Social + Influencer Executive

📌 Core Information

🔹 Job Title: Social & Influencer Executive

🔹 Company: Wavemaker

🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (Sydney & Melbourne)

🚀 Job Overview

Key aspects of this role include:

• Working with iconic beauty brands like L'Oréal Paris, Maybelline, and Kiehl’s
• Driving industry innovation through cutting-edge strategies and emerging platforms
• Collaborating with a talented team within Wavemaker's Beauty Tech Labs
• Supporting campaign strategy, influencer management, content development, and performance analysis

ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to gain experience in influencer marketing and social media within the beauty industry.

📋 Key Responsibilities

✅ Campaign Strategy & Activation: Support the implementation of social media and influencer strategies that align with L'Oréal’s brand objectives, contributing to increased engagement, awareness, and conversions.

✅ Influencer Management: Assist in identifying and coordinating with influencers and content creators to ensure authentic brand collaborations. Support the team in contract negotiations, content briefs, workflow management, and tracking campaign deliverables.

✅ Content Development: Collaborate with the team on content ideas and support the production of compelling content across social platforms, ensuring alignment with brand identity and messaging.

✅ Product Seeding: Implement product seeding strategies to support brand campaigns, new product launches, and ongoing brand initiatives across L'Oréal’s 32 beauty brands.

✅ Social Media Management: Aid in the day-to-day management of L'Oréal’s social media accounts, ensuring content is posted according to the campaign calendar and monitoring influencer and creator posts. Help respond to and escalate comments as necessary to maintain engagement and brand image.

✅ Performance Analysis & Reporting: Assist with monitoring and reporting on campaign performance using analytics tools, contributing insights to optimize future campaigns. Track KPIs like engagement, reach, and ROI and support the team in post-campaign reviews.

✅ Trend Monitoring: Stay informed on social media trends, platform updates, and emerging influencers to provide insights that help innovate L'Oréal’s social media approach.

ASSUMPTION: This role requires a strong understanding of social media platforms, influencer marketing, and a passion for staying up-to-date with industry trends and best practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 0-2 years of experience in social media, influencer marketing, or a related field.

Required Skills:

• Proven experience in social media management and influencer marketing
• Strong communication and negotiation skills
• Ability to manage multiple campaigns and prioritize tasks
• Familiarity with reporting templates and analytics tools
• Basic knowledge of the beauty industry and its trends

Preferred Skills:

• Experience working with L'Oréal or other major beauty brands
• Fluency in additional languages
• Experience with project management tools

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be AU$55,000 - AU$65,000 per annum, based on industry standards for entry-level to junior influencer marketing roles in Australia.

Benefits:

• Flexible work environment
• Inclusive parental leave policy
• Discounts and corporate benefits
• Continuous training and development opportunities

Working Hours: Full-time position with standard business hours, but may require occasional flexibility to accommodate campaign deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing, specifically focused on beauty and influencer marketing.

Company Size: Medium-sized (501-1,000 employees), offering a structured yet dynamic work environment.

Founded: 2018, with a strong focus on innovation and growth.

Company Description:

• Wavemaker is a global media agency that believes there is always a better way to grow.
• They leverage deep understanding of audiences, strategic planning processes, and the world’s largest database of purchase data to deliver exceptional growth for their clients.
• Their attitude of positive provocation drives them to challenge what’s gone before and imagine a better way to grow.

Company Specialties:

• Content creation and strategy
• Media planning and buying
• Digital marketing
• Search/SEO/PPC
• Social media strategy
• Consumer insight and research

Company Website: http://www.wavemakerglobal.com/uk

ASSUMPTION: Wavemaker's focus on innovation and growth presents exciting opportunities for career development and learning within the influencer marketing and social media landscape.

📊 Role Analysis

Career Level: Entry-level to Junior Influencer Marketing Executive.

Reporting Structure: This role reports directly to the Influencer Marketing Manager within Wavemaker's Beauty Tech Labs.

Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a healthy work-life balance.

Growth Opportunities:

• Progression to a Senior Influencer Marketing Executive role
• Expansion into related roles within Wavemaker's Beauty Tech Labs or other departments
• Potential to work on high-profile campaigns and collaborate with global brands

ASSUMPTION: This role offers a strong foundation for a career in influencer marketing and social media, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative offices in Sydney and Melbourne, with a focus on employee well-being and comfort.

Office Location(s): 1 Southwark Bridge Road, London, London SE1 9HL, GB (Headquarters) and additional offices in Sydney and Melbourne.

Geographic Context:

• Sydney and Melbourne are two of Australia's largest cities, offering a mix of urban and coastal living.
• Both cities have vibrant cultural scenes, with a wide range of entertainment, dining, and recreational opportunities.
• The cost of living in both cities is relatively high compared to other Australian cities, but competitive with other major global cities.

Work Schedule: Standard business hours, with flexibility to accommodate campaign deadlines and client needs.

ASSUMPTION: The hybrid work arrangement and flexible work environment contribute to a positive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the director or another senior team member
• Background check and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Influencer marketing and social media knowledge
• Problem-solving and analytical skills
• Cultural fit and alignment with Wavemaker's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for hypothetical campaigns
• Research Wavemaker's company culture and values to demonstrate your fit
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Social Media, Influencer Marketing, Campaign Management, Content Development, Performance Analysis, Trend Monitoring, Communication, Negotiation, Relationship Building, Reporting, Workflow Management, Engagement, Brand Collaboration, Product Seeding, Analytics, Creativity, Beauty Industry, L'Oréal, Wavemaker, Hybrid Work, Entry-level, Junior

ASSUMPTION: The application process for this role is competitive, and demonstrating relevant experience and a strong understanding of the industry will be crucial for success.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing platforms (Upfluence, BrandSnob, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
• Project management tools (Asana, Trello, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Positive provocation: Challenging the status quo and imagining a better way to grow
• Curiosity: A deep desire to understand and learn from our audiences and the world around us
• Courage: The confidence to take bold action and make tough decisions

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Results-driven, with a strong emphasis on performance and ROI

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable challenging the status quo and driving innovation?
• Do you possess strong communication and negotiation skills?
• Are you passionate about social media, influencer marketing, and the beauty industry?

ASSUMPTION: Candidates who align with Wavemaker's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced nature of social media and influencer marketing
• Dealing with the unpredictability of influencer partnerships and campaign performance
• Adapting to the hybrid work environment and balancing remote and on-site work

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to an Influencer Marketing Coordinator or Social Media Coordinator, but with a focus on the beauty industry and L'Oréal's 32 brands.
• Compared to other influencer marketing roles, this position offers the opportunity to work with high-profile brands and campaigns.
• Career progression in this role could lead to opportunities in brand management, account management, or strategic planning within Wavemaker or the broader advertising industry.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a TikTok campaign for a new L'Oréal product launch, featuring prominent beauty influencers and targeted hashtags
• Managing a long-term influencer partnership for a L'Oréal brand, including quarterly content planning and performance analysis
• Creating and implementing a product seeding strategy for a L'Oréal brand's holiday collection, targeting beauty and lifestyle influencers

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives you may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the broader influencer marketing strategy for L'Oréal and Wavemaker?
• What opportunities are there for professional development and growth within Wavemaker's Beauty Tech Labs?
• How does Wavemaker support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for hypothetical campaigns
• Research Wavemaker's company culture and values to demonstrate your fit
• Practice common interview questions and prepare thoughtful questions to ask the interviewer
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.