📌 Core Information
🔹 Job Title: Social Marketing Specialist
🔹 Company: PropertyGuru Group
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy for PropertyGuru's Singapore business
- Creating and managing content for various social media platforms
- Engaging with the community and monitoring social media performance
- Collaborating with cross-functional teams and external partners
ASSUMPTION: This role requires a high level of creativity, independence, and strong communication skills to manage multiple priorities in a fast-paced environment.
📋 Key Responsibilities
✅ Own and drive PropertyGuru's social media strategy and execution across all platforms
✅ Develop and manage a robust editorial calendar balancing content pillars, key moments, campaigns, and cultural trends
✅ Plan, produce, publish, and monitor always-on content including copywriting, creative direction, briefing, approvals, scheduling, and reporting
✅ Lead community engagement with agility and authenticity, monitor sentiment, reply to comments and DMs, and maintain a strong connection with audiences
✅ Use insights and analytics to optimize performance and own social media KPIs including reach, engagement, follower growth, sentiment, and share of voice
✅ Build and maintain social playbooks, tone-of-voice guidelines, and channel strategies that evolve with the platforms
✅ Lead social strategy for campaigns and product launches including paid support in collaboration with brand, performance marketing, and creative teams
✅ Source, brief, and manage content creators and influencers, building and nurturing long-term partnerships with them to drive brand affinity and engagement
✅ Stay obsessively on top of platform trends, algorithm updates, meme culture, internet moments, and content best practices
✅ Be a strong advocate for social within the business, report performance, educate teams, and contribute to creative ideation
ASSUMPTION: The role involves a high level of ownership and requires a proactive, entrepreneurial mindset to pitch new ideas and drive innovation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5 to 7 years of experience in social media or content marketing, ideally in a high-growth B2C or tech company
Required Skills:
- Proven experience building and managing a social presence for a regional or global brand with a strong portfolio of content and campaigns
- Deep platform expertise across Meta, TikTok, LinkedIn, X, and YouTube
- Strong copywriting, editing, and storytelling skills across short-form and visual-first formats
- Skilled in creative briefing and collaboration with designers, editors, and video teams
- Experience working with creators and influencers from briefing and onboarding to campaign execution and relationship management
- Familiarity with analytics tools (Meta Insights, Emplifi, Brandwatch, GA) and a data-informed approach to content strategy
- Independent, organized, and comfortable managing multiple priorities in a fast-paced environment
- Excellent communication skills and stakeholder management abilities
- Passion for digital culture, social trends, and creative experimentation
Preferred Skills:
- Experience in an agency or managing agency partners
- Hands-on visual content creation skills (e.g., Canva, CapCut, Adobe Suite)
- A strong personal online presence or creative side project that shows your tone and style
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Singapore)
Benefits:
- Hybrid flexible working that focuses on outcomes over hours
- Holistic rewards package covering financial, physical, and mental health
- Multi-directional career development across all levels
- Inclusive benefits like equal paternity leave, supporting all employees in work-life balance
Working Hours: 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PropertyGuru is a leading PropTech company in Southeast Asia, focusing on real estate marketplaces, mortgage services, and home services.
Company Size: PropertyGuru Group has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: PropertyGuru was founded in 2007 and has since grown into a high-growth PropTech company with a robust portfolio of services across its markets in Singapore, Malaysia, Thailand, and Vietnam.
Company Description:
- PropertyGuru is the preferred destination for over 31 million property seekers to connect with over 50,000 agents monthly to find their dream home
- The company empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions
- PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia, offering leading property marketplaces, mortgage services, home services, and enterprise solutions
Company Specialties:
- Real Estate Portal
- Asia Property Expert
- Property Portal
- Technology
- digital
- Proptech
- Internet
- Singapore
- Malaysia
- Thailand
- PropertyGuru.com.sg
- PropertyGuru.com.my
- DDproperty.com
- Southeast Asia
- Asia Property Awards
- Singapore Property Awards
- Malaysia Property Awards
- Indonesia Property Awards
- and Thailand Property Awards
Company Website: PropertyGuru Group
ASSUMPTION: PropertyGuru's extensive market presence and diverse range of services provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in social media marketing.
Reporting Structure: The Social Marketing Specialist will report directly to the Head of Marketing or a similar role within the organization.
Work Arrangement: This role operates on a hybrid work arrangement, with employees working on-site and remotely as needed.
Growth Opportunities:
- As PropertyGuru continues to expand its services and market presence, there are ample opportunities for career growth and advancement within the company
- The role's high level of ownership and strategic importance provide a strong platform for professional development
- PropertyGuru's commitment to multi-directional career development allows employees to explore different paths and gain new skills
ASSUMPTION: The Social Marketing Specialist role offers a unique opportunity to make a significant impact on PropertyGuru's social media presence and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: PropertyGuru's Singapore office is located in the Paya Lebar Quarter, offering a modern and collaborative work environment.
Office Location(s): Paya Lebar Quarter, 1 Paya Lebar Link, #12-01/04, Singapore, 408533, SG
Geographic Context:
- Singapore is a global hub for technology, finance, and business, providing ample opportunities for networking and professional growth
- The city-state's multicultural landscape fosters a diverse and inclusive work environment
- Singapore's strategic location in Southeast Asia enables PropertyGuru to serve a vast and growing market
Work Schedule: Employees work 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: PropertyGuru's Singapore office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Candidates' understanding of PropertyGuru's business and market position
- Candidates' social media strategy and content creation skills
- Candidates' ability to work independently and manage multiple priorities
- Candidates' communication and collaboration skills
- Candidates' cultural fit with PropertyGuru's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of PropertyGuru's business and market position in your application materials
- Demonstrate your creativity and strategic thinking through your portfolio or examples of your work
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and PropertyGuru's mission
ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Analytics, Copywriting, Collaboration, Trendspotting, Campaign Development, Influencer Management, Creative Briefing, Data-Informed Strategy, Stakeholder Management, Digital Culture, Social Trends, Visual Content Creation, Communication Skills
ASSUMPTION: PropertyGuru's recruitment process is designed to assess candidates' skills, experience, and cultural fit with the organization.
🛠️ Tools & Technologies
- Meta Insights
- Emplifi
- Brandwatch
- Google Analytics
- Canva
- CapCut
- Adobe Suite
- Social media platforms (Meta, TikTok, LinkedIn, X, YouTube)
ASSUMPTION: PropertyGuru uses industry-standard tools and technologies to support its social media marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- PropertyGuru values independent, proactive, and entrepreneurial team members
- The company fosters a dynamic and fast-paced work environment, with a strong focus on outcomes over hours
- PropertyGuru encourages collaboration, creativity, and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple priorities and working independently?
- Do you have a strong understanding of digital culture, social trends, and creative experimentation?
- Are you an effective communicator and collaborator, able to work with diverse teams and stakeholders?
ASSUMPTION: PropertyGuru's values and work style require candidates to be proactive, independent, and adaptable, with a strong focus on customer-centric innovation and collaboration.
⚠️ Potential Challenges
- The role requires a high level of ownership and strategic thinking, which can be challenging for candidates without sufficient experience or expertise
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role involves managing multiple priorities and working with diverse teams, which can be challenging for candidates who struggle with time management or communication
- The competitive nature of the real estate market and PropertyGuru's ambitious growth targets may present challenges in meeting performance expectations
ASSUMPTION: While PropertyGuru offers a unique and exciting work environment, candidates should be aware of the potential challenges and ensure they are well-suited to the role's demands.
📈 Similar Roles Comparison
- Compared to other social media marketing roles, this position offers a high level of ownership and strategic importance, with a strong focus on innovation and creativity
- PropertyGuru's extensive market presence and diverse range of services provide unique opportunities for career growth and development
- Compared to other PropTech companies, PropertyGuru's size and market position offer a more stable and established work environment, with ample opportunities for professional development
ASSUMPTION: Candidates should consider the unique aspects of this role and PropertyGuru's business when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new PropertyGuru service or product
- Creating and managing a content series that highlights PropertyGuru's unique value proposition and differentiates it from competitors
- Engaging with the community to gather feedback and insights, and using that information to inform content strategy and product development
ASSUMPTION: The Social Marketing Specialist role offers a wide range of projects and initiatives, with a strong focus on innovation, creativity, and strategic thinking.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PropertyGuru support the professional development and growth of its social media marketing team members?
- What are the most challenging aspects of managing social media for a high-growth PropTech company like PropertyGuru?
- How does PropertyGuru measure the success of its social media campaigns and initiatives?
- What opportunities are there for collaboration and integration with other marketing channels and teams at PropertyGuru?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and PropertyGuru's business objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work that demonstrate your creativity, strategic thinking, and social media marketing expertise
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and PropertyGuru's mission
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any outstanding questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
