📌 Core Information
🔹 Job Title: Social & Influencer Director (Men's/Athletes)
🔹 Company: Alo Yoga
🔹 Location: Beverly Hills, California, United States
🔹 Job Type: On-site
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the short and long-term social and influencer strategy specifically for Alo's men's, athlete, and footwear categories.
- Creating and executing platform-specific content strategies that authentically connect Alo's performance and lifestyle messaging with male athletes and fitness enthusiasts.
- Building and nurturing relationships with professional athletes, sports teams, fitness leaders, and male influencers who embody Alo's premium positioning in the performance space.
- Overseeing athlete ambassador and influencer programs, identifying and vetting potential partners who align with Alo's performance credentials and aspirational lifestyle positioning.
ASSUMPTION: This role requires a strategic thinker with a strong understanding of both the technical and aspirational elements of athletic apparel and footwear, as well as the ability to translate performance attributes into compelling social storytelling.
📋 Key Responsibilities
✅ Develop and lead the short and long-term social and influencer strategy specifically for Alo's men's, athlete, and footwear categories, ensuring alignment with overall brand objectives.
✅ Create and execute platform-specific content strategies that authentically connect Alo's performance and lifestyle messaging with male athletes and fitness enthusiasts.
✅ Build and nurture relationships with professional athletes, sports teams, fitness leaders, and male influencers who embody Alo's premium positioning in the performance space.
✅ Oversee athlete ambassador and influencer programs, identifying and vetting potential partners who align with Alo's performance credentials and aspirational lifestyle positioning.
✅ Lead a team responsible for content creation, community management, and campaign execution across social channels focused on men's apparel, footwear, and athletic performance.
✅ Collaborate with the Social Art Director to develop visually compelling, thumb-stopping creative that balances performance attributes with premium lifestyle positioning.
✅ Own key performance metrics for men's and athlete-focused social content, creating advanced reporting frameworks to measure engagement, conversion, and revenue impact.
✅ Identify emerging trends in men's fitness, sports culture, and athletic apparel to keep Alo at the forefront of performance innovation.
✅ Work cross-functionally with product, retail, digital, and marketing teams to ensure cohesive storytelling across all touchpoints for the men's and athlete categories.
✅ Partner with the Social Media Director (Women's, Wellness, Luxury) to create integrated campaigns that leverage synergies while respecting the unique positioning needs of each audience segment.
✅ Develop platform-specific strategies across Instagram, TikTok, YouTube, and emerging channels to maximize engagement with male athletic audiences.
✅ Build authentic connections with sports and fitness communities, fostering genuine two-way conversations between Alo and its performance-focused audience.
✅ Identify opportunities to expand Alo's cultural relevance within men's sports, athletics, and performance categories.
ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to manage a dedicated team and work effectively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5-10 years of experience in social media, influencer marketing, or a related field, with a focus on men's apparel, footwear, or athletic performance categories.
Required Skills:
- Proven expertise in developing and executing social media strategies for athletic or performance-focused brands.
- Strong understanding of both the technical and aspirational elements of athletic apparel and footwear.
- Excellent leadership, communication, and collaboration skills.
- Data-driven mindset with experience using analytics tools to measure performance and inform strategy.
- Proven ability to build and maintain relationships with athletes, influencers, and other industry professionals.
Preferred Skills:
- Experience working with luxury or premium brands.
- Fluency in multiple languages.
- Knowledge of the yoga or wellness industries.
ASSUMPTION: Candidates with a proven track record in social media and influencer marketing for athletic or performance-focused brands are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year
Benefits:
- Performance Bonuses
- Long Term Incentives
- PTO Policy
- Progressive Benefits
Working Hours: Full-time, typically 40 hours per week.
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the retail apparel and fashion industry in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, with a focus on activewear, wellness, and mind-body practices.
Company Size: 501-1,000 employees, which means there are ample opportunities for growth and collaboration across various teams and departments.
Founded: 2007, with a mission to inspire mindful movement, wellness, and create community through high-quality activewear, clean beauty products, and wellness solutions.
Company Description:
- Alo Yoga is a lifestyle brand that combines fashion, activewear, and wellness to create high-quality products that support mindful movement and a healthy lifestyle.
- The company is committed to sustainability and eco-aware production methods, using solar power and sweatshop-free manufacturing practices.
- Alo Yoga offers a range of products, including activewear, clean beauty solutions, and wellness content, designed to bring more mind-body wellness to the world.
Company Specialties:
- Activewear
- Wellness
- Mind Body
- Lifestyle
- Yoga
Company Website: aloyoga.com
ASSUMPTION: Alo Yoga is a well-established brand in the activewear and wellness industries, with a strong commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and advance within the company.
Reporting Structure: This role reports directly to the Head of Social + Influencer and works closely with the Social Media Director (Women's, Wellness, Luxury) and Senior Brand Marketing Manager, Apparel & Footwear.
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future.
Growth Opportunities:
- Advancement within the social media and influencer marketing team.
- Expansion into other areas of the business, such as brand marketing, product development, or retail operations.
- Opportunities to work on special projects or initiatives that align with the candidate's interests and skills.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Alo Yoga's headquarters is located in Beverly Hills, California, with a modern, collaborative work environment that reflects the company's commitment to wellness and mindful movement.
Office Location(s): 9830 Wilshire Blvd, Beverly Hills, California 90212, US
Geographic Context:
- Beverly Hills is an affluent city in Los Angeles County, known for its high-end shopping, dining, and wellness offerings.
- The city is home to a diverse population of residents, as well as a significant number of tourists and visitors each year.
- Beverly Hills offers a mix of urban and suburban living, with easy access to beaches, mountains, and other outdoor recreation opportunities.
Work Schedule: Full-time, with a typical workweek of 40 hours, Monday through Friday, with some flexibility for remote work or alternative scheduling arrangements.
ASSUMPTION: The location and work environment at Alo Yoga's headquarters are designed to support the company's mission to inspire mindful movement, wellness, and community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members.
- Final interview with the Head of Social + Influencer or another senior leader within the organization.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Expertise in social media and influencer marketing, with a focus on athletic or performance-focused brands.
- Leadership and team management skills.
- Strong communication and collaboration skills.
- Data-driven mindset and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Include specific examples of your experience working with athletes, influencers, or other industry professionals.
- Demonstrate your understanding of Alo Yoga's brand, mission, and values in your application materials.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
ATS Keywords: Social Media Strategy, Influencer Marketing, Content Creation, Community Management, Data Analysis, Relationship Building, Trend Spotting, Collaborative Leadership
ASSUMPTION: The application process at Alo Yoga is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing and analytics tools (e.g., BrandSnob, Upfluence, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
- Data visualization and analytics tools (e.g., Google Analytics, Tableau, etc.)
ASSUMPTION: This role requires proficiency in various social media platforms, influencer marketing tools, and data analytics software to effectively manage and execute social media and influencer marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Mindful movement
- Wellness
- Community
- Sustainability
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Creative and innovative
- Adaptable and responsive to change
- Committed to personal and professional growth
Self-Assessment Questions:
- How do you embody Alo Yoga's commitment to mindful movement and wellness in your personal life?
- Describe a time when you successfully managed a team to achieve a significant goal. What was your role, and what steps did you take to ensure the team's success?
- How do you stay up-to-date with emerging trends in social media, influencer marketing, and the athletic or performance-focused industries?
ASSUMPTION: Alo Yoga values candidates who are passionate about the company's mission, committed to personal and professional growth, and able to thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of social media and influencer marketing can present unique challenges and require adaptability and quick decision-making.
- Managing a team and collaborating with various internal and external stakeholders can be demanding and require strong leadership and communication skills.
- The competitive nature of the activewear and wellness industries may present challenges in identifying and securing partnerships with high-profile athletes and influencers.
- The on-site work arrangement may require candidates to commute to Alo Yoga's headquarters in Beverly Hills, California, which may present logistical challenges for some applicants.
ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the men's, athlete, and footwear categories within Alo Yoga's broader brand portfolio.
- Unlike other social media or influencer marketing roles, this position requires a deep understanding of both the technical and aspirational elements of athletic apparel and footwear.
- Career progression in this role may involve expanding into other areas of the business, such as brand marketing, product development, or retail operations, rather than following a traditional career path within social media or influencer marketing.
ASSUMPTION: This role offers a unique opportunity for candidates to apply their social media and influencer marketing skills in a specific and niche area of the activewear and wellness industries.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new line of men's athletic apparel, featuring professional athletes and fitness influencers.
- Creating and managing an influencer marketing program to promote Alo Yoga's footwear collection, targeting male consumers interested in running, hiking, and other outdoor activities.
- Conducting market research and analysis to identify emerging trends in men's fitness, sports culture, and athletic apparel, and developing data-driven strategies to capitalize on these trends.
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that the Social & Influencer Director (Men's/Athletes) may be involved in, showcasing the role's focus on strategic thinking, data-driven decision-making, and creative execution.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to diversity, equity, and inclusion, and how it is reflected in the social media and influencer marketing strategies for the men's, athlete, and footwear categories?
- How does Alo Yoga measure the success of its social media and influencer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide examples of how Alo Yoga has adapted its social media and influencer marketing strategies to respond to changes in the market or consumer behavior?
- How does Alo Yoga support the professional development and growth of its social media and influencer marketing team members?
- What opportunities are there for collaboration and knowledge-sharing between the social media and influencer marketing teams focused on the men's, athlete, and footwear categories, and the teams working on other audience segments, such as women's, wellness, and luxury?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to gain a deeper understanding of the organization's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your expertise in social media strategy, influencer marketing, and your understanding of the athletic or performance-focused industries.
- Prepare for your interview by researching Alo Yoga's brand, mission, and values, and practicing your responses to common interview questions.
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
