Social Media Analyst

📌 Core Information

🔹 Job Title: Social Media Analyst

🔹 Company: OLIVER Agency - APAC

🔹 Location: Mumbai, India

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-16

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Monitoring and analyzing social media data to derive insights and communicate them to stakeholders
• Implementing best practices for social media initiatives and setting measurement metrics
• Crisis monitoring to identify and resolve issues that could harm the brand's reputation
• Maintaining a repository of owned and influencer content and strategizing influencer campaigns

ASSUMPTION: This role requires a strong analytical mindset and a deep understanding of social media platforms and analytics tools.

📋 Key Responsibilities

✅ Monitor social media initiatives and translate data into actionable insights for stakeholders

✅ Implement best practices for social media initiatives and set measurement metrics

✅ Create reports, visualize data, and derive learnings from social media data

✅ Identify trends, habits, and preferences of the audience and suggest ways to reach a broader audience

✅ Monitor real-time data feeds and identify anomalies, negative spikes, or concerning trends

✅ Collaborate with stakeholders across teams to escalate issues and ensure timely resolution

✅ Maintain a centralized database of owned and influencer content and create strategies to optimize influencer campaigns

ASSUMPTION: This role requires strong analytical, communication, and multitasking skills to manage multiple responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field

Experience: 1-3 years of experience in digital media, analytics, or a related field

Required Skills:

• Strong analytical skills to interpret and attribute social/digital media data
• Ability to visualize data and articulate actionable insights
• Deep understanding of social networks (Facebook, Twitter, Instagram, YouTube, LinkedIn) and their measurement
• Familiarity with targeting, measurement, and optimization of paid campaigns on social media platforms
• In-depth knowledge of using monitoring, listening, and analytics tools such as Brandwatch, Sysomos, Crimson Hexagon, Rival IQ, Unmetric, Google Analytics, Google Trends, Facebook Insights, Google AdWords, etc.
• Strong problem-solving and critical thinking skills
• Fluency in English

Preferred Skills:

• Experience working with or leading a team
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools

ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills may be considered equivalent.

💰 Compensation & Benefits

Salary Range: INR 4-6 lakhs per annum (Estimated based on industry standards for entry-level roles in Mumbai)

Benefits:

• Health insurance
• Retirement plans
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and work-from-home options available

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level roles in Mumbai. The actual salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: OLIVER Agency - APAC operates in the Advertising Services industry, focusing on designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

Company Size: OLIVER Agency - APAC is part of the larger OLIVER Agency, which has 1,001-5,000 employees globally. This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat hierarchy.

Founded: OLIVER Agency was established in 2004 and has since grown to serve over 300 clients in 48 countries.

Company Description:

• OLIVER Agency - APAC is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands
• The company partners with over 300 clients in 48 countries and counting
• OLIVER Agency - APAC is part of the Inside Ideas Group (IIG) and The Brandtech Group, providing access to the latest marketing technology solutions

Company Specialties:

• Brand strategy and planning
• Real-Time Marketing
• Creative execution
• Digital strategy
• Social media
• CRM
• Loyalty
• Data
• Analytics
• In-Housing
• Marketing Ecosystems
• AI

Company Website: www.oliver.agency

ASSUMPTION: OLIVER Agency - APAC is part of a larger global organization, which provides opportunities for international exposure and collaboration.

📊 Role Analysis

Career Level: Entry-level to Mid-level (depending on experience and performance)

Reporting Structure: The Social Media Analyst will report directly to the Social Media Manager or a similar role within the organization.

Work Arrangement: This role is on-site, with flexible hours and work-from-home options available.

Growth Opportunities:

• Progression to Senior Social Media Analyst or similar roles within the organization
• Expansion into other areas of marketing or management
• International opportunities within the global OLIVER Agency network

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization or explore international assignments.

🌍 Location & Work Environment

Office Type: OLIVER Agency - APAC operates out of a modern, collaborative office space in Mumbai.

Office Location(s): 151 Rosebery Avenue, London, UK; Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Ireland; 46 Kim Yam Rd, Singapore, Singapore

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• The city is known for its diverse culture, vibrant nightlife, and rich history
• Mumbai has a tropical savanna climate, with hot and humid summers and mild, dry winters

Work Schedule: Full-time (40 hours/week) with flexible hours and work-from-home options available

ASSUMPTION: Mumbai offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data interpretation
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values
• Technical proficiency in social media analytics and monitoring tools

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
• Be ready to discuss your approach to social media analytics, crisis monitoring, and content strategy during the interview
• Showcase your portfolio or examples of your work, if applicable
• Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Social Media Analytics, Crisis Monitoring, Content Strategy, Influencer Marketing, Data Visualization, AI, Marketing Ecosystems, Brandtech, OLIVER Agency

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Brandwatch
• Sysomos
• Crimson Hexagon
• Rival IQ
• Unmetric
• Google Analytics
• Google Trends
• Facebook Insights
• Google AdWords
• AI tools (as needed)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company adopts new technologies and best practices.

👔 Cultural Fit Considerations

Company Values:

• Be ambitious to succeed
• Be imaginative to push the boundaries of what’s possible
• Be inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients, and creations

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach continuous learning and staying up-to-date with industry trends and best practices?
• How do you handle working in a fast-paced, dynamic environment?
• How do you ensure that your work aligns with the company's values and mission?

ASSUMPTION: OLIVER Agency - APAC values candidates who are ambitious, imaginative, and results-driven, with a strong focus on continuous learning and collaboration.

⚠️ Potential Challenges

• Managing multiple responsibilities and prioritizing tasks effectively
• Keeping up with the latest trends and best practices in social media analytics and monitoring
• Dealing with high-pressure situations during crises or critical events
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Social Media Manager: Focuses on strategy and execution, while the Social Media Analyst focuses on data analysis and insights
• Marketing Analyst: Has a broader scope, covering all marketing channels, while the Social Media Analyst specializes in social media analytics
• Crisis Communications Specialist: Focuses specifically on crisis management, while the Social Media Analyst has a broader role in monitoring and analyzing social media data

ASSUMPTION: Each role has its unique focus and requirements, but they all contribute to the overall marketing and communications strategy of the organization.

📝 Sample Projects

• Analyzing social media data to identify trends and optimize influencer marketing campaigns
• Developing a crisis monitoring plan and executing it during a high-profile event or crisis
• Creating a comprehensive social media analytics report and presenting it to stakeholders

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Analyst role.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company measure the success of its social media initiatives?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the company foster a culture of collaboration and innovation?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.