Social, Influencer & Creator Marketing Lead, Personal Care

📌 Core Information 🔹 Job Title: Social, Influencer & Creator Marketing Lead, Personal Care 🔹 Company: Unilever 🔹 Location: 100VE, London 🔹 Job Type: Full-Time 🔹 Category: Personal Care 🔹 Date Posted: April 11, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading the global Influencer and Creator marketing strategy for Personal Care. - Collaborating with brand and country marketing teams to drive impactful Influencer and Creator activities. - Piloting new innovations and creating repeatable models for scale. - Managing relationships with agencies, media, and measurement partners. - Training and upskilling Personal Care's extended Social, Influencer, and Creator teams. - Working with procurement and brands to maintain agency relationships and platform and partner relationships. - Experimenting with new ways to engage Influencers and Creators to drive winning in social first across brands in the business group. - Amplifying tentpole cultural partnerships and campaigns globally. ASSUMPTION: This role requires a strategic thinker with a strong understanding of the social media landscape, influencer marketing, and data analysis. The ideal candidate will have experience working in a large organization and managing senior stakeholders. 📋 Key Responsibilities ✅ Lead the Influencer and Creator ‘practice’ for Personal Care globally - Develop and execute Influencer and Creator marketing strategies. - Manage and build relationships with agencies, media, and measurement partners. - Collaborate with brand-level specialists to drive impactful Influencer and Creator activities across priority Countries. - Deliver recaps and share learning across the business to ensure future work is optimized. - Pilot new innovations and thinking, identify standout local work, create repeatable models, and drive scale. - Manage and build relationships with agencies, media, and measurement partners. - Be responsible for onboarding and training new specialists and upskilling marketeers to understand social and how to deliver it effectively in their total brand marketing. - Work with procurement and brands to maintain agency relationships and platform and partner relationships. - Experiment with new ways to engage Influencers and Creators to drive winning in social first across brands in the business group. - Work with Media & Partnership teams, Creative, Social, and Media agency teams to create amplification guidance for tentpole cultural partnerships and campaigns. - Football and FIFA plan amplification globally for upcoming tournaments. - Other Culture and Community Influencer and Creator collaborations across brands, e.g., Music, Sport passion areas. - Be responsible for training and up-skilling Personal Care’s extended Social, Influencer, and Creator teams (within Brands and Country teams) and create key Influencer marketing blueprints and other related training and/or guidance. - Partner Procurement and Brands to lead the definition, execution, and measurement of the Personal Care Influencer and Creator roster of agencies, supporting country teams in identifying their local network of agencies. - Work with CMI engagement to develop a clear methodology to measure (key performance and brand metrics, KPIs etc) of all Influencer and Creator campaigns and/or pilots to enable a repeatable and consistent model. ASSUMPTION: This role requires a strong understanding of social media, influencer marketing, and data analysis. The ideal candidate will have experience working in a large organization and managing senior stakeholders. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field. Experience: 10+ years of experience in social media, with a minimum of 5 years specifically in Influencer and Creator marketing. Required Skills: - Strategic thinking and planning. - Seasoned manager who knows how to brief, trust, and power a team. - Excellent senior stakeholder management with proven experience within a large organization, platform, or large agency. - Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and community management tools. - Understanding of social insights – how to find them, how to use them. - Social Influence & channel management & in-depth knowledge of the social media landscape, knowing how to build, maintain, and evaluate influencer and social content across all social channels including the new emerging channels. - Excellent presentation skills. - Clear understanding of the requirements and demands of an international role. - Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment. - Paid social knowledge is critical. - Good influencing skills and strong proven networking abilities. Ability to work independently or with an agency. - Team player. Keeps a balance between personal accountability and delivery through teamwork. Preferred Skills: - Knowledge of the Unilever business and its brands. - Experience working in the personal care industry. - Familiarity with the local market and consumer behavior. ASSUMPTION: The ideal candidate will have a strong background in social media, influencer marketing, and data analysis. They will also have experience working in a large organization and managing senior stakeholders. 💰 Compensation & Benefits Salary Range: £80,000 - £100,000 per annum (based on industry standards for a role of this level and location) Benefits: - Competitive pension and benefits package. - Flexible working options and family-friendly policies. - Diversity and inclusion initiatives, including employee resource groups. - Opportunities for professional development and career growth. Working Hours: 40 hours per week, with flexibility for working from home. ASSUMPTION: The salary range is based on industry standards for a role of this level and location. The benefits package is competitive and includes a range of options to support work-life balance and professional development. 📌 Applicant Insights 🔍 Company Context Industry: Personal Care and Beauty Company Size: 10,001+ employees Founded: 1872 Company Description: Unilever is a multinational consumer goods company that produces a wide range of products, including deodorants, skin cleansing, oral care, and ice cream. The company is committed to driving positive change through its brands and has a strong focus on sustainability and social responsibility. Unilever's portfolio includes well-known brands such as Dove, Rexona, Axe, and Lipton. Company Specialties: Consumer Goods, Food, Home Care, Personal Care, Refreshments, Marketing & Advertising, Retail, Purpose, FMCG, Digital, Ice Cream, Nutrition, Sustainability, Beauty & Wellbeing, Innovation, and Careers. Company Website: www.unilever.com ASSUMPTION: Unilever is a large, multinational company with a diverse portfolio of brands. The company is committed to driving positive change and has a strong focus on sustainability and social responsibility. 📊 Role Analysis Career Level: Senior Manager Reporting Structure: Reports directly to the Global Brand Experience Director, Personal Care. Work Arrangement: On-site, with flexibility for working from home. Growth Opportunities: - Potential to lead and grow the Influencer and Creator marketing practice for Personal Care globally. - Opportunities to collaborate with brand and country marketing teams to drive impactful Influencer and Creator activities. - Potential to work on high-profile campaigns and cultural partnerships. - Opportunities for professional development and career growth within the Unilever organization. ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to lead and grow the Influencer and Creator marketing practice for Personal Care globally. 🌍 Location & Work Environment Office Type: On-site, with flexibility for working from home. Office Location(s): 100VE, London Geographic Context: London is a major global city with a diverse population and a thriving cultural scene. The city is home to many multinational corporations and offers excellent opportunities for professional growth and development. Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for working from home. ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The office is located in a major global city with a diverse cultural scene and excellent opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video interview with the hiring manager. 3. On-site or virtual interview with the team. 4. Final interview with senior leadership. 5. Background check and offer. Key Assessment Areas: - Strategic thinking and planning. - Senior stakeholder management. - Data analysis and social media knowledge. - Presentation skills. - Cultural fit and alignment with Unilever's values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Showcase your understanding of the role and the company. - Prepare examples of your past work that demonstrate your skills and achievements. - Be ready to discuss your thoughts on the role and the company's brands. ATS Keywords: Influencer marketing, social media, data analysis, stakeholder management, strategic planning, team leadership, brand management, campaign execution, cultural partnerships, global marketing. ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process. 🛠️ Tools & Technologies - Social media platforms (Instagram, TikTok, Facebook, Twitter, etc.) - Influencer marketing platforms (BrandSnob, Upfluence, etc.) - Data analysis tools (Google Analytics, SocialBlade, etc.) - Project management tools (Asana, Trello, etc.) - Collaboration tools (Microsoft Office, Google Workspace, etc.) ASSUMPTION: The ideal candidate will have experience with a range of social media platforms, influencer marketing platforms, and data analysis tools. They will also be comfortable using project management and collaboration tools. 👔 Cultural Fit Considerations Company Values: Unilever's values include integrity, respect, responsibility, and pioneering. The company is committed to driving positive change and promoting a culture of inclusion and diversity. Work Style: Unilever's work style is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The company encourages innovation, big and small, to make its business win and grow. Self-Assessment Questions: 1. How do you align with Unilever's values, particularly in the context of driving positive change and promoting a culture of inclusion and diversity? 2. How do you approach working in a dynamic and fast-paced environment, and how do you balance personal accountability with teamwork? 3. How do you stay up-to-date with emerging social media trends and platforms, and how do you adapt your strategies to capitalize on new opportunities? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with Unilever's values and a willingness to adapt to a dynamic and fast-paced work environment. ⚠️ Potential Challenges - Managing a global team with diverse cultural backgrounds and time zones. - Keeping up with the rapidly evolving social media landscape and influencer marketing trends. - Balancing the demands of multiple stakeholders, including brand teams, country marketing teams, and senior leadership. - Ensuring consistent measurement and optimization of Influencer and Creator campaigns across multiple brands and regions. ASSUMPTION: The ideal candidate will be able to demonstrate experience managing global teams, navigating complex stakeholder relationships, and driving consistent results in a dynamic and fast-paced environment. 📈 Similar Roles Comparison - Role Differences: This role focuses specifically on Influencer and Creator marketing, while similar roles may have a broader focus on social media or digital marketing. This role also has a global scope, while similar roles may be focused on specific regions or brands. - Industry-Specific Context: The personal care industry is highly competitive, with a strong focus on innovation and digital marketing. This role requires a deep understanding of the industry and its trends. - Career Path Comparison: This role offers significant growth opportunities, including the potential to lead and grow the Influencer and Creator marketing practice for Personal Care globally. Similar roles may offer growth opportunities within specific brands or regions, or within the broader social media or digital marketing field. ASSUMPTION: The ideal candidate will have experience in the personal care industry and a strong understanding of its trends and competitive landscape. They will also be able to demonstrate a clear career path and a strong track record of driving results in a dynamic and fast-paced environment. 📝 Sample Projects 1. Developing and executing a global Influencer and Creator marketing strategy for a major product launch. 2. Collaborating with brand and country marketing teams to drive impactful Influencer and Creator activities for a regional campaign. 3. Piloting new innovations in Influencer and Creator marketing and creating repeatable models for scale. ASSUMPTION: The ideal candidate will be able to provide specific examples of their past work that demonstrate their skills and achievements in Influencer and Creator marketing. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader marketing strategy for Personal Care, and how will my work contribute to the overall success of the business group? 2. What are the key priorities for this role in the first 90 days, and how will my work plan align with these priorities? 3. How does Unilever support the growth and development of its marketing teams, and what opportunities are there for professional development and career growth within the organization? 4. How does Unilever approach diversity, equity, and inclusion, and what initiatives are in place to promote a culture of belonging and success for all employees? 5. How does Unilever measure the success of its Influencer and Creator marketing campaigns, and what key performance indicators (KPIs) are used to track progress and optimize results? ASSUMPTION: The ideal candidate will be able to ask insightful questions that demonstrate their understanding of the role and their commitment to driving results and contributing to the success of the business group. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://unilever.wd3.myworkdayjobs.com/UK_TemporaryWorkersite/job/100VE/Social--Influencer---Creator-Marketing-Lead--Personal-Care_R-70890 - Tailor your resume and cover letter to highlight your relevant experience and skills. - Prepare examples of your past work that demonstrate your skills and achievements. - Be ready to discuss your thoughts on the role and the company's brands. - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.