📌 Core Information
🔹 Job Title: Social Marketing Manager
🔹 Company: OLIVER Agency - APAC
🔹 Location: Jakarta, Indonesia (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving creator usage and adoption of YouTube Shorts through content innovation and experimentation
- Managing YouTube Indonesia's channel and executing go-to-market plans for shorts content
- Collaborating with internal and external partners to identify content ideas and drive Shorts adoption
- Building the YouTube Indonesia social brand with a focus on user audiences
- Analyzing successes, failures, learnings, and way forward on initiatives and experiments
ASSUMPTION: This role requires a strong understanding of short format video content, social platforms, and YouTube. The ideal candidate will have experience in content marketing and be passionate about AI and new technologies.
📋 Key Responsibilities
✅ Drive creator usage and adoption of YouTube Shorts through content innovation and experimentation
✅ Manage YouTube Indonesia's channel and execute go-to-market plans for shorts content
✅ Collaborate with internal and external partners to identify content ideas and drive Shorts adoption
✅ Build the YouTube Indonesia social brand with a focus on user audiences
✅ Analyze successes, failures, learnings, and way forward on initiatives and experiments
✅ Write social media briefs, analyze social media data, and work with cross-functional and regional teams
ASSUMPTION: This role involves a high level of execution, quick mobilization, and strategic thinking. The ideal candidate will be comfortable with data-backed decision making and making compelling presentations to stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-8 years of relevant experience in content marketing roles across agencies or client-side
Required Skills:
- Good Social Marketing experience
- Proficiency in project management and marketing execution across channels and markets
- Excellent written and verbal communication skills
- Strong strategic thinking and comfort with data-backed decision making
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools (beneficial)
Preferred Skills:
- Experience working with YouTube and YouTube Shorts
- Fluency in Indonesian (beneficial)
ASSUMPTION: Candidates should have a proven track record in content marketing and be comfortable working with data to tell a good story.
💰 Compensation & Benefits
Salary Range: IDR 30,000,000 - 45,000,000 per year (Based on industry standards for a mid-level marketing role in Jakarta)
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Flexible work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Jakarta. Benefits may vary and are subject to the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2004
Company Description:
- Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands
- Part of the Brandtech Group, OLIVER partners with over 300 clients in 48 countries and counting
- OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website: https://www.oliver.agency
ASSUMPTION: OLIVER is a global company with a strong focus on innovation and sustainability. They work with a wide range of clients and offer a unique model for designing, building, and running bespoke in-house agencies and marketing ecosystems.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Marketing, APAC
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Potential to grow within the marketing team or explore other opportunities within the Brandtech Group
- Chance to work on high-impact projects and gain exposure to global teams
- Opportunity to learn and develop skills in AI and new technologies
ASSUMPTION: This role offers a unique opportunity to work on cutting-edge AI technology and drive creativity and efficiency in marketing campaigns.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, diverse food scene, and bustling nightlife
- Jakarta has a tropical monsoon climate, with high temperatures and humidity throughout the year
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home
ASSUMPTION: This role offers a remote work arrangement, allowing for a flexible work-life balance and the opportunity to work from home.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site or virtual interview with hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Content marketing experience and expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills in AI and marketing tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of YouTube Shorts and social media marketing
- Demonstrate your passion for AI and new technologies in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Social Marketing, Content Marketing, YouTube Shorts, AI, Strategic Thinking, Marketing Execution, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content marketing experience, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- YouTube
- YouTube Shorts
- Social media platforms (Instagram, Twitter, Facebook)
- AI tools (beneficial)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in social media platforms, YouTube, and YouTube Shorts. Familiarity with AI tools and data analysis tools is beneficial.
👔 Cultural Fit Considerations
Company Values:
- Be ambitious to succeed
- Be imaginative to push the boundaries of what’s possible
- Be inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients, and creations
Work Style:
- Collaborative and cross-functional
- Data-driven and results-focused
- Innovative and forward-thinking
- Flexible and adaptable
Self-Assessment Questions:
- Do you align with OLIVER's values, particularly being ambitious, imaginative, and results-focused?
- Are you comfortable working in a remote and flexible work environment?
- Do you have strong communication and presentation skills, and are you comfortable working with global teams?
ASSUMPTION: OLIVER values ambition, imagination, and results-driven work. Candidates should be comfortable working in a remote and flexible work environment and have strong communication and presentation skills.
⚠️ Potential Challenges
- Managing multiple stakeholders and partners across different time zones
- Keeping up with the fast-paced nature of social media and AI technology
- Balancing the need for creativity and innovation with data-driven decision making
- Working in a remote and flexible work environment, which may require self-motivation and time management skills
ASSUMPTION: This role may present challenges in managing multiple stakeholders, keeping up with technology, and balancing creativity with data-driven decision making. However, these challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on YouTube Shorts and driving creator usage and adoption
- Similar roles may include Social Media Manager, Content Marketing Manager, or Marketing Manager, but this role requires a specific focus on short format video content and YouTube
- Career path comparison: This role offers the opportunity to grow within the marketing team or explore other opportunities within the Brandtech Group
ASSUMPTION: This role is unique in its focus on YouTube Shorts and driving creator usage and adoption. Similar roles may include Social Media Manager or Content Marketing Manager, but this role requires a specific focus on short format video content and YouTube.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new YouTube Shorts trend
- Identifying and inspiring content that Indonesian creators produce using Shorts
- Managing YouTube Indonesia's channel and communicating the brand voice using Shorts, Stories, and Community Management
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including content innovation, experimentation, and execution.
❓ Key Questions to Ask During Interview
- Can you describe the current state of YouTube Shorts in Indonesia and the company's plans for growth in this area?
- How does this role fit into the overall marketing strategy for YouTube in Indonesia?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support work-life balance for remote employees?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: These key questions will help candidates understand the role's priorities, the company's growth plans, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
