📌 Core Information
🔹 Job Title: Social Marketing and Content Lead
🔹 Company: Ethena Labs
🔹 Location: Globally Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive social media marketing strategy
- Improving Ethena's visibility on social platforms
- Creating engaging content highlighting new products, partnerships, and growth metrics
- Building and leading an industry-leading community
- Collaborating with internal and external teams to maintain Ethena's brand across the ecosystem
ASSUMPTION: This role requires a strong understanding of crypto and DeFi concepts, as well as experience in social media marketing within the crypto space. The ideal candidate will be able to balance creativity with data-driven decision making.
📋 Key Responsibilities
✅ Developing and implementing a comprehensive social media marketing strategy aligned with the company's vision and business objectives
✅ Improving Ethena's visibility on social platforms through individual team member and company accounts
✅ Continuously producing aesthetic visuals and engaging informative content highlighting new products, partnerships, user utility, and growth metrics
✅ Working with internal and external designers to enhance Ethena's branding for content
✅ Maintaining content libraries, calendars, and pipelines for various teams
✅ Playing a role in the Converge initiative with Securitize to attract new projects and products to build within the ecosystem and attract users to those protocols and products
✅ Building an industry-leading community by hosting events at conferences, on social media, Discord, and other platforms
ASSUMPTION: This role involves a high degree of collaboration with various teams, both internal and external. Strong communication and project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in social media marketing, with a focus on the crypto industry
Required Skills:
- Deep social media marketing experience in crypto, specifically X/Twitter
- Plugged into industry trends, with a strong understanding of crypto and DeFi concepts
- Previous success driving brand growth, user acquisition, and community engagement in the Web3 space
- Experience with graphic design tools such as Figma to aid content production
- Exceptional written and verbal communication skills in English, with a talent for storytelling
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with SEO best practices
- Knowledge of marketing analytics tools
ASSUMPTION: While a degree in marketing or a related field is preferred, Ethena Labs values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant work experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Flexible, remote-friendly work environment
- Opportunities for growth and learning
- Competitive compensation package
Working Hours: Full-time (40 hours per week, with flexible hours as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the crypto and marketing industries. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ethena Labs operates in the technology, information, and internet industry, with a focus on decentralized finance (DeFi) and blockchain technology.
Company Size: Ethena Labs is a small company with 11-50 employees. This size allows for a more agile and innovative work environment, with opportunities for employees to have a significant impact on the company's success.
Founded: Ethena Labs was founded in 2023, making it a relatively new player in the DeFi space. Despite its youth, the company has already made significant strides in developing innovative financial products.
Company Description:
- Ethena Labs is a synthetic dollar protocol built on Ethereum, providing a crypto-native solution for money not reliant on traditional banking system infrastructure.
- The company's synthetic dollar, USDe, is fully-backed and free to compose throughout CeFi and DeFi, with peg stability supported through delta hedging derivatives positions.
- Ethena Labs also offers the 'Internet Bond,' a globally accessible dollar-denominated rewards instrument that combines revenue derived from staked assets and funding & basis spread from perpetual and futures markets.
Company Specialties:
- Synthetic dollar protocol
- Delta-hedging derivatives positions
- Internet Bond
- Crypto-native financial solutions
Company Website: https://www.ethena.fi/
ASSUMPTION: Ethena Labs is a forward-thinking company with a mission to revolutionize decentralized finance. The company values collaboration, creativity, and innovation, and offers a flexible, remote-friendly work environment with opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in social media marketing, preferably within the crypto industry.
Reporting Structure: The Social Marketing and Content Lead will report directly to the company's leadership team and collaborate with various internal and external teams, including product, engineering, and design.
Work Arrangement: This role is fully remote, with the opportunity to work from anywhere in the world. However, candidates must be able to overlap with the company's core hours of operation, which are based in Coordinated Universal Time (UTC).
Growth Opportunities:
- As Ethena Labs continues to grow and expand its offerings, there will be opportunities for the Social Marketing and Content Lead to take on additional responsibilities and advance their career within the company.
- The company values internal promotions and offers opportunities for employees to grow and develop their skills in a dynamic and innovative work environment.
ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to make a significant impact on a growing company in the rapidly evolving DeFi space. The ideal candidate will be passionate about crypto and blockchain technology, with a strong desire to learn and grow in a fast-paced, innovative environment.
🌍 Location & Work Environment
Office Type: Ethena Labs is a fully remote company, with no physical office locations.
Office Location(s): N/A
Geographic Context:
- Ethena Labs operates globally, with employees located around the world. This allows for a diverse and inclusive work environment, with opportunities to collaborate with team members from various cultural and professional backgrounds.
- The company's global presence also enables it to reach a wide audience and engage with communities worldwide.
Work Schedule: The Social Marketing and Content Lead will be expected to work full-time (40 hours per week), with flexible hours as needed to accommodate the company's global operations and time zones.
ASSUMPTION: Ethena Labs' fully remote work environment offers employees the flexibility to work from anywhere in the world, with the opportunity to balance work and personal responsibilities in a way that suits their individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and company culture
- Skills assessment or case study to evaluate the candidate's ability to perform the job functions
- Final interview with the leadership team to discuss the candidate's fit within the organization
Key Assessment Areas:
- Candidates' understanding of crypto and DeFi concepts
- Candidates' social media marketing experience and skills
- Candidates' ability to create engaging and informative content
- Candidates' communication and storytelling abilities
- Candidates' cultural fit with Ethena Labs' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media marketing campaigns and their results
- Demonstrate your understanding of crypto and DeFi concepts in your application materials
- Showcase your creativity and storytelling abilities through your application materials
ATS Keywords: Social media marketing, crypto, DeFi, content creation, community engagement, brand growth, user acquisition, graphic design, storytelling, communication skills, trend awareness
ASSUMPTION: Ethena Labs uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Social media platforms (X/Twitter, LinkedIn, etc.)
- Graphic design tools (Figma, Canva, etc.)
- Content management systems (CMS)
- Marketing analytics tools (Google Analytics, Hootsuite Insights, etc.)
ASSUMPTION: The Social Marketing and Content Lead will be expected to have experience with various social media platforms, graphic design tools, and marketing analytics tools. Familiarity with content management systems is also preferred.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Transparency and open communication
- Empowerment and autonomy
Work Style:
- Remote-friendly and flexible work environment
- Data-driven decision making
- Results-oriented and action-taking
- Adaptability and resilience in the face of change
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment, and are you comfortable with ambiguity and change?
- Are you a strong communicator with excellent written and verbal skills in English?
- Do you have a deep understanding of crypto and DeFi concepts, and are you plugged into industry trends?
- Are you able to balance creativity with data-driven decision making, and do you have experience with graphic design tools?
ASSUMPTION: Ethena Labs values candidates who are passionate about crypto and blockchain technology, with a strong desire to learn and grow in a fast-paced, innovative environment. The ideal candidate will be a strong communicator with excellent written and verbal skills in English, and will have a deep understanding of crypto and DeFi concepts.
⚠️ Potential Challenges
- The rapidly evolving nature of the crypto and DeFi industries can present challenges in keeping up with the latest trends and developments
- The fully remote work environment may require strong self-motivation and time management skills
- The need to balance creativity with data-driven decision making can be challenging at times
- The Social Marketing and Content Lead will be expected to work with various internal and external teams, which can present challenges in coordinating and managing projects and timelines
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative work environment.
📈 Similar Roles Comparison
- This role is unique to Ethena Labs, as it combines social media marketing, content creation, and community engagement with a deep understanding of crypto and DeFi concepts
- Similar roles in the industry may include Social Media Manager, Content Marketing Manager, or Community Manager, but they may not require the same level of crypto and DeFi expertise
- This role offers a unique opportunity to make a significant impact on a growing company in the rapidly evolving DeFi space, with opportunities for career growth and development
ASSUMPTION: While this role may share similarities with other marketing roles in the crypto and DeFi industries, its unique combination of responsibilities and requirements sets it apart from other opportunities in the field.
📝 Sample Projects
- Developing and implementing a comprehensive social media marketing strategy for Ethena Labs' flagship product, USDe
- Creating engaging and informative content for Ethena Labs' various social media platforms, highlighting new products, partnerships, user utility, and growth metrics
- Building and leading an industry-leading community for Ethena Labs, hosting events at conferences, on social media, Discord, and other platforms
ASSUMPTION: These sample projects are intended to provide a sense of the types of responsibilities and initiatives the Social Marketing and Content Lead may undertake in this role. The specific projects and initiatives will be determined based on the company's needs and priorities at the time of hire.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the coming years, and how this role fits into those plans?
- How does Ethena Labs approach collaboration and teamwork, both internally and with external partners?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ethena Labs support the professional development and growth of its employees?
- What are the key challenges facing the company in the coming years, and how can this role help address them?
ASSUMPTION: These key questions are intended to provide a deeper understanding of the company's culture, priorities, and growth plans, as well as the specific responsibilities and expectations of the Social Marketing and Content Lead role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media marketing campaigns and their results
- Demonstrate your understanding of crypto and DeFi concepts in your application materials
- Showcase your creativity and storytelling abilities through your application materials
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
