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Social Marketing Manager, IMDb India

Amazon
Full-time
On-site
Mumbai, Mahārāshtra, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Marketing Manager, IMDb India

πŸ”Ή Company: Amazon

πŸ”Ή Location: Mumbai, Maharashtra, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 19, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Growing IMDb's social footprint and building a strong, engaged community
  • Creating engaging content that reflects IMDb's brand values and serves entertainment needs
  • Collaborating with talent, influencers, and fan communities to reflect diverse perspectives
  • Defining and building IMDb's unique voice through social media content

ASSUMPTION: This role requires a strong understanding of entertainment trends, pop culture, and social media marketing strategies. It also demands excellent communication skills and the ability to work independently.

πŸ“‹ Key Responsibilities

βœ… Upholding IMDb's editorial voice and building its authority

βœ… Developing and executing customer engagement strategies on social media

βœ… Tracking trending conversations and finding unique ways for IMDb to participate in relevant entertainment moments

βœ… Developing a deep understanding of IMDb's features and data to deliver unique and ownable content formats for social

βœ… Maintaining regular cadence for channel output along with planned high-impact moments in collaboration with production houses, talent, influencers, and fan communities

ASSUMPTION: This role requires a strong understanding of social media marketing, content creation, and data analysis to deliver engaging content that resonates with IMDb's audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media marketing, community building, or a related role

Required Skills:

  • Proven experience in social media marketing and community building
  • Strong understanding of entertainment trends and pop culture
  • Excellent communication and collaboration skills
  • Proficient in data analysis and content creation
  • Fluency in English and Hindi

Preferred Skills:

  • Experience working with talent and influencers
  • Familiarity with IMDb and its content
  • Proficiency in using social media management tools

ASSUMPTION: Candidates should have a strong interest in entertainment and a proven track record in social media marketing and community building. Fluency in English and Hindi is essential for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Paid time off
  • On-site amenities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager role in Mumbai. Benefits may vary based on the company's policies and the candidate's eligibility.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees (Large)

Founded: 1994 (Amazon) and 1990 (IMDb)

Company Description:

  • Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
  • IMDb is a movie and TV database owned by Amazon, offering information on movies, TV shows, and celebrities
  • Amazon India is a significant market for the company, with a focus on expanding its services and customer base

Company Specialties:

  • E-commerce
  • Retail
  • Operations
  • Internet

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, established company with a strong focus on innovation, customer obsession, and operational excellence. IMDb is a significant part of Amazon's entertainment offerings, with a global audience and a strong presence in India.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: Reports directly to the IMDb India marketing team

Work Arrangement: On-site, with occasional remote work flexibility

Growth Opportunities:

  • Potential to grow within the IMDb India marketing team or explore opportunities within Amazon's broader organization
  • Chance to work on high-impact projects and collaborate with cross-functional teams
  • Opportunity to develop skills in entertainment marketing, content creation, and data analysis

ASSUMPTION: This role offers growth opportunities within the IMDb India marketing team and the broader Amazon organization. Candidates can expect to work on high-impact projects and develop their skills in entertainment marketing and data analysis.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

  • Mumbai is the capital city of Maharashtra and the financial capital of India
  • The city is known for its diverse culture, entertainment industry, and vibrant nightlife
  • Mumbai offers a mix of traditional and modern amenities, with a wide range of housing options, dining, and entertainment choices

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The office is located in a corporate environment in Mumbai, with easy access to public transportation and nearby amenities. The work schedule is typical for a corporate role in India, with some flexibility for remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interviews with the hiring manager and team members
  • Final round with senior leadership

Key Assessment Areas:

  • Understanding of entertainment trends and pop culture
  • Social media marketing skills and strategies
  • Communication and collaboration skills
  • Data analysis and content creation abilities

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your social media marketing campaigns and their outcomes
  • Research IMDb and Amazon to demonstrate your understanding of the company and its offerings

ATS Keywords: Social media marketing, community building, entertainment trends, pop culture, data analysis, content creation, IMDb, Amazon

ASSUMPTION: The application process for this role is typical for a corporate position at Amazon. Candidates should tailor their application materials to highlight their relevant experience and skills and prepare for interviews that focus on their understanding of entertainment trends, social media marketing, and data analysis.

πŸ› οΈ Tools & Technologies

  • Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
  • Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
  • Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)

ASSUMPTION: This role requires proficiency in social media management platforms, data analysis tools, and content creation tools. Candidates should have experience with these tools and be comfortable learning new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and dynamic environment
  • Collaborative and team-oriented culture
  • Focus on innovation and continuous improvement
  • Data-driven decision-making

Self-Assessment Questions:

  • How do you stay up-to-date with entertainment trends and pop culture?
  • Can you describe a time when you successfully built a community around a brand or product?
  • How do you approach data analysis to inform your social media marketing strategies?

ASSUMPTION: Amazon values a customer-centric, innovative, and collaborative work environment. Candidates should assess their fit with these values and be prepared to demonstrate their understanding of entertainment trends, community building, and data analysis in their interviews.

⚠️ Potential Challenges

  • Managing multiple social media channels and content creation deadlines
  • Keeping up with entertainment trends and pop culture in a fast-paced environment
  • Collaborating with various stakeholders, including talent, influencers, and fan communities
  • Working in a large, corporate environment with a diverse range of teams and priorities

ASSUMPTION: This role presents challenges in managing multiple social media channels, staying current with entertainment trends, and collaborating with various stakeholders. Candidates should be prepared to work in a fast-paced, dynamic environment and manage multiple priorities.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other social media marketing positions in its focus on entertainment trends, pop culture, and collaboration with talent and fan communities
  • As part of Amazon, this role offers opportunities for growth and exposure to a large, established company with a strong focus on innovation
  • Compared to other marketing roles, this position requires a strong understanding of entertainment trends and pop culture, as well as proficiency in data analysis and content creation

ASSUMPTION: This role is unique in its focus on entertainment trends and collaboration with talent and fan communities. While it shares similarities with other social media marketing positions, it offers growth opportunities and exposure to a large, innovative company like Amazon.

πŸ“ Sample Projects

  • Developing a social media campaign to promote an upcoming movie release, including collaborations with talent and influencers
  • Analyzing social media data to identify trends and inform content strategy for IMDb's social media channels
  • Creating engaging content for IMDb's social media channels, tailored to different regions and languages

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on content creation, data analysis, and collaboration with talent and fan communities.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader IMDb India marketing strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Amazon support the growth and development of its employees in this role?
  • What are the most rewarding aspects of working on the IMDb India marketing team?
  • How does this role collaborate with other teams within Amazon and IMDb?

ASSUMPTION: These interview questions help candidates understand the role's fit within the broader IMDb India marketing strategy, its priorities, and the opportunities for growth and collaboration within Amazon. Candidates should ask thoughtful questions to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in social media marketing, community building, and data analysis
  • Prepare examples of your social media marketing campaigns and their outcomes to demonstrate your abilities
  • Research IMDb and Amazon to show your understanding of the company and its offerings
  • Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.