Social Media Advertising Strategist (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Social Media Advertising Strategist (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-performing LinkedIn advertising strategies for B2B clients
• Managing mid-market and enterprise client accounts, driving client growth and goal attainment
• Collaborating with cross-functional teams to deliver exceptional client experiences
• Analyzing campaign performance data to optimize results and maximize ROI
• Building and maintaining strong client relationships, driving cross-sells, upsells, and referrals

ASSUMPTION: This role requires a strong understanding of B2B marketing, with a focus on LinkedIn advertising. Candidates should have experience working at a performance/digital marketing agency, preferably with B2B clients.

📋 Key Responsibilities

✅ Oversee and lead a collection of social media accounts, serving as direct support to client contacts

✅ Build strategies for clients each quarter, creating, maintaining, and optimizing budgets for paid media campaigns

✅ Deeply understand client positioning and unique value propositions, confirming lead routing within a CRM

✅ Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

✅ Drive cross-sells, upsells, and referrals via client relationships and professional network

✅ Communicate results and strategy to client point of contact and executives

✅ Make strategic decisions for accounts, demonstrating exceptional decision-making skills

ASSUMPTION: This role requires strong communication, analytical, and strategic planning skills. Candidates should be comfortable managing multiple projects simultaneously and working with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience working at a performance/digital marketing agency, with a focus on B2B clients

Required Skills:

• Proven expertise in paid social advertising campaigns, specifically LinkedIn Ads

• Strong understanding of different ad units within the LinkedIn platform

• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more

• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms

• Experience with audience segmentation by tier, job title, etc.

• Proven and measurable success with mid-market or enterprise accounts

• Ability to translate and articulate strategy and tell stories with data

• Equal parts competitive and curious; true problem solver

• Ability to organize, prioritize, and manage multiple projects simultaneously

Preferred Skills:

• Experience with programmatic campaigns

• Familiarity with Customer Generation (Directive's marketing methodology)

ASSUMPTION: Candidates should have a strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization. They should also be comfortable working with various tools and platforms to analyze campaign performance data.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for similar roles in Toronto)

Benefits:

• Medical, dental, and vision plans

• Disability and life insurance

• Mental health support through Spring Health and Headspace

• Physical therapy through Omada, fertility support through Carrott, and thousands of Aaptiv virtual workouts

• Complimentary One Medical membership for primary and virtual care

• Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), and paid parental leave

• Traditional and Roth 401(k) with a 3% company match

• Annual bonus based on tenure, which scales in total amount over time

Working Hours: Full-time, with the option to work remotely from anywhere in Canada or on-site at Directive's offices in Irvine, California

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B companies. They offer services such as SEO, PPC, social media marketing, and more, with a focus on generating revenue through Customer Generation.

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2014, with a proven track record of success in the B2B marketing industry

Company Description:

• Directive Consulting is the world's largest B2B performance marketing agency, trusted by global brands to bring their campaign results to life

• Their Customer Generation methodology has generated over $1 billion in revenue for clients in the last 10 years

• Their team is based in the Americas, EMEA, and APAC, providing a global perspective and expertise

Company Specialties:

• SEO

• PPC

• Social Media Marketing

• Search Marketing

• Content Marketing Strategy

• Demand Generation

• SaaS Marketing

• ABM

• Performance Marketing

• Marketing Operations

• Revenue Operations

• Marketing Strategy

• Performance Creative

• Design

• Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established company with a strong reputation in the B2B marketing industry. They offer a comprehensive range of services and have a proven track record of success with their clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Associate Director and works closely with cross-functional teams to deliver exceptional client experiences

Work Arrangement: Remote (Canada), with the option to work on-site at Directive's offices in Irvine, California

Growth Opportunities:

• Potential to advance to a senior role within the company as the team and client base grow

• Opportunities to work on diverse projects and expand skillset

• Chance to contribute to the growth and success of a new venture within the company, Abe Agency

ASSUMPTION: This role offers a unique opportunity to be on the ground floor of a fast-growing specialty agency within Directive Consulting. Candidates should be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the team and client base grow.

🌍 Location & Work Environment

Office Type: Remote-first, with state-of-the-art offices in Irvine, California, and the option to work on-site

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US (with the option to work remotely from anywhere in Canada)

Geographic Context:

• Toronto is the largest city in Canada and the capital of the province of Ontario

• The city is known for its diverse culture, vibrant arts scene, and strong economy

• Toronto is home to a thriving tech industry, with many startups and established companies calling the city home

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace with reliable internet access. They should also be able to remain stationary for extended periods and have a professional background for virtual meetings.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager

• Technical assessment or case study presentation

• Final interview with the team, including the Associate Director and other team members

• Background check and offer

Key Assessment Areas:

• Technical expertise in LinkedIn advertising and paid social advertising campaigns

• Strategic thinking and problem-solving skills

• Communication and presentation skills

• Ability to work collaboratively with cross-functional teams

• Cultural fit with Directive Consulting's values and work environment

Application Tips:

• Highlight relevant experience with B2B marketing and LinkedIn advertising campaigns

• Include specific examples of successful campaigns and the results achieved

• Tailor your resume and cover letter to emphasize your skills and experience relevant to this role

• Prepare a portfolio or examples of your work, if applicable

• Research Directive Consulting's company culture and values, and be prepared to discuss how your skills and experience align with their mission and vision

ATS Keywords: LinkedIn Ads, Paid Social Advertising, B2B Marketing, Campaign Optimization, Data Analysis, Client Communication, Budget Management, Audience Segmentation, Ad Copywriting, Programmatic Campaigns, Performance Marketing, CRM Management, Cross-Selling, Problem Solving, Project Management, Growth Mindset, Strategic Planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, strategic thinking, and cultural fit with Directive Consulting. Candidates should be prepared to discuss their experience with B2B marketing and LinkedIn advertising campaigns, as well as their ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• LinkedIn Campaign Manager

• Zoominfo

• 6Sense

• Google Analytics

• GA4

• Excel

• Omada

• Spring Health

• Headspace

• Aaptiv

• One Medical

• Slack

• Zoom

ASSUMPTION: Candidates should be comfortable working with various tools and platforms to analyze campaign performance data and communicate results to clients. They should also be familiar with using remote collaboration tools for virtual meetings and team communication.

👔 Cultural Fit Considerations

Company Values:

• People First: We put our people and clients at the center of everything we do

• Growth Mindset: We embrace continuous learning and improvement

• One Team: We work collaboratively to achieve exceptional results

• Integrity: We act with honesty and transparency in all our interactions

• Expertise: We strive to be the best in our field and deliver exceptional results

Work Style:

• Directive Consulting is a remote-first company, offering flexibility and autonomy to their employees

• The company values a growth mindset, continuous learning, and collaboration

• Candidates should be comfortable working independently and managing their time effectively

• The work environment is fast-paced and dynamic, with opportunities for growth and advancement

Self-Assessment Questions:

• How do your personal values align with Directive Consulting's company values?

• Are you comfortable working remotely and managing your time effectively?

• Do you thrive in a fast-paced, dynamic work environment?

• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Directive Consulting places a strong emphasis on cultural fit and values alignment. Candidates should be prepared to discuss their personal values and how they align with the company's mission and vision.

⚠️ Potential Challenges

• The role may require occasional travel to visit clients, approximately once per year, per client

• The work environment can be fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or predictable work environment

• The role may require working with tight deadlines and managing multiple projects simultaneously

• The role may require working with clients in different time zones, which may impact communication and collaboration

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and deliver exceptional results.

📈 Similar Roles Comparison

• This role is unique in that it focuses specifically on LinkedIn advertising for B2B clients, rather than a broader range of social media advertising platforms

• Compared to other social media advertising strategist roles, this position may require a deeper understanding of B2B marketing and LinkedIn's unique features and targeting options

• Career progression in this role may involve advancing to a senior role within Abe Agency or Directive Consulting, rather than transitioning to a different type of marketing role

ASSUMPTION: Candidates should have a strong understanding of B2B marketing and LinkedIn advertising to be successful in this role. They should also be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the team and client base grow.

📝 Sample Projects

• Developing a comprehensive LinkedIn advertising strategy for a mid-market B2B client, including ad copywriting, TAM development, and targeting to maximize ROI

• Optimizing an enterprise client's LinkedIn advertising campaigns to improve performance and reduce cost per acquisition

• Collaborating with a cross-functional team to deliver a successful client campaign, driving client growth and goal attainment

ASSUMPTION: Candidates should be prepared to discuss their experience with B2B marketing and LinkedIn advertising campaigns, as well as their ability to work collaboratively with cross-functional teams to deliver exceptional client experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?

• How does Directive Consulting support the growth and development of its employees?

• What are the key priorities for this role in the first 30, 60, and 90 days?

• How does Directive Consulting measure success for this role, and what are the key performance indicators (KPIs)?

• What are the biggest challenges facing the team and clients in the current market landscape, and how can this role help address them?

• How does Directive Consulting approach diversity, equity, and inclusion in the workplace?

ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their eagerness to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience relevant to this role, including specific examples of successful LinkedIn advertising campaigns and the results achieved

• Prepare a portfolio or examples of your work, if applicable

• Research Directive Consulting's company culture and values, and be prepared to discuss how your skills and experience align with their mission and vision

• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.