📌 Core Information
🔹 Job Title: Social Marketing Manager Korea
🔹 Company: Spotify
🔹 Location: Seoul, South Korea
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Crafting strategic social marketing campaigns to connect Spotify with Korean audiences
- Developing and implementing social-first content strategies for artist releases and priority campaigns
- Collaborating with cross-functional teams and external partners to create engaging, culturally relevant content
- Building and maintaining a strong social media presence for Spotify in Korea
ASSUMPTION: This role requires a deep understanding of Korean culture, trends, and social media platforms to create effective marketing campaigns.
📋 Key Responsibilities
✅ Lead and implement a comprehensive social marketing strategy for artist releases and priority campaigns in Korea
✅ Develop content marketing initiatives, including always-on contents, social-native contents, and editorial partnership content promotions
✅ Lead always-on content marketing programs that engage audiences and encourage repeat visits to Spotify on and off platform
✅ Work closely with cross-functional Spotify teams locally and across the globe, as well as external partners (creative, media, and social agencies)
✅ Establish Spotify as the top-tier destination for music fans and audio listeners in Korea
ASSUMPTION: This role involves a high degree of collaboration, both internally and externally, to create successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 7+ years working experience in content marketing (including social media) across strategy and creative in Korea, with experience working for brands, especially in music or entertainment industry in the local Korea market
Required Skills:
- Expertise in planning and crafting strategies for social media and content marketing campaigns with a social-native and social-first mentality
- Native Korean and fluent English
- Strong analytical skills and experience working with ad-tech tools
- Expertise in establishing relationships with internal and external collaborators
- Self-learning, adaptability, and attention to detail
Preferred Skills:
- Broader marketing experience across all marketing & media channels, including influencers
- Experience working with data and using it to set goals
ASSUMPTION: While a degree is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Seoul, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. This range takes into account the candidate's experience, skills, and the company's size and success.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and paid holidays
- Employee stock options
- Free Spotify Premium subscription
Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday) and two office days per week. Flexible work-from-home options available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final offer.
📌 Applicant Insights
🔍 Company Context
Industry: Spotify is a leading global audio streaming service with a strong focus on music and podcasts. The company operates in a competitive market, with a mission to unlock the potential of human creativity by giving artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
Company Size: Spotify has 5,001-10,000 employees, providing a large, diverse work environment with ample opportunities for collaboration and growth.
Founded: Spotify was founded in 2006 in Stockholm, Sweden, and has since expanded to multiple locations worldwide, including Seoul, South Korea.
Company Description:
- Spotify offers a vast library of over 70 million tracks, allowing users to discover, manage, and share music for free or upgrade to Spotify Premium for exclusive features
- The company is committed to driving revenue to the music business and supporting artists by providing them with the opportunity to live off their art
- Spotify has 365 million users, including 165 million subscribers, across 178 markets worldwide
Company Specialties:
- Music streaming
- Podcasts
- Audio content
- Artist support and development
Company Website: http://www.lifeatspotify.com
ASSUMPTION: Spotify's success in the global audio streaming market has created a dynamic and innovative work environment that values creativity and collaboration.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in content marketing and social media strategy.
Reporting Structure: The Social Marketing Manager Korea will report directly to the Head of Marketing, Korea, and work closely with cross-functional teams and external partners.
Work Arrangement: This is a hybrid role, with two office days per week and flexible work-from-home options available.
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and the company's growth
- Opportunities to collaborate with global teams and gain international experience
- Possibility to transition into a leadership role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Spotify's success in the Korean market.
🌍 Location & Work Environment
Office Type: Spotify's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Regeringsgatan 19, Stockholm, Stockholm County, SE
Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and cutting-edge technology
- Seoul is a major global hub for music and entertainment, making it an ideal location for this role
Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday - Friday) with two office days per week and flexible work-from-home options available.
ASSUMPTION: The dynamic and fast-paced nature of the music and entertainment industry in Seoul creates an exciting and challenging work environment for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing, Korea
Key Assessment Areas:
- Cultural awareness and understanding of the Korean market
- Strategic thinking and campaign development skills
- Collaboration and communication abilities
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Korean culture and trends in your application materials
- Prepare examples of successful social media campaigns you've led or contributed to in the past
- Be ready to discuss your thoughts on current trends in the Korean music and entertainment industry
ATS Keywords: Social Media, Content Marketing, Digital Marketing, Cultural Awareness, Brand Strategy, Collaboration, Trend Analysis, Analytical Skills, Creativity, Project Management, Communication, Relationship Building, Self-Learning, Attention to Detail, Data Interpretation, Bilingual
ASSUMPTION: Spotify's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, Naver, and KakaoTalk)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, or similar)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's established workflows.
👔 Cultural Fit Considerations
Company Values:
- Passion for music and audio content
- Innovation and creativity
- Collaboration and teamwork
- Integrity and respect
- Accountability and results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the Korean music and entertainment industry?
- Can you provide an example of a successful social media campaign you've led or contributed to in the past, and how you measured its success?
- How do you approach working with cross-functional teams and external partners to create engaging content?
ASSUMPTION: Spotify values candidates who are passionate about music, innovative, collaborative, and results-driven, with a strong understanding of Korean culture and trends.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing nature of the music and entertainment industry in Korea
- Balancing the demands of multiple stakeholders, including internal teams, external partners, and artists
- Managing a hybrid work arrangement and maintaining productivity and collaboration in a remote setting
- Adapting to the unique cultural nuances and preferences of the Korean market
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of Korean culture and trends.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on social media and content marketing for the Korean market
- This role requires a high degree of cultural awareness and understanding of the local market, as well as strong language skills in Korean and English
- Career progression in this role may involve expanding into a leadership or management position within the marketing department
ASSUMPTION: This role is unique in its focus on the Korean market and requires a specific set of skills and experiences to be successful.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new artist or podcast in the Korean market
- Creating a series of engaging, culturally relevant content pieces to promote an existing artist or playlist
- Collaborating with external partners to create a unique, innovative marketing activation that drives buzz and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Social Marketing Manager Korea may undertake to create successful marketing campaigns.
❓ Key Questions to Ask During Interview
- How does Spotify support the growth and development of its employees in this role?
- Can you describe the team structure and dynamics within the marketing department in Korea?
- How does Spotify approach working with external partners, such as creative and media agencies?
- What are the most significant challenges facing the music and entertainment industry in Korea, and how does Spotify plan to address them?
- How does Spotify measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and performance expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've led or contributed to in the past
- Be ready to discuss your thoughts on current trends in the Korean music and entertainment industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
