Social & Digital Marketing Executive

📌 Core Information

🔹 Job Title: Social & Digital Marketing Executive

🔹 Company: Universal Business Team

🔹 Location: Speke, Liverpool, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Leading social media strategy and execution across multiple brands
• Creating engaging content for various digital platforms
• Managing email marketing campaigns
• Optimizing paid campaigns to maximize ROI
• Collaborating with internal teams on product launches and events
• Analyzing campaign performance and providing regular reporting

ASSUMPTION: This role requires a creative and hands-on marketing professional with a strong background in social media and digital campaigns. The ideal candidate will be comfortable working in a fast-paced, SME environment and have excellent design and copywriting skills.

📋 Key Responsibilities

✅ Own and execute all aspects of social media activity across multiple brands

✅ Design and create engaging, on-brand content (graphics, video, copy)

✅ Plan and deliver email marketing campaigns

✅ Manage and optimize paid campaigns to maximize ROI

✅ Analyze campaign performance and provide regular reporting to management

✅ Develop and execute digital plans that align with brand strategy

✅ Collaborate with internal teams and support trade events and product launches

✅ Maintain brand consistency across all digital touchpoints

✅ Use tools such as Hootsuite, Meta Business Suite, and Google Analytics

ASSUMPTION: This role requires a proactive approach to managing social media and digital campaigns. The successful candidate will be able to work independently and collaborate effectively with internal teams to deliver high-quality campaigns that support sales goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience managing social media and digital campaigns (2-5 years)

Required Skills:

• Excellent design and copywriting skills
• Strong grasp of current social media trends
• Confidence with data, analytics, and campaign reporting
• Collaborative, can-do attitude and genuine passion for content
• Exceptional attention to detail and organizational skills
• Ability to thrive in a fast-paced, SME environment

Preferred Skills:

• Experience with Canva or Adobe Creative Suite
• Knowledge of CRM systems
• Familiarity with email marketing tools (e.g., Mailchimp, Klaviyo)

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their design and copywriting skills, as well as examples of successful social media and digital campaigns they have managed.

💰 Compensation & Benefits

Salary Range: Up to £35,000 per year (based on experience and qualifications)

Benefits:

• Company profit bonus scheme
• 23 days holiday, increasing with service
• Company phone provided
• Opportunity to work 1 day a week from home

Working Hours: Monday-Friday, 8:00am - 4:30pm

ASSUMPTION: The salary range for this role is competitive and in line with industry standards for a marketing executive with 2-5 years of experience. Benefits are designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 201-500 employees (global), smaller team in Liverpool office

Founded: The Universal Business Team (UBT) was founded in Australia and has since expanded globally.

Company Description:

• UBT is a fast-paced global consulting organization supporting over 3,000 family businesses across 19 countries.
• They provide business advisory, coaching, consulting, and training programs to move businesses forward.
• UBT also partners with leading brands to ensure customers can access products and services at competitive prices.

Company Specialties:

• Family Business
• Group Buying
• Business Advisory
• Accounting
• Leadership
• Online Coaching
• Market Research
• Digital Services
• Human Resources
• Recruitment
• Business Culture
• Innovation
• Technology

Company Website: http://www.universalbusinessteam.com/

ASSUMPTION: UBT is a dynamic and growing organization with a strong focus on supporting family businesses and providing high-quality business services. Their global presence allows for diverse career opportunities and exposure to various industries.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and development

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid (4 days in office, 1 day remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on diverse projects and gain exposure to various aspects of marketing
• Possibility to progress to a senior marketing role or move into a related field within the organization

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in a fast-paced, global organization and make a significant impact on the company's digital marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Speke, Liverpool, United Kingdom

Geographic Context:

• Liverpool is a vibrant city in the northwest of England, known for its rich musical heritage and cultural attractions.
• The Speke area is an industrial district with easy access to major transportation links.
• The office is located near John Lennon Airport, offering convenient travel options.

Work Schedule: Monday-Friday, 8:00am - 4:30pm (with the option to work 1 day a week from home)

ASSUMPTION: The Liverpool office offers a dynamic and collaborative work environment, with easy access to transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Creativity and innovation in content creation
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Adaptability and problem-solving in a fast-paced environment

Application Tips:

• Highlight your relevant experience and achievements in social media and digital marketing campaigns.
• Include examples of your design and copywriting skills in your resume or portfolio.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture.
• Prepare questions to ask during the interview to showcase your interest in the role and the company.

ATS Keywords: Social Media Management, Email Marketing, Paid Media, Digital Performance, Content Creation, Campaign Reporting, Data Analysis, Community Engagement, Graphic Design, Video Production, Copywriting, CRM, Brand Strategy, Collaboration

ASSUMPTION: The application process for this role is designed to assess your skills and experience in social media and digital marketing, as well as your cultural fit with the organization. Be prepared to provide examples of your work and discuss your approach to marketing campaigns.

🛠️ Tools & Technologies

• Hootsuite
• Meta Business Suite
• Google Analytics
• Canva or Adobe Creative Suite
• Mailchimp or Klaviyo (email marketing)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Family-focused
• Collaborative
• Innovative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and analytics to inform marketing decisions?
• Do you have a strong portfolio showcasing your design and copywriting skills?

ASSUMPTION: UBT values candidates who are passionate about marketing, comfortable working in a fast-paced environment, and committed to delivering high-quality campaigns that support sales goals.

⚠️ Potential Challenges

• Managing multiple brands and social media platforms simultaneously
• Keeping up with the fast-paced nature of the role and the organization
• Balancing the demands of social media, email marketing, and paid advertising campaigns
• Adapting to changes in the digital landscape and marketing trends

ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Executive or Social Media Manager, but with a broader scope and more responsibility for campaign execution and reporting.
• In comparison to other marketing roles, this position offers a unique opportunity to work on a wide range of digital marketing channels and make a significant impact on the company's marketing efforts.
• Career progression in this role could lead to a Senior Marketing position or a move into a related field within the organization.

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in a fast-paced, global organization and make a significant impact on the company's digital marketing efforts.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating engaging content for multiple brands across various digital platforms
• Managing and optimizing paid advertising campaigns to maximize ROI
• Analyzing campaign performance and providing regular reporting to management

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role. Successful candidates will be able to demonstrate their ability to manage multiple priorities and deliver high-quality campaigns.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 6-12 months?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for employees?
• What is the company's approach to innovation and staying ahead of digital marketing trends?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the marketing department's priorities. Asking thoughtful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your design and copywriting skills to showcase in your application or interview
• Research the company and the marketing department to demonstrate your understanding of their goals and priorities
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.