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Social Media & Advertising Manager

Jack Link's Protein Snacks
Full-time
On-site
Centerville, Tennessee, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media & Advertising Manager

πŸ”Ή Company: Jack Link's Protein Snacks

πŸ”Ή Location: Centerville, Tennessee

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (not remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and managing social media content calendars
  • Collaborating with creative teams to create engaging content
  • Engaging with audiences and building brand relationships
  • Monitoring and responding to customer inquiries and complaints
  • Supporting influencer programs and providing content feedback
  • Analyzing and reporting on social media performance
  • Staying informed about social media trends and channel capabilities

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work collaboratively with various teams. It also demands a deep understanding of social media platforms and trends.

πŸ“‹ Key Responsibilities

βœ… Develop and manage an ongoing social content calendar for all relevant social media channels

βœ… Collaborate with internal and external creative teams to create and curate high-quality, relevant social content

βœ… Maintain a deep understanding of each brand's identity and target positioning with core audiences, ensuring brand voice and personality come through in all social posts and conversations

βœ… Engage with audiences on owned social channels and build relationships by regularly engaging with like-minded brands and influencer feeds

βœ… Maintain an excellent response time by responding to all customer complaints and questions across all social channels through an in-house social community management tool

βœ… Support influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performance

βœ… Collaborate with external agencies to ensure best in class monthly and quarterly reporting

βœ… Lead post-specific reporting, highlighting wins and providing recommendations on potential optimizations

βœ… Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. It also demands strong analytical skills to effectively track and report on social media performance.

🎯 Required Qualifications

Education: Marketing/Journalism degree or equivalent

Experience: 2+ years of executing social media initiatives with demonstrated success

Required Skills:

  • Self-starter, motivated, resourceful, and can take a project from start to completion
  • Ability to create and edit original brand, product, and lifestyle content using photography or video
  • Strong knowledge of social content best practices and content specifications in Facebook, Instagram, Google, Amazon, X, TikTok, Pinterest, and LinkedIn
  • Experience using social media tools such as Sprout Social or similar platforms
  • Strong interpersonal and communication skills

Preferred Skills:

  • Past agency experience

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as the ability to create and edit engaging content. Previous agency experience is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: $60,000 to $82,500 annually. Actual salaries will vary based on several factors, including external market data, internal equity, location, and candidate skill set and experience.

Benefits:

  • Medical, dental, and vision benefits
  • Life and disability insurance
  • 401k participation
  • Paid holidays
  • Paid time off

Working Hours: Full-time, typically 40 hours per week. May require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the factors listed.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. The company operates in the manufacturing industry, with a focus on producing high-quality, great-tasting protein snacks.

Company Size: Jack Link's Protein Snacks is a mid-sized company with approximately 1,000-5,000 employees across 11 countries. This size allows for a more collaborative work environment and opportunities for growth and advancement.

Founded: Jack Link's Protein Snacks was founded by the Link family in 1939 and remains family-owned and operated to this day. The company has a rich history and a strong commitment to quality and innovation.

Company Description:

  • Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide.
  • The company is family-owned and operated with headquarters in Minong, Wisconsin, and a large corporate hub in Downtown Minneapolis, Minnesota.
  • Jack Link's Protein Snacks is committed to delivering awesome products and feeding the journey of those who move things forward.

Company Specialties:

  • Food Safety and Quality
  • Safety
  • Operations
  • Protein Snacks and Meat Snacks

Company Website: http://www.jacklinks.com

ASSUMPTION: Jack Link's Protein Snacks is a well-established company with a strong commitment to quality and innovation. The company's size and industry provide opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in social media management. It offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Social Media & Advertising Manager will report directly to the Ecommerce and Digital Strategy Team and collaborate with various internal and external teams, including creative, marketing, and sales.

Work Arrangement: This is an on-site, full-time position. The role may require occasional overtime or weekend work to meet project deadlines.

Growth Opportunities:

  • Advancement within the marketing department, such as a Senior Social Media Manager or Marketing Manager role
  • Expansion into other areas of the business, such as brand management or product development
  • Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the company. With hard work and strong performance, candidates can expect to grow and advance in their careers.

🌍 Location & Work Environment

Office Type: Jack Link's Protein Snacks has a plant/office setting with varying degrees of temperatures and noise levels. Exposure to manufacturing equipment movement and wet/slippery floors may occur.

Office Location(s): 453 Hwy 50, Centerville, Tennessee, United States

Geographic Context:

  • Centerville, Tennessee, is a small city with a population of approximately 10,000 people.
  • The area offers a low cost of living, affordable housing, and a tight-knit community.
  • Centerville is located about an hour southwest of Nashville, Tennessee, providing easy access to urban amenities and attractions.

Work Schedule: The work schedule is typically Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The work environment at Jack Link's Protein Snacks is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The company's location in Centerville, Tennessee, offers a unique blend of small-town charm and big-city access.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with senior leadership
  • Background check and reference check
  • Job offer

Key Assessment Areas:

  • Creativity and innovation in social media content and campaigns
  • Strong communication and interpersonal skills
  • Analytical skills and ability to track and report on social media performance
  • Understanding of Jack Link's Protein Snacks brand and products

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant social media experience and skills
  • Include examples of your past social media campaigns and their results
  • Prepare questions to ask the interviewer about the company's social media strategy and goals
  • Follow up with the interviewer within 24 hours of the interview to express your interest in the role

ATS Keywords: Social Media Management, Content Creation, Brand Stewardship, Customer Engagement, Influencer Programs, Reporting, Social Media Trends, Photography, Video Editing, Communication Skills, Collaboration, Creative Formats, Community Management, Social Media Tools, Marketing, Journalism

ASSUMPTION: The application process at Jack Link's Protein Snacks is competitive, and candidates should be prepared to demonstrate their skills and experience in social media management. Tailoring your application materials to the specific role and company is essential.

πŸ› οΈ Tools & Technologies

  • Sprout Social or similar social media management platform
  • Photography and video editing software (e.g., Adobe Creative Suite, Canva)
  • Social media analytics tools (e.g., Google Analytics, Hootsuite Insights)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the social media management industry. Candidates should be familiar with these tools and technologies and be able to demonstrate their proficiency in using them.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Jack Link's Protein Snacks values creativity, risk-taking, and continuous improvement
  • Quality: The company is committed to delivering high-quality products and exceptional customer service
  • Collaboration: Jack Link's Protein Snacks fosters a collaborative work environment, encouraging teamwork and open communication

Work Style:

  • Fast-paced and dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive
  • Creative and innovative: Jack Link's Protein Snacks values creativity and encourages employees to think outside the box and challenge the status quo
  • Collaborative: The company fosters a collaborative work environment, encouraging teamwork and open communication

Self-Assessment Questions:

  • Do you have a strong understanding of Jack Link's Protein Snacks brand and products, and can you effectively communicate the brand voice and personality in social media posts and conversations?
  • Are you comfortable working in a fast-paced and dynamic environment, and can you adapt to changes and new challenges as they arise?
  • Do you have strong communication and interpersonal skills, and can you effectively collaborate with various internal and external teams?

ASSUMPTION: Jack Link's Protein Snacks values employees who are creative, innovative, and collaborative. Candidates should be prepared to demonstrate their fit with the company's values and work style during the interview process.

⚠️ Potential Challenges

  • Managing multiple social media channels and content calendars simultaneously may be challenging for candidates with less experience
  • Working in a fast-paced and dynamic environment may be stressful for candidates who prefer a more structured or predictable work environment
  • Occasional overtime or weekend work may be required to meet project deadlines, which may impact work-life balance for some candidates
  • The company's location in Centerville, Tennessee, may not be suitable for candidates who prefer to live in a larger urban area

ASSUMPTION: While this role offers many exciting opportunities, candidates should be aware of the potential challenges and ensure that they are a good fit for the role and the company's work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Manager role, but with a greater emphasis on advertising and influencer programs
  • Unlike other social media management roles, this role requires a strong understanding of the meat snack category and Jack Link's Protein Snacks brand specifically
  • Career progression in this role may lead to opportunities in brand management, product development, or other areas of the business

ASSUMPTION: While this role shares similarities with other social media management roles, its unique focus on advertising and influencer programs sets it apart. Candidates should be prepared to demonstrate their understanding of the specific requirements and responsibilities of the role.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to launch a new product line, including creating content, engaging with influencers, and tracking performance
  • Managing a social media crisis, such as a negative customer review or product recall, and developing a strategic response to mitigate damage to the brand
  • Analyzing social media performance data and using insights to inform content strategy and improve future campaigns

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

  • What are the company's short-term and long-term goals for social media, and how does this role contribute to achieving those goals?
  • How does the company measure the success of social media campaigns, and what key performance indicators (KPIs) are most important?
  • What is the company's approach to influencer marketing, and how does this role support those efforts?
  • How does the company foster a collaborative work environment, and what opportunities are there for cross-functional collaboration and learning?
  • What opportunities are there for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and the company. Candidates should be prepared to ask questions that showcase their understanding of the role and the company's goals and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant social media experience and skills
  • Prepare examples of your past social media campaigns and their results to discuss during the interview
  • Prepare questions to ask the interviewer about the company's social media strategy and goals
  • Follow up with the interviewer within 24 hours of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.