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Social Media & Advertising Manager

Jack Link's Protein Snacks
Full-time
On-site
Centerville, Tennessee, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media & Advertising Manager

πŸ”Ή Company: Jack Link's Protein Snacks

πŸ”Ή Location: Centerville, Tennessee, United States

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and managing social content calendars for multiple brands
  • Collaborating with creative teams to produce engaging content
  • Engaging with audiences and managing influencer programs
  • Providing insights on social media trends and channel capabilities

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and project management skills.

πŸ“‹ Key Responsibilities

βœ… Develop and manage an ongoing social content calendar for all relevant social media channels

βœ… Collaborate with internal and external creative teams to create and curate high-quality, relevant social content

βœ… Maintain a deep understanding of each brand’s identity and target positioning with core audiences

βœ… Engage with audiences on owned social channels and build relationships by regularly engaging with like-minded brands and influencer feeds

βœ… Maintain an excellent response time by responding to all customer complaints and questions across all social channels through in-house social community management tool

βœ… Support influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performance

βœ… Collaborate with external agencies to ensure best in class monthly and quarterly reporting

βœ… Lead post-specific reporting highlighting wins and providing recommendations on potential optimizations

βœ… Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.

ASSUMPTION: This role requires a proactive approach to staying updated with the latest social media trends and tools.

🎯 Required Qualifications

Education: Marketing/Journalism degree or equivalent experience

Experience: 2+ years of executing social media initiatives with demonstrated success

Required Skills:

  • Strong knowledge of social content best practices and content specifications in Facebook, Instagram, Google, Amazon, X, TikTok, Pinterest and LinkedIn
  • Experience using social media tools such as Sprout Social or similar platforms
  • Strong interpersonal and communication skills
  • Ability to create and edit original brand, product and lifestyle content using photography or video
  • Self-starter, motivated, resourceful, and can take a project from start to completion

Preferred Skills:

  • CPG experience in food manufacturing
  • Past agency experience

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing or a related field is strongly preferred for this role.

πŸ’° Compensation & Benefits

Salary Range: $60,000 to $82,500 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience.

Benefits:

  • Medical, Dental, and Vision benefits
  • Life and Disability Insurance
  • 401k Participation
  • Paid Holidays
  • Paid Time Off

Working Hours: 40 hours per week, Monday through Friday, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the factors mentioned.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Jack Link's Protein Snacks operates in the Manufacturing industry, specifically focusing on protein snacks. The company is a global leader in its category and has a strong brand presence.

Company Size: Jack Link's Protein Snacks has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: The company was founded in 1985 and has since grown into a global leader in its industry.

Company Description:

  • Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide
  • The company is family-owned and operated with headquarters in Minong, Wisconsin, and a large corporate hub in Downtown Minneapolis, Minnesota
  • Jack Link's Protein Snacks is committed to delivering awesome products and feeding the journey of those who move things forward

Company Specialties:

  • Protein Snacks
  • Meat Snacks
  • Food Safety and Quality
  • Operations
  • Safety

Company Website: http://www.jacklinks.com

ASSUMPTION: Jack Link's Protein Snacks is a well-established company with a strong brand and a commitment to quality and innovation.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of experience in social media management and marketing.

Reporting Structure: The Social Media & Advertising Manager will report directly to the Ecommerce and Digital Strategy Team.

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. Occasional overtime or weekend work may be required.

Growth Opportunities:

  • Advancement within the marketing department or other areas of the business
  • Expanding skills and knowledge in digital marketing and social media management
  • Potential to work on high-profile campaigns and projects

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Jack Link's Protein Snacks operates a plant/office setting with varying degrees of temperatures and noise levels. Exposure to manufacturing equipment movement and wet/slippery floors may occur.

Office Location(s): 453 Hwy 50, Centerville, TN 37033, United States

Geographic Context:

  • Centerville, Tennessee, is a small city with a population of approximately 2,500 people
  • The area offers a low cost of living and a tight-knit community
  • The city is located in a rural area with easy access to outdoor recreational activities

Work Schedule: The standard workweek is Monday through Friday, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: The work environment at Jack Link's Protein Snacks is dynamic and fast-paced, requiring adaptability and strong communication skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with key stakeholders

Key Assessment Areas:

  • Social media and content creation skills
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of Jack Link's Protein Snacks' brand and products
  • Showcase your creativity and innovation in your application materials

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Brand Stewardship, Community Engagement, Influencer Marketing, Reporting, Collaboration, Creative Strategy, Customer Service, Photography, Video Editing, Social Media Tools, Trend Analysis, Communication, Project Management

ASSUMPTION: The application process for this role is competitive, and applicants should tailor their materials to demonstrate their unique qualifications and fit for the position.

πŸ› οΈ Tools & Technologies

  • Sprout Social or similar social media management platforms
  • Photography and video editing software (e.g., Adobe Creative Suite, Canva)
  • Microsoft Office Suite or similar productivity tools
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Jack Link's Protein Snacks values creativity and continuous improvement
  • Quality: The company is committed to delivering high-quality products and exceptional customer service
  • Integrity: Jack Link's Protein Snacks operates with honesty and ethical business practices

Work Style:

  • Collaborative: The company fosters a team-oriented work environment
  • Dynamic: Jack Link's Protein Snacks operates in a fast-paced and ever-changing industry
  • Results-driven: The company values employees who take initiative and deliver results

Self-Assessment Questions:

  • Do you have a strong understanding of Jack Link's Protein Snacks' brand and products?
  • Are you comfortable working in a fast-paced and dynamic environment?
  • Do you have strong communication and interpersonal skills, with the ability to collaborate effectively with various stakeholders?

ASSUMPTION: Applicants should assess their fit with Jack Link's Protein Snacks' company culture and values before submitting their application.

⚠️ Potential Challenges

  • Managing multiple social media channels and content calendars simultaneously
  • Keeping up with the rapidly evolving social media landscape and trends
  • Balancing the needs of multiple brands and stakeholders
  • Occasional overtime or weekend work as needed

ASSUMPTION: The Social Media & Advertising Manager role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • Compared to other social media management roles, this position requires a strong understanding of multiple brands and their unique identities
  • In the protein snack industry, Jack Link's Protein Snacks is a well-established and respected brand, offering opportunities for growth and development
  • Career paths in social media management can vary, with opportunities for advancement in marketing, digital strategy, or other related fields

ASSUMPTION: Applicants should research the specific requirements and expectations of this role compared to similar positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a social media campaign for a new product launch
  • Managing influencer partnerships and tracking their performance
  • Creating and editing original content for multiple social media channels

ASSUMPTION: The specific projects and responsibilities for this role may vary based on the company's current initiatives and priorities.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the overall marketing and digital strategy for the company?
  • What are the most challenging aspects of this role, and how have previous incumbents approached them?
  • What opportunities are there for professional growth and development within the company?
  • How does the company support work-life balance for its employees?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company, and the work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your previous social media campaigns and content
  • Research Jack Link's Protein Snacks' brand and products to demonstrate your understanding and enthusiasm for the company
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.