📌 Core Information
🔹 Job Title: Social Marketing - Assistant Manager
🔹 Company: Fidelity International
🔹 Location: Gurgaon, India
🔹 Job Type: Full-Time, Hybrid (2 days office, increasing to 3 days from September)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing engaging social media content and campaigns to make investing exciting and understandable
- Tracking and analyzing social channel performance, and using insights to optimize campaigns
- Managing community interactions and defending brand reputation
- Supporting paid media activities, including ad copy writing and performance analysis
- Collaborating with internal stakeholders and third-party teams to keep a pulse on social and financial trends
ASSUMPTION: This role requires a strong understanding of social media platforms and enterprise-level social media marketing tools. Familiarity with the financial services industry and compliance requirements in social media is preferred but not essential.
📋 Key Responsibilities
✅ Develop engaging and captivating ideas for social media content and campaigns to grab people's attention and make investing exciting and understandable
✅ Support the creation and delivery of social media content for B2C and B2B business units across platforms like LinkedIn, Meta, YouTube, X, and Instagram
✅ Track and analyze social channel performance, create reports, and distribute top-line summaries to key stakeholders
✅ Continuously improve social media performance through test and learn tactics
✅ Effectively manage community interactions, monitor comments, and respond to questions or concerns to defend brand reputation and retain customers
✅ Support the paid media team with ad copy writing, asset creation, campaign set-ups, and performance analysis reporting
ASSUMPTION: This role requires strong data interpretation skills, excellent communication, and copywriting skills, along with the ability to distil information into key messages and prioritize in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media and campaign management, with a focus on organic content and a preference for paid social media experience
Required Skills:
- Proficient in social media and campaign management from an organic perspective
- Familiarity with social media platforms such as LinkedIn, Meta, YouTube, X, and Instagram
- Experience using enterprise-level social media marketing tools for publishing, approval workflows, and social listening
- Strong ability to interpret data and use insights to optimize campaigns
- Effective relationship management skills with key stakeholders and third-party suppliers
- Excellent communication, copywriting, proof-reading, and editing skills
- Ability to manage social media monitoring and community management/crisis management
Preferred Skills:
- Experience within the asset management or wider financial services industry
- Experience using design software tools like Canva and/or Photoshop
- Video editing skills
- Knowledge and familiarity of paid social media activity, including commercial awareness and excellent attention to detail
ASSUMPTION: While experience in the financial services industry is preferred, it is not essential. The ideal candidate will have a strong understanding of social media and campaign management, with a willingness to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: INR 8,00,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level marketing roles in India)
Benefits:
- Comprehensive benefits package
- Support for employee wellbeing and development
- Flexible working arrangements
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in India. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fidelity International operates in the financial services industry, offering investment solutions and services, and retirement expertise to more than 2.9 million customers globally. They are a privately held, purpose-driven company with a 50-year heritage.
Company Size: Fidelity International has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: 1969
Company Description:
- Fidelity International offers investment solutions and services and retirement expertise to more than 2.9 million customers globally
- They operate in more than 25 locations and have $893.2 billion in total assets under administration
- Their Global Platform Solutions business provides individuals, advisers, and employers with access to world-class investment choices, third-party solutions, administration services, and pension guidance
Company Specialties:
- Asset Management
- Investment Management
- ISA
- SIPP
- Junior ISA
- Wealth Manager
- Investment Trusts
- and Investment
Company Website: http://www.fidelityinternational.com
ASSUMPTION: Fidelity International's global presence and extensive resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports to Social Media Manager (based in UK) with local support
Work Arrangement: Hybrid (2 days office, increasing to 3 days from September)
Growth Opportunities:
- Potential to advance to a Social Media Manager role with increased responsibility and team leadership
- Opportunities to work on diverse projects and campaigns across various business units
- Chance to develop skills in paid social media and other marketing disciplines
ASSUMPTION: This role offers a clear career path for growth and development within the marketing team at Fidelity International.
🌍 Location & Work Environment
Office Type: Hybrid (2 days office, increasing to 3 days from September)
Office Location(s): Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and one of India's most developed cities
- It offers a mix of urban and suburban living, with easy access to major cities like Delhi
- The city has a vibrant culture, with numerous restaurants, shopping centers, and entertainment options
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: Gurgaon's thriving IT industry and proximity to Delhi provide ample opportunities for professional networking and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the social media manager and a team member
- Final interview with the head of marketing or another senior stakeholder
Key Assessment Areas:
- Candidates' understanding of social media trends and their ability to create engaging content
- Data interpretation and analysis skills
- Communication and copywriting skills
- Cultural fit and alignment with Fidelity International's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of social media trends and your ability to create engaging content in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
ATS Keywords: Social Media, Campaign Management, Content Creation, Data Analysis, Community Management, Crisis Management, Stakeholder Management, Copywriting, Proofreading, Editing, Design Software, Video Editing, Paid Social Media, Marketing Strategy
ASSUMPTION: Fidelity International's interview process is designed to assess candidates' skills, cultural fit, and ability to thrive in a fast-paced environment.
🛠️ Tools & Technologies
- Enterprise-level social media marketing tools (mainly Hootsuite)
- Design software tools like Canva and/or Photoshop
- Video editing software
ASSUMPTION: Familiarity with these tools is preferred but not essential, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Client Centricity: Putting clients at the heart of everything we do and delivering exceptional service
- Collaboration: Working together to achieve common goals and driving collective success
- Expertise: Continuously developing our knowledge and skills to provide the best possible outcomes for our clients
- Innovation: Embracing change and driving progress through creativity and curiosity
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and driving continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and improve performance
Self-Assessment Questions:
- Do you align with Fidelity International's values, particularly in terms of integrity, client centricity, and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results and continuous improvement?
- Do you have strong data interpretation skills and the ability to use data to inform decision-making and improve performance?
ASSUMPTION: Fidelity International values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple social media channels and ensuring consistent branding and messaging
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing the demands of organic content creation with paid media support and community management
- Adapting to a hybrid work environment and maintaining productivity and collaboration with remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other social media assistant manager roles, this position offers a clear career path and opportunities for professional growth within a large, global organization
- Fidelity International's focus on data-driven decision-making and continuous improvement sets it apart from other financial services companies
- This role offers a unique blend of organic content creation, paid media support, and community management, providing a well-rounded skill set for career development
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities within the financial services industry.
📝 Sample Projects
- Developing a social media campaign to promote a new investment product, including content creation, targeting, and scheduling
- Analyzing social media performance data to identify trends and optimize campaign strategies
- Managing a social media crisis, including monitoring and responding to negative comments, and collaborating with customer service teams to resolve issues
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from content creation and campaign management to data analysis and community management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Fidelity International support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fidelity International approach work-life balance and employee wellbeing?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Fidelity International's careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
