Social Media Account Strategist

📌 Core Information

🔹 Job Title: Social Media Account Strategist

🔹 Company: Infinite Views LLC

🔹 Location: Salt Lake City, Utah (Hybrid)

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Preferred candidates located in Utah, Colorado, Arizona, Florida, Georgia

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive social media strategies
• Collaborating with clients to understand their business goals and target audience
• Conducting research and analysis to identify industry trends and content opportunities
• Creating engaging content and managing social media accounts for multiple clients
• Monitoring social media metrics and providing regular reports and recommendations

ASSUMPTION: This role requires a strong understanding of social media platforms and proven experience in developing successful strategies. The ideal candidate will have a Bachelor's degree in marketing or a related field and 1-2 years of experience in social media marketing, preferably in the real estate industry or a related field.

📋 Key Responsibilities

✅ Collaborate with clients to understand their business goals, target audience, and competitive landscape, and develop social media strategies that align with their objectives.

✅ Conduct in-depth research and analysis to identify industry trends, audience preferences, and content opportunities, and incorporate insights into strategy development.

✅ Create detailed social media plans outlining content themes, posting schedules, engagement strategies, and key performance indicators (KPIs) to track success.

✅ Develop compelling content ideas, including copywriting, and campaigns for various social media platforms, including Facebook, Instagram, Youtube, LinkedIn, and TikTok, that resonate with target audiences and drive engagement.

✅ Manage social media accounts for multiple clients, including content creation, posting, community management, and performance tracking.

✅ Monitor social media metrics and analytics to evaluate the effectiveness of strategies and campaigns, and provide regular reports and recommendations for optimization.

✅ Stay up-to-date on emerging trends, best practices, and platform updates in social media marketing, and incorporate them into strategy development and execution.

✅ Collaborate with internal teams, including creative, marketing, and account management, to ensure that social media initiatives are aligned with overall marketing efforts and client objectives.

✅ Provide guidance and support to clients on social media best practices, content optimization, and community engagement.

ASSUMPTION: This role requires strong communication and interpersonal skills, as well as the ability to build rapport with clients and collaborate with cross-functional teams. The ideal candidate will also have an analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions to optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related field.

Experience: 1-2 years working in social media marketing, preferably in the real estate industry or a related field.

Required Skills:

• Strong understanding of social media platforms, algorithms, and best practices
• Demonstrated track record of developing and implementing successful social media strategies
• Excellent communication and interpersonal skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Creative thinker with a passion for storytelling and content creation
• Proficiency in social media management tools and analytics platforms

Preferred Skills:

• Experience working with real estate clients
• Fluency in additional languages (Spanish, French, etc.)

ASSUMPTION: While not explicitly stated, experience working with real estate clients and fluency in additional languages may be beneficial for this role, given the company's focus on real estate marketing and the diverse locations preferred for candidates.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for a Marketing Coordinator/Specialist role with 1-2 years of experience in the real estate industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site in Salt Lake City, Utah, and the rest remote)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Coordinator/Specialist role with 1-2 years of experience in the real estate industry. The benefits listed are common for companies of this size in the marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically Real Estate Marketing

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2021 (Relatively new company)

Company Description:

• Infinite Views combines top-tier creative content with proven digital strategies
• Provides all-in-one growth solutions for businesses across all industries
• Expert team delivers tailored marketing strategies that drive results

Company Specialties:

• Marketing
• Real Estate Marketing
• Commercial Production
• Social Media Marketing
• Matterport
• Drone
• Drone Videographer
• 3D Virtual Tour
• Creative Solutions
• SEO
• Web Design
• Media Company
• Video Production Service
• Consultation Services

Company Website: infiniteviews.com

ASSUMPTION: Infinite Views is a small to medium-sized company specializing in marketing services, with a focus on real estate marketing. They are relatively new, having been founded in 2021, and offer a wide range of services, including marketing, commercial production, social media marketing, and creative solutions.

📊 Role Analysis

Career Level: Entry-level to Mid-level (Based on experience requirements)

Reporting Structure: This role will report directly to the Marketing Manager or a similar position

Work Arrangement: Hybrid (2-3 days on-site in Salt Lake City, Utah, and the rest remote)

Growth Opportunities:

• Advancement to a Senior Marketing role or similar position
• Expanding expertise in real estate marketing and related fields
• Potential to take on more responsibilities and manage a team in the future

ASSUMPTION: This role offers growth opportunities for the right candidate, including advancement to a Senior Marketing role or similar position, expanding expertise in real estate marketing and related fields, and potential to take on more responsibilities and manage a team in the future.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of on-site and remote work)

Office Location(s): Salt Lake City, Utah

Geographic Context:

• Salt Lake City, Utah is a mid-sized city with a population of around 190,000
• Known for its outdoor recreation, cultural attractions, and vibrant food scene
• Offers a relatively low cost of living compared to other major metropolitan areas in the United States

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site and the rest remote)

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager or a similar position to discuss the role and candidate's qualifications in more detail
• Final interview with the company's founder or another senior leader to discuss the role and company culture

Key Assessment Areas:

• Understanding of social media platforms and best practices
• Ability to develop and implement successful social media strategies
• Communication and interpersonal skills
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media strategy development and implementation experience
• Demonstrate your understanding of the real estate industry and how your skills and experience make you a strong fit for this role

ATS Keywords: Social Media Strategy, Content Creation, Client Collaboration, Data Analysis, Trend Research, Community Management, Performance Tracking, Creative Thinking, Communication Skills, Interpersonal Skills, Brand Awareness, Visual Aesthetics, Social Media Platforms, Analytical Mindset, Storytelling, Social Media Management Tools

ASSUMPTION: The interview process will focus on assessing the candidate's understanding of social media platforms and best practices, as well as their ability to develop and implement successful social media strategies. The ideal candidate will also demonstrate strong communication and interpersonal skills, an analytical mindset, and a strong cultural fit with the company.

🛠️ Tools & Technologies

• Hootsuite, Sprout Social, or Buffer (Social media management tools)
• Google Analytics (Web analytics tool)
• Canva, Adobe Creative Suite, or similar (Graphic design tools)
• Facebook Insights, Instagram Insights, LinkedIn Analytics, etc. (Social media analytics tools)

ASSUMPTION: The ideal candidate will have experience with social media management tools, web analytics tools, graphic design tools, and social media analytics tools. Familiarity with the specific tools used by Infinite Views is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Accountability
• Collaboration

Work Style:

• Creative and innovative
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Infinite Views' core values of integrity, excellence, accountability, and collaboration?
• Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
• Do you thrive in a creative and innovative work environment, where you are encouraged to think outside the box and take initiative?

ASSUMPTION: Infinite Views values integrity, excellence, accountability, and collaboration, and seeks candidates who align with these values. The ideal candidate will be comfortable working in a hybrid environment and thrive in a creative and innovative work environment where they are encouraged to take initiative.

⚠️ Potential Challenges

• Managing multiple client accounts and ensuring consistent high-quality content and engagement
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for creativity and innovation with the need for data-driven decision-making and optimization
• Adapting to the unique needs and goals of each client, while maintaining a consistent brand voice and aesthetic

ASSUMPTION: The ideal candidate will be able to manage multiple client accounts effectively, stay up-to-date with the latest social media trends and best practices, balance creativity and data-driven decision-making, and adapt to the unique needs and goals of each client while maintaining a consistent brand voice and aesthetic.

📈 Similar Roles Comparison

• This role is similar to a Social Media Coordinator or Specialist role in a marketing agency or in-house marketing department
• However, this role has a stronger focus on strategy development and client collaboration, as well as a broader range of services offered by the company
• Career progression may include advancement to a Senior Marketing role or similar position, with potential to take on more responsibilities and manage a team in the future

ASSUMPTION: This role is similar to a Social Media Coordinator or Specialist role, but with a stronger focus on strategy development and client collaboration, as well as a broader range of services offered by the company. Career progression may include advancement to a Senior Marketing role or similar position, with potential to take on more responsibilities and manage a team in the future.

📝 Sample Projects

• Developing a comprehensive social media strategy for a real estate client looking to expand their online presence and increase brand awareness
• Creating engaging content and managing social media accounts for a commercial real estate client looking to showcase their properties and attract potential tenants
• Analyzing social media metrics and providing data-driven recommendations for optimization to a residential real estate client looking to improve their lead generation and conversion rates

ASSUMPTION: These sample projects demonstrate the range of services offered by Infinite Views and the types of projects the Social Media Account Strategist may be responsible for. The ideal candidate will have experience with similar projects and be able to provide specific examples of their social media strategy development and implementation experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical social media strategy development process for a real estate client?
• How do you approach managing multiple client accounts and ensuring consistent high-quality content and engagement?
• What tools and technologies do you use to monitor social media metrics and analytics, and how do you use this data to inform your strategy development and optimization?
• How do you balance the need for creativity and innovation with the need for data-driven decision-making and optimization?
• Can you describe the company culture and work environment at Infinite Views, and how this role fits into the overall marketing strategy and objectives?

ASSUMPTION: These key questions will help the candidate understand the role and company better, as well as demonstrate their understanding of the social media strategy development process, data-driven decision-making, and the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media strategy development and implementation experience
• Prepare a portfolio or examples of your social media strategy development and implementation experience, as well as any relevant analytics or data-driven decision-making
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.