📌 Core Information
🔹 Job Title: Social & Influencer Marketing Specialist
🔹 Company: bp
🔹 Location: IN: Mumbai Office
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing a comprehensive influencer strategy
- Managing partnerships and amplifying brand presence across digital platforms
- Supervising content creation and campaign management
- Driving brand consideration and improving consumer experiences
ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to balance multiple projects simultaneously.
📋 Key Responsibilities
✅ Plan and strategize content creation and integration opportunities across various platforms and social media handles
✅ Collaborate with brand teams to ensure content aligns with brand guidelines and marketing goals
✅ Deploy sports-related sponsorship results, including cricket and motorsport, crafting and supporting intellectual properties (IPs) to drive engagement and conversation around the brands
✅ Handle and activate sponsorship agreements, ensuring all results are met and demonstrating partnerships to improve exposure
✅ Develop the influencer plan for all brands, including YouTube, Instagram, and auto portals
✅ Identify and engage with key influencers that align with marketing objectives
✅ Supervise the creation of high-quality, engaging content for video, blog posts, social media, and website content
✅ Coordinate with e-commerce teams to build A+ content that improves product listings and drives conversions
✅ Supervise deployment, including crafting briefs, creative development, deal closures, and financial administration
✅ Supervise and analyze the performance of influencer and content marketing campaigns
ASSUMPTION: This role involves a high degree of creativity and strategic thinking, with a focus on driving brand consideration and improving consumer experiences.
🎯 Required Qualifications
Education: Post Graduate degree in a related field
Experience: 6-10 years of work experience in media, content, or social media agency
Required Skills:
- Proven track record to devise and coordinate content plans at scale A+ content
- Strong project management skills, with the ability to balance multiple projects simultaneously
- Excellent communication and negotiation skills
- Proficiency in using analytics tools to measure campaign performance
- Comfortable working with ambiguity and short turnaround times
- Showcases strategic intent and thinks long term and at scale
- Creative approach with a passion for staying ahead of industry trends and innovations
- Ability to work collaboratively with cross-functional teams and external partners
- Knowledge of SEO and content optimization techniques to increase organic reach
- Being an Auto enthusiast, understanding the ecosystem is an added advantage
Preferred Skills:
- Prior work experience with influencers and platform integrations
ASSUMPTION: Candidates should have a strong background in media, content, or social media agencies and demonstrate a proven track record in content planning and execution.
💰 Compensation & Benefits
Salary Range: INR 15-20 LPA (Estimated, as not provided in the job description)
Benefits:
- Relocation assistance within the country
- Travel opportunities (up to 25%)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India. Benefits may include relocation assistance and travel opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. bp is a global leader in the energy industry, with a strong presence in India through its Castrol brand.
Company Size: 10,001+ employees. As a large organization, bp offers a fast-paced learning environment with opportunities for career development and growth.
Founded: 1909. bp has a rich history and a strong reputation in the energy sector, with a commitment to delivering energy to the world today and tomorrow.
Company Description:
- bp is a global energy company with operations in over 70 countries
- The company offers a wide range of energy products and services, including oil and gas exploration, production, refining, marketing, and trading
- bp is committed to sustainability and has set ambitious targets to reduce its carbon footprint and transition to a low-carbon future
Company Specialties:
- Upstream – Oil & Gas Exploration & Production
- Subsurface
- Wells Subsea
- Mechanical, Electrical, Process, Civil, Drilling, Completion & Intervention Engineers
- Geoscientists
- Professionals in Finance, Business Development, and Procurement
- Communications etc.
Company Website: bp.com
ASSUMPTION: bp is a well-established company in the energy industry, with a strong focus on sustainability and a commitment to reducing its carbon footprint.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and a proven track record in content planning and execution.
Reporting Structure: This role reports directly to the Brand teams and works closely with Corporate Communications, agencies (Media, Social), and other key stakeholders.
Work Arrangement: On-site, with up to 25% travel expected. This role may require occasional travel to attend events, meetings, or other work-related activities.
Growth Opportunities:
- Potential career progression within the marketing department or other functions within bp
- Opportunities to work on high-profile campaigns and projects
- Exposure to a diverse range of brands and industries within the bp portfolio
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress within the marketing department or other functions within bp.
🌍 Location & Work Environment
Office Type: On-site. This role is based in the Mumbai office and requires regular attendance.
Office Location(s): IN: Mumbai Office
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra
- The city is a major commercial and financial hub in India
- Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters
Work Schedule: Full-time (40 hours/week), with occasional overtime or weekend work as needed.
ASSUMPTION: This role is based in Mumbai, India's commercial and financial capital, and offers a dynamic and fast-paced work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and/or team members
- Background checks and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Candidates' understanding of the role and its responsibilities
- Candidates' experience and track record in content planning and execution
- Candidates' communication and negotiation skills
- Candidates' ability to work collaboratively with cross-functional teams and external partners
- Candidates' strategic mindset and creative approach
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the role and its responsibilities
- Showcase your strategic mindset and creative approach
- Prepare examples of your past work to illustrate your experience and skills
ATS Keywords: Influencer marketing, content strategy, brand management, campaign management, SEO, analytics, project management, cross-functional teams, external partners
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' experience and track record in content planning and execution.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, YouTube, auto portals)
- Content creation and management tools (e.g., Canva, Adobe Creative Suite, Hootsuite)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: This role requires proficiency in using social media platforms, content creation and management tools, analytics tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Safety: Nothing we do is so important that we cannot do it safely
- Respect: We treat our people with dignity and respect
- Excellence: We strive for excellence in all that we do
Work Style:
- Collaborative: bp fosters a culture of teamwork and collaboration
- Dynamic: bp operates in a fast-paced and ever-changing industry
- Innovative: bp encourages creativity and innovation in all aspects of its business
Self-Assessment Questions:
- Do you align with bp's company values of safety, respect, and excellence?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have a creative approach and a passion for staying ahead of industry trends and innovations?
ASSUMPTION: bp values a strong safety culture, respect for its employees, and a commitment to excellence in all that it does. The company fosters a collaborative, dynamic, and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working with ambiguity and short turnaround times
- Keeping up with the fast-paced and ever-changing digital landscape
- Navigating a large and complex organization
ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, working with ambiguity, and navigating a large and complex organization.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on influencer marketing and content strategy
- In the energy industry, this role is unique in its focus on digital marketing and brand building
- Career progression in this role may lead to opportunities in marketing, communications, or other related fields within bp
ASSUMPTION: This role is unique in its focus on influencer marketing and content strategy within the energy industry and offers opportunities for career progression within bp.
📝 Sample Projects
- Developing and executing a comprehensive influencer strategy for Castrol's automotive lubricants brand
- Managing partnerships and amplifying brand presence for bp's global fuel and lubricants business
- Supervising content creation and campaign management for bp's global marketing campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and the scale of the role, from developing influencer strategies to managing global marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does bp support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does bp foster a culture of innovation and creativity in this role?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past work to illustrate your experience and skills
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about the next steps in the process
- If selected for an interview, research the company and the role thoroughly to demonstrate your understanding and enthusiasm
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
