Social, Influencer & Creator Marketing Lead, Personal Care

📌 Core Information

🔹 Job Title: Social, Influencer & Creator Marketing Lead, Personal Care

🔹 Company: Unilever

🔹 Location: 100VE, London

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading the global strategy and execution of Social Content for Personal Care brands, with a focus on Influencer and Creator marketing.
• Collaborating with various teams to drive impactful marketing activities and optimize future work.
• Managing and building relationships with agencies, media, and measurement partners.
• Training and upskilling Personal Care’s extended Social, Influencer, and Creator teams.
• Working with Media & Partnership teams, Creative, Social, and Media agency teams to create amplification guidance for tentpole cultural partnerships and campaigns.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work autonomously in a fast-paced environment.

📋 Key Responsibilities

✅ Lead the Influencer and Creator ‘practice’ for Personal Care globally, driving capabilities including “Culture & Community” agency rosters, best practice approach to people-marketing partnerships, content quality, deployment excellence, and measurement.

✅ Support brand-level specialists on driving impactful Influencer and Creator activities across priority Countries.

✅ Deliver recaps and share learning across the business to ensure future work is optimized.

✅ Pilot new innovations and thinking, identify standout local work, create repeatable models, and drive scale.

✅ Manage and build relationships with agencies, media, and measurement partners.

✅ Be responsible for onboarding and training new specialists and upskilling marketers to understand social and how to deliver it effectively in their total brand marketing.

✅ Work with procurement and brands to maintain agency relationships and platform and partner relationships.

✅ Experiment with new ways to engage Influencers and Creators to drive winning in social first across brands in the business group.

✅ Work with Media & Partnership teams, Creative, Social, and Media agency teams to create amplification guidance for tentpole cultural partnerships and campaigns, including Football and FIFA plan amplification globally for upcoming tournaments.

✅ Be responsible for training and up-skilling Personal Care’s extended Social, Influencer, and Creator teams (within Brands and Country teams) and create key Influencer marketing blueprints and other related training and/or guidance.

✅ Partner Procurement and Brands to lead the definition, execution, and measurement of the Personal Care Influencer and Creator roster of agencies, supporting country teams in identifying their local network of agencies.

✅ Work with CMI engagement to develop a clear methodology to measure (key performance and brand metrics, KPIs etc) of all Influencer and Creator campaigns and/or pilots to enable a repeatable and consistent model.

ASSUMPTION: This role requires a strong understanding of social media, influencer marketing, and the ability to work collaboratively with various teams to drive impactful marketing activities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5-10 years of experience in social media, influencer marketing, or a related field, with a proven track record of driving business results.

Required Skills:

• Strategic thinking and planning.
• Excellent senior stakeholder management with proven experience within a large organization, platform, or large agency.
• Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and community management tools.
• Social influence & channel management & in-depth knowledge of the social media landscape, knowing how to build, maintain, and evaluate influencer and social content across all social channels including the new emerging channels.
• Excellent presentation skills.
• Clear understanding of the requirements and demands of an international role.
• Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.
• Paid social knowledge is critical.
• Good influencing skills and strong proven networking abilities. Ability to work independently or with an agency.
• Team player. Keeps a balance between personal accountability and delivery through teamwork.

Preferred Skills:

• Experience working with Unilever or in the FMCG industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates should have established experience in social media and influencer marketing, with a strong strategic mindset. A data-driven approach and the ability to work autonomously in a fast-paced environment are essential.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a role of this level and location)

Benefits:

• Competitive pension scheme.
• Private healthcare and dental insurance.
• 25 days' holiday (with the option to buy up to 10 additional days).
• Flexible working options and hybrid work arrangement.
• Employee discounts on Unilever products.
• Opportunities for career progression and development.

Working Hours: Full-time (37.5 hours per week), with a hybrid work arrangement (3 days per week in the office).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the FMCG (Fast-Moving Consumer Goods) industry, with a portfolio ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products. They produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.

Company Size: Unilever is a large, multinational corporation with over 10,000 employees globally. This size offers opportunities for career growth and development, as well as the chance to work on a wide range of brands and categories.

Founded: Unilever was founded in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. The company has a rich history and a strong commitment to sustainability and social responsibility.

Company Description:

• Unilever is a purpose-led business, committed to making sustainable living commonplace.
• The company aims to reduce its environmental impact by half by 2030 and achieve net-zero emissions by 2039.
• Unilever's brands are well-loved around the world, and the company is committed to improving the lives of its consumers and the communities around them.

Company Specialties:

• Consumer Goods.
• Food.
• Home Care.
• Personal Care.
• Refreshments.
• Marketing & Advertising.
• Retail.
• Purpose.
• FMCG.
• Digital.
• Ice Cream.
• Nutrition.
• Sustainability.
• Beauty & Wellbeing.
• Innovation.
• Careers.

Company Website: http://www.unilever.com

ASSUMPTION: Unilever is a large, multinational corporation with a diverse portfolio of brands and a strong commitment to sustainability and social responsibility. The company offers opportunities for career growth and development, as well as the chance to work on a wide range of brands and categories.

📊 Role Analysis

Career Level: This role is at the senior manager level, reporting directly to the Global Brand Director for Personal Care.

Reporting Structure: This role will have an assistant manager reporting into it.

Work Arrangement: This role follows a hybrid work arrangement, with 3 days per week in the office and 2 days per week working remotely.

Growth Opportunities:

• This role offers the opportunity to work on a wide range of brands and categories within the Personal Care business group.
• The role also provides the chance to gain experience in global brand marketing and influencer marketing strategy and execution.
• With Unilever's commitment to sustainable living, this role offers the opportunity to work on initiatives that have a positive impact on the environment and society.

ASSUMPTION: This role offers a unique opportunity to work on a wide range of brands and categories within the Personal Care business group, with the chance to gain experience in global brand marketing and influencer marketing strategy and execution.

🌍 Location & Work Environment

Office Type: Unilever's global headquarters are located in London, with a new sustainable campus site under construction in Kingston, London, due to be completed in early 2025. This role will be based in 100VE, London, until early 2025 and then will move to the Kingston Campus.

Office Location(s): 100VE, London, and the upcoming Kingston Campus.

Geographic Context:

• London is a major global city with a diverse population and a thriving cultural scene.
• The city is well-connected by public transportation, with easy access to major airports.
• London offers a wide range of housing options, from urban apartments to suburban family homes.

Work Schedule: This role follows a hybrid work arrangement, with 3 days per week in the office and 2 days per week working remotely.

ASSUMPTION: This role offers a unique opportunity to work in a vibrant, multicultural city with a thriving business ecosystem. The hybrid work arrangement provides flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• In-depth interview with the hiring manager and/or other team members.
• Final round interview with the Global Brand Director for Personal Care.
• Background check and offer.

Key Assessment Areas:

• Strategic thinking and planning.
• Senior stakeholder management and communication skills.
• Data analytical mindset and analytics understanding.
• Social influence & channel management & in-depth knowledge of the social media landscape.
• Presentation skills.
• Project management skills.
• Paid social knowledge.
• Networking and relationship-building skills.
• Teamwork and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the role and Unilever's business by researching the company and its brands.
• Prepare examples of your past work that showcase your strategic thinking, data-driven approach, and ability to drive impactful marketing activities.
• Be ready to discuss your thoughts on the future of influencer marketing and how you can contribute to Unilever's success in this area.

ATS Keywords: Social Media, Influencer Marketing, Strategic Planning, Stakeholder Management, Data Analysis, Project Management, Paid Social, Teamwork, Collaboration, Global Brand Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven approach, and ability to drive impactful marketing activities. The hiring team will be looking for candidates who can demonstrate a strong understanding of the role and Unilever's business.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, TikTok, Twitter).
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob).
• Social listening and analytics tools (e.g., Hootsuite Insights, Sprout Social, Brand24).
• Project management tools (e.g., Asana, Trello, Microsoft Project).
• Presentation software (e.g., PowerPoint, Google Slides).
• Data visualization tools (e.g., Tableau, Power BI).

ASSUMPTION: This role requires proficiency in social media platforms, influencer marketing platforms, social listening and analytics tools, project management tools, presentation software, and data visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose is to make sustainable living commonplace.
• Our Vision is to be the global leader in sustainable business.
• Our Mission is to meet everyday needs for nutrition, hygiene, and personal care with brands that care.
• Our Values are: Integrity, Respect, Responsibility, and Pioneering.

Work Style:

• Unilever fosters a collaborative and inclusive work environment.
• The company encourages innovation, big and small, to make its business win and grow.
• Unilever promotes a family-friendly and flexible work culture, with opportunities for career progression and development.
• The company offers a competitive benefits package, including a pension scheme, private healthcare and dental insurance, and employee discounts on Unilever products.

Self-Assessment Questions:

• Do you align with Unilever's purpose and values?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have the ability to work autonomously and drive impactful marketing activities?
• Are you passionate about sustainability and social responsibility?

ASSUMPTION: Unilever values candidates who align with their purpose and values, are comfortable working in a fast-paced, collaborative environment, and have the ability to work autonomously and drive impactful marketing activities.

⚠️ Potential Challenges

• This role requires a strong understanding of social media, influencer marketing, and the ability to work collaboratively with various teams to drive impactful marketing activities.
• The role may involve working with a wide range of brands and categories, which can be challenging but also offers opportunities for growth and development.
• The hybrid work arrangement may require careful time management and self-discipline to balance work and personal responsibilities.
• The role may involve working with agencies, media, and measurement partners, which can be complex and time-consuming.

ASSUMPTION: This role offers a unique opportunity to work on a wide range of brands and categories within the Personal Care business group, with the chance to gain experience in global brand marketing and influencer marketing strategy and execution. However, the role also presents challenges that require a strong understanding of social media, influencer marketing, and the ability to work collaboratively with various teams to drive impactful marketing activities.

📈 Similar Roles Comparison

• This role is unique in its focus on global influencer marketing strategy and execution for the Personal Care business group within Unilever.
• Unlike other roles in the FMCG industry, this role offers the opportunity to work on a wide range of brands and categories within the Personal Care business group, with the chance to gain experience in global brand marketing and influencer marketing strategy and execution.
• This role requires a strong understanding of social media, influencer marketing, and the ability to work collaboratively with various teams to drive impactful marketing activities, which are transferable skills for other roles in the industry.

ASSUMPTION: This role offers a unique opportunity to work on a wide range of brands and categories within the Personal Care business group, with the chance to gain experience in global brand marketing and influencer marketing strategy and execution. However, the role also presents challenges that require a strong understanding of social media, influencer marketing, and the ability to work collaboratively with various teams to drive impactful marketing activities.

📝 Sample Projects

• Developing and executing a global influencer marketing campaign for a Personal Care brand, driving brand awareness and engagement among the target audience.
• Collaborating with a creative agency to produce a series of social media content for a Personal Care brand, showcasing the product's unique features and benefits.
• Analyzing social media data to identify trends and insights, and using this information to inform influencer marketing strategy and content creation for a Personal Care brand.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, including strategic thinking, data-driven decision-making, and collaboration with various teams to drive impactful marketing activities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for the Personal Care business group?
• What are the key challenges facing the Personal Care business group, and how can this role help address them?
• How does Unilever support the growth and development of its employees?
• What are the opportunities for career progression within the Personal Care business group and Unilever more broadly?
• How does Unilever measure the success of its influencer marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: These key questions will help you understand the role's priorities, challenges, and opportunities for growth and development. They will also give you insight into Unilever's approach to influencer marketing and how the company supports its employees.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your understanding of the role and Unilever's business.
• Prepare examples of your past work that showcase your strategic thinking, data-driven approach, and ability to drive impactful marketing activities.
• Be ready to discuss your thoughts on the future of influencer marketing and how you can contribute to Unilever's success in this area.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.