📌 Core Information
🔹 Job Title: Social & Digital Marketing Assistant Manager
🔹 Company: Feld Entertainment
🔹 Location: Ellenton, Florida - E-Verify
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic approaches to social media platforms
- Managing digital content calendars for motorsports brands
- Collaborating with internal teams and external partners to create engaging content
- Monitoring social media conversations and analyzing campaign success
ASSUMPTION: This role requires a proactive self-starter with strong writing skills and the ability to manage multiple projects simultaneously. Familiarity with social media campaigns and website development is essential.
📋 Key Responsibilities
✅ Support and drive success across motorsports platforms, including but not limited to Facebook, Instagram, TikTok, YouTube, and Twitter.
✅ Work closely with internal teams on the conceptualization and implementation of strategies and campaigns for motorsports brands across digital channels.
✅ Manage strategic digital content calendars for both motorsports.
✅ Leverage writing and creative skills to develop compelling content to drive fan engagement across the social media ecosystem and website.
✅ Collaborate with athletes, drivers, agencies, external brand partners, and internal teams to ideate, launch, and optimize content.
✅ Monitor and work with internal teams to understand social media conversations, engaging to meaningfully connect with the community.
✅ Monitor and recommend trends in social media platforms, tools, and applications. Ideate and recommend new social and digital marketing strategies to expand reach and grow engagement.
✅ Track and analyze content/campaign success, sharing feedback on KPI’s with appropriate teams and thoughtful ideas on improvements. Contribute to reports and presentations for upper management on an as-needed basis.
ASSUMPTION: This role requires a strong interest in experimenting with owned and paid digital media channels, as well as the ability to work with in-house teams and external resources.
🎯 Required Qualifications
Education: Bachelor’s Degree required in social media, Communications, Marketing, or related field.
Experience: Minimum of 3 years of digital marketing experience.
Required Skills:
- In-depth knowledge and understanding of social media platforms, trends, and the appropriate utilization of each to reach different target markets and objectives.
- Excellent computer skills and knowledge of social media management platforms, social media analytics, image editing, Google Analytics, and MS Office.
- Ability to manage multiple projects simultaneously.
- Strong business and creative writing, and communication skills required.
Preferred Skills:
- Photography, graphic design, and video editing skills.
- Appetite for all things digital and social; up to date on the latest platforms and technologies, and desire to identify opportunities for strategic brand involvement.
ASSUMPTION: Experience working in sports with a league/team is a plus but not required.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Assistant Manager with 3-5 years of experience in the entertainment industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Feld Entertainment shows and merchandise
Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM. Some travel required for certain marquee events.
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically live touring family entertainment
Company Size: 1,001-5,000 employees
Founded: 1967
Company Description:
- Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences.
- The company's portfolio includes Ringling Bros. and Barnum & Bailey, Monster Jam, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship.
- Feld Entertainment has entertained millions of families in more than 80 countries and on six continents.
Company Specialties:
- Live Entertainment
- Family Entertainment
- Motor Sports
Company Website: feldentertainment.com
ASSUMPTION: Feld Entertainment's focus on live entertainment and family experiences makes this role well-suited for candidates passionate about creating memorable experiences for audiences.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth within the digital marketing team and across Feld Entertainment's portfolio of brands.
Reporting Structure: This role reports to the Associate Director of Digital Marketing.
Work Arrangement: On-site, full-time position with some travel required for certain marquee events.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the digital marketing team.
- Opportunities to work on various brands within Feld Entertainment's portfolio.
- Possibility to transition into other marketing roles or specializations within the company.
ASSUMPTION: This role offers growth opportunities for candidates eager to learn and take on more responsibilities within the digital marketing team.
🌍 Location & Work Environment
Office Type: On-site office located in Ellenton, Florida.
Office Location(s): 800 Feld Way, Palmetto, FL 34221, US
Geographic Context:
- Ellenton is a small city in Manatee County, Florida, located near Bradenton and Sarasota.
- The area offers a mix of urban and suburban living, with access to beaches, parks, and cultural attractions.
- Florida's mild climate allows for year-round outdoor activities and events.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for event-related travel.
ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be prepared for some travel-related flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital marketing team
- Final interview with the Associate Director of Digital Marketing
Key Assessment Areas:
- Candidates' understanding of social media platforms and trends
- Writing and communication skills
- Project management abilities
- Cultural fit and alignment with Feld Entertainment's values
Application Tips:
- Tailor your resume to highlight relevant digital marketing experience and skills.
- Prepare a portfolio showcasing your creative and writing abilities, as well as any relevant social media campaigns or projects.
- Be ready to discuss your understanding of social media trends and how you've applied them in previous roles.
ATS Keywords: Social Media, Digital Marketing, Content Creation, Project Management, Writing Skills, Communication Skills, Analytics, Team Collaboration, Trend Monitoring, Creative Thinking, Photography, Graphic Design, Video Editing, Social Media Management, Google Analytics, Attention to Detail
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Social media management platforms (Sprinklr, etc.)
- Social media analytics tools
- Image editing software
- Google Analytics
- MS Office suite
ASSUMPTION: Candidates should have experience with relevant social media management platforms and analytics tools, as well as proficiency in Microsoft Office.
👔 Cultural Fit Considerations
Company Values:
- Family-friendly and inclusive environment
- Passion for creating memorable experiences
- Collaboration and teamwork
Work Style:
- Proactive and self-motivated
- Strong attention to detail
- Ability to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating engaging content for social media platforms?
- Can you manage multiple projects simultaneously while maintaining a strong attention to detail?
ASSUMPTION: Candidates should assess their fit with Feld Entertainment's company values and work style to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require strong organizational skills and time management.
- Keeping up with the ever-changing landscape of social media platforms and trends can be challenging.
- Some travel may be required for certain marquee events, which could disrupt personal schedules.
- Working in a live entertainment environment may have unique demands and pressures.
ASSUMPTION: Candidates should be aware of these potential challenges and consider how they might address them in the role.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Specialist, but with a focus on motorsports brands and a slightly lower level of responsibility.
- Industry-specific context: Entertainment, specifically live touring family entertainment.
- Career path comparison: This role can lead to advancement within the digital marketing team or across Feld Entertainment's portfolio of brands.
ASSUMPTION: Candidates should consider how this role compares to similar positions in the industry and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a social media campaign for a Monster Jam event.
- Creating engaging content for the SuperMotocross World Championship's social media channels.
- Analyzing the success of a Disney On Ice social media campaign and providing recommendations for improvement.
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities the Assistant Manager might encounter in the role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments and teams within Feld Entertainment?
- What are the most rewarding aspects of working in digital marketing for Feld Entertainment?
- How does the company support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the expectations for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and skills.
- Prepare a portfolio showcasing your creative and writing abilities, as well as any relevant social media campaigns or projects.
- Be ready to discuss your understanding of social media trends and how you've applied them in previous roles.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
