Social Marketing Manager

📌 Core Information 🔹 Job Title: Social Marketing Manager 🔹 Company: Rankings.io 🔹 Location: St. Louis, Missouri, United States (Remote) 🔹 Job Type: Full-time 🔹 Category: Marketing Services 🔹 Date Posted: April 16, 2025 🔹 Experience Level: 2-5 years 🚀 Job Overview Key aspects of this role include: - Managing LawBear's social media presence across all major platforms - Creating engaging, on-brand content and graphics using Canva or similar tools - Developing short-form video content and reels for social platforms - Leading and implementing LawBear's overall marketing campaigns - Collaborating with leadership to identify growth opportunities and key messaging - Staying ahead of industry trends and identifying new tools and technologies ASSUMPTION: This role requires a balance of strategic thinking and creative execution, with a strong focus on social media management and content development. 📋 Key Responsibilities ✅ Social Media Management - Own and manage LawBear’s presence across all major platforms - Create, schedule, and publish engaging, brand-aligned content - Monitor channels, moderate comments, and drive audience engagement - Analyze performance metrics and optimize strategy accordingly ✅ Creative Design & Content Development - Use Canva or other creative design platforms to design on-brand graphics, infographics, and other digital assets - Develop short-form video content and reels for social platforms - Maintain consistency in visual identity and brand voice ✅ Marketing Strategy & Execution - Lead and implement LawBear's overall marketing campaigns - Collaborate with leadership to identify growth opportunities and key messaging - Align social media efforts with SEO, paid media, email marketing, and other digital initiatives ✅ Vendor Management - Oversee relationships with external vendors, including content creators, ad platforms, freelancers, and design partners - Evaluate and onboard new vendors as needed for marketing initiatives ✅ Trends & Innovation - Stay ahead of industry trends and social media best practices - Identify new tools and technologies to improve LawBear’s digital presence and performance ASSUMPTION: This role involves a mix of day-to-day social media management and long-term strategic planning, requiring adaptability and strong organizational skills. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) Experience: 2+ years of experience managing social media for a brand or agency (legal industry experience is a plus) Required Skills: - Strong grasp of social media platforms, trends, and audience engagement strategies - Proven experience using Canva and other creative tools (Adobe Creative Suite a plus) - Strong copywriting skills with the ability to shift tone for different channels - Proficiency with tools like Hootsuite, Buffer, or Sprout Social - Experience with marketing performance analysis using tools such as Google Analytics and native platform insights - Experience with WordPress a plus - Comfort managing external vendors and partnerships Preferred Skills: - Familiarity with the legal industry - Experience with SEO and digital marketing strategies - Proficiency in Adobe Creative Suite ASSUMPTION: While the role is open to candidates from various backgrounds, experience in the legal industry or digital marketing would be beneficial. 💰 Compensation & Benefits Salary Range: $75,000 - $85,000 per year (based on experience) Benefits: - 100% remote role with flexible hours - Unlimited PTO - 3% employer match Simple IRA - Fully paid health insurance Working Hours: Full-time, 40 hours per week with flexible scheduling ASSUMPTION: The salary range is based on industry standards for a Social Marketing Manager role with 2-5 years of experience and is subject to change based on the candidate's qualifications and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: Marketing Services Company Size: 51-200 employees Founded: 2013 Company Description: - Founded in 2013, Rankings.io specializes in delivering exceptional results for attorneys through digital marketing and SEO services - Focused on personal injury law firm SEO and marketing, with a strong commitment to customer service - Headquarters in Marion, IL, with a remote-friendly work environment Company Specialties: - Personal Injury Lawyer SEO - Law Firm SEO - SEO for Lawyers - Personal Injury Marketing - SEO - Law Firm Marketing - Digital Marketing Company Website: rankings.io ASSUMPTION: Rankings.io is a growing company with a focus on the legal industry, offering opportunities for candidates interested in digital marketing and SEO. 📊 Role Analysis Career Level: Mid-level marketing professional with 2-5 years of experience Reporting Structure: This role reports directly to the Marketing Director and works closely with the leadership team to execute marketing campaigns Work Arrangement: 100% remote with flexible hours, allowing for a healthy work-life balance Growth Opportunities: - Potential to grow into a leadership role within the marketing department as the company expands - Opportunities to learn and develop skills in digital marketing, SEO, and content strategy ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and expanding company. 🌍 Location & Work Environment Office Type: Remote (no physical office required) Office Location(s): N/A (fully remote) Geographic Context: - St. Louis, Missouri, is a midwestern city known for its vibrant arts scene, professional sports teams, and historic architecture - The city offers a diverse range of neighborhoods, cultural attractions, and outdoor recreation opportunities Work Schedule: Flexible hours with a focus on results and productivity ASSUMPTION: The remote work environment allows for a better work-life balance and the opportunity to live and work from various locations within the United States. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link 2. Phone or video screen with the Hiring Manager 3. In-depth interview with the Marketing Director and other team members 4. Final interview with the CEO Key Assessment Areas: - Social media management skills and strategies - Creative design and content development abilities - Marketing campaign planning and execution - Adaptability and problem-solving skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your social media management, content creation, and marketing campaign experience - Include specific examples of your work, such as social media campaigns, content pieces, or marketing initiatives you've led - Showcase your understanding of the legal industry and digital marketing trends ATS Keywords: Social Media Management, Content Creation, Marketing Campaigns, Legal Industry, Digital Marketing, SEO, Canva, Adobe Creative Suite, Hootsuite, Buffer, Sprout Social, Google Analytics, WordPress ASSUMPTION: The application process is designed to assess your skills, experience, and cultural fit for the role and company. Be prepared to discuss your marketing strategies, creative design work, and campaign execution in detail. 🛠️ Tools & Technologies - Canva - Adobe Creative Suite (optional) - Hootsuite, Buffer, or Sprout Social - Google Analytics - WordPress - Social media platforms (LinkedIn, Facebook, Instagram, TikTok, Twitter/X, Pinterest) ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Results-driven - Innovative - Collaborative - Customer-focused - Adaptable Work Style: - Autonomous and self-driven - Creative and strategic thinker - Strong communicator and team player - Detail-oriented and organized - Comfortable working in a remote environment Self-Assessment Questions: 1. How do you stay organized and manage multiple projects simultaneously? 2. Can you provide an example of a successful social media campaign you've led, and what made it successful? 3. How do you approach learning new tools and technologies to improve your work? 4. How do you ensure your content aligns with the brand voice and visual identity? 5. Can you describe a time when you had to adapt your marketing strategy due to changes in the market or industry trends? ASSUMPTION: Candidates who align with Rankings.io's values and work style will be more likely to succeed in this role and contribute to the company's growth. ⚠️ Potential Challenges - Managing multiple social media platforms and content creation tasks simultaneously - Staying up-to-date with industry trends and algorithm changes on various social media platforms - Collaborating effectively with remote team members and external vendors - Balancing short-term content needs with long-term marketing strategy - Maintaining a consistent brand voice and visual identity across all platforms ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Social Media Manager (Agency): This role may involve managing multiple client accounts, with a focus on delivering results and meeting client expectations. The work arrangement may be on-site or hybrid, with a more structured work environment. - Content Marketing Specialist (In-house): This role focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The work arrangement may be on-site or hybrid, with a stronger emphasis on content creation and less focus on social media management. - Digital Marketing Specialist (Hybrid): This role combines social media management, content creation, and SEO strategies to drive online traffic and engagement. The work arrangement may be on-site, hybrid, or remote, with a broader scope of digital marketing responsibilities. ASSUMPTION: Each role offers unique opportunities and challenges, depending on the industry, company size, and work arrangement. Candidates should consider their preferences and career goals when comparing similar roles. 📝 Sample Projects 1. Social Media Campaign for LawBear's New Service: Develop and execute a social media campaign to launch a new legal service, including creating engaging content, designing eye-catching graphics, and monitoring performance metrics. 2. Legal Industry Trends Analysis: Conduct research on emerging trends in the legal industry and create a report outlining potential opportunities and challenges for LawBear's marketing strategy. 3. Content Audit and Optimization: Perform a comprehensive audit of LawBear's existing content, identifying opportunities for optimization, repurposing, and updating to improve SEO and engagement. ASSUMPTION: These sample projects provide a glimpse into the types of tasks and initiatives a Social Marketing Manager might undertake, showcasing the role's focus on content creation, strategy, and optimization. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for LawBear? 2. Can you describe the team structure and how this role will collaborate with other departments? 3. What are the most significant challenges facing the legal industry, and how does LawBear plan to address them? 4. How does LawBear support the professional development and growth of its employees? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: Apply Now - Tailor your resume and cover letter to highlight your social media management, content creation, and marketing campaign experience - Prepare examples of your work, such as social media campaigns, content pieces, or marketing initiatives you've led - Be ready to discuss your marketing strategies, creative design work, and campaign execution in detail during the interview process - Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.