Social Media Analyst

📌 Core Information

🔹 Job Title: Social Media Analyst

🔹 Company: We Are Social

🔹 Location: Madrid, Spain (Remote)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Spain only)

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of recurring reports, audits, campaigns, and other documents for decision-making.
• Extracting, analyzing, and interpreting data from various social media channels.
• Elaborating reports and formulating conclusions and recommendations.
• Analyzing the competitive landscape and evaluating trends.
• Managing social listening tools and platforms.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a keen interest in social media trends and insights.

📋 Key Responsibilities

✅ Supporting the development of recurring reports, audits, campaigns, and other documents for decision-making.

✅ Extracting, analyzing, and interpreting data from various social media channels.

✅ Elaborating reports and formulating conclusions and recommendations.

✅ Analyzing the competitive landscape and evaluating trends.

✅ Managing social listening tools and platforms.

ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently while also collaborating effectively with the creative and strategic teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field.

Experience: At least 1.5 years of experience as a data analyst, preferably in digital environments.

Required Skills:

• Proven experience working with social listening platforms (Brandwatch, Talkwalker, etc.).
• Proven experience working with performance analysis tools (Emplifi, Fanpage Karma, etc.).
• Advanced Excel skills (WASMOLA, B1:D8, 1, VERDADERO).
• Excellent communication skills, both written and verbal.
• Strong attention to detail.
• Fluency in English.

Preferred Skills:

• Experience working with data visualization tools (Tableau, Power BI, etc.).
• Knowledge of SQL or other programming languages.

ASSUMPTION: While not explicitly stated, a strong understanding of social media platforms and trends is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Based on industry standards for entry-level data analyst roles in Madrid)

Benefits:

• Hybrid work format.
• Monthly help for telework expenses.
• Work from anywhere during Holy Week, July, August, and Christmas.
• Possibility to telework up to 10 days a year from any office in the network.
• 22 days of vacation, plus 3 additional days during Holy Week, 3 or 4 at Christmas, and your birthday.
• Monthly help for food, transport, or nursery expenses.
• Flexible compensation.
• Access to a wide network of gyms and physiotherapy services.
• Continuous and personalized training.
• English classes.

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level data analyst roles in Madrid. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (Global)

Founded: 2008

Company Description:

• We Are Social is a global, socially-led creative agency with unrivaled social media expertise.
• With over 1,300 people in 19 offices around the world, they deliver a global perspective to their clients in a time when social media is shaping culture.
• They work with the world’s biggest brands, including adidas, Samsung, Netflix, and Google, to reach the right people in a strategic, relevant, and effective way.

Company Specialties:

• Marketing
• Advertising
• Influencer marketing
• Advocacy programs
• Production
• Research & Insight
• Cultural insights
• Brand-building Strategy
• Social Media
• Creative
• Paid Media
• Distribution
• Measurement
• Branded content
• Editorial Strategy
• Sports Marketing
• Sports Sponsorship

Company Website: wearesocial.com

ASSUMPTION: We Are Social is a well-established global agency with a strong focus on social media and a diverse range of clients.

📊 Role Analysis

Career Level: Entry-level to mid-level data analyst role with opportunities for growth and development.

Reporting Structure: This role will report directly to the Data & Insights Manager and work closely with the creative and strategic teams.

Work Arrangement: Hybrid work format with remote work options and flexible hours.

Growth Opportunities:

• Progression to senior analyst or management roles within the data & insights team.
• Opportunities to work on high-profile client campaigns and gain exposure to various industries.
• Access to continuous and personalized training and development opportunities.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid work format with offices in Madrid and other global locations.

Office Location(s): Alphabeta Building, 14-18 Finsbury Square, London, EC2A 1AH, GB; 4-36-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Tokyo 1600023, JP; 45 rue des vinaigriers, Paris, 75010, FR; Level 2, 144 Cleveland Street Chippendale, Sydney, New South Wales NSW 2008, AU; Corso S. Gottardo, 42/A, Milan, 20136, IT; Klenzestraße 38, Germany, Munich, 80469, DE; No. 575 Wusong Road, 1F, CBDS, Shanghai, Hongkou District 200000, CN; 9 Guanghua road, Soho 3q unit lab 20, Beijing, Chaoyang district 100000, CN; 26 Ann Siang Road, Singapore, Singapore 069706, SG; Schützenstr. 25, Berlin, Berlin-Brandenbourg 10117, DE; 250 Hudson Street, 2nd Floor, New York, New York 10013, US; Calle Alfonso XII, Madrid, Iberian Peninsula 62 28014, ES; #22 Boutique Offices Knowledge Village, Dubai, Dubai 34873, AE; 28 Atlantic Avenue, Toronto, Ontario ON M6K 1X8, CA; Nieuwe Spiegelstraat 36, Amsterdam, North Holland 1017 DG, NL; Jl. Jend. Sudirman Kav, CEO SUITE One Pacific Place., Jakarta, ID; No.12 Haitian 2nd Road, Shenzhen, CN; Cheung Hing Industrial Building, Hong Kong, HK; 4201 Wilshire Blvd, Los Angeles, California 90010, US

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
• The city is known for its vibrant culture, rich history, and diverse food scene.
• Madrid is a major economic hub and the seat of the Spanish government.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: The hybrid work format and flexible hours allow for a good work-life balance and the opportunity to work from various global offices.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screening with the HR department.
• Technical interview with the Data & Insights Manager to assess data analysis and Excel skills.
• Final interview with the Data & Insights Manager and/or other team members to discuss cultural fit and team dynamics.

Key Assessment Areas:

• Data analysis and interpretation skills.
• Excel proficiency and ability to work with large datasets.
• Communication and presentation skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your data analysis work and the insights you've derived from it.
• Demonstrate your understanding of social media trends and your ability to analyze and interpret data from various channels.

ATS Keywords: Data Analysis, Social Media Insights, Report Development, Competitor Analysis, Trend Evaluation, Social Listening Tools, Excel, English Proficiency

ASSUMPTION: The interview process will focus on assessing your technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Social listening platforms (Brandwatch, Talkwalker, etc.).
• Performance analysis tools (Emplifi, Fanpage Karma, etc.).
• Advanced Excel (WASMOLA, B1:D8, 1, VERDADERO).
• Data visualization tools (Tableau, Power BI, etc.).
• SQL or other programming languages (optional).

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company adopts new platforms and technologies.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Curiosity
• Courage
• Cultural sensitivity

Work Style:

• Hybrid work format with remote work options.
• Flexible hours and a focus on results rather than hours worked.
• Strong emphasis on collaboration and teamwork.

Self-Assessment Questions:

• Do you have a strong interest in social media trends and a keen eye for insights?
• Are you comfortable working with large datasets and advanced Excel functions?
• Do you thrive in a collaborative, creative environment and enjoy working with diverse teams?

ASSUMPTION: We Are Social values candidates who are creative, curious, and passionate about social media and data analysis. They seek individuals who are comfortable working in a dynamic, collaborative environment and who share their commitment to excellence.

⚠️ Potential Challenges

• The role may require working with large datasets and advanced Excel functions, which can be challenging for those without strong analytical skills.
• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be stressful for those who struggle with time management or prioritization.
• The role may require working with clients from various industries, which can be challenging for those who struggle with adaptability or cultural sensitivity.
• The role may require working with remote teams and managing virtual collaborations, which can be challenging for those who prefer face-to-face interactions or struggle with remote work.

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that require strong analytical skills, excellent communication skills, and a high level of adaptability.

📈 Similar Roles Comparison

• This role is similar to other data analyst or social media analyst positions, but with a stronger focus on social media insights and a greater emphasis on creativity and collaboration.
• The role requires a higher level of proficiency in Excel and a greater emphasis on data visualization than many other data analyst roles.
• The role offers strong growth potential and the opportunity to work with high-profile clients, but may also require working with tight deadlines and managing multiple projects simultaneously.

ASSUMPTION: This role is well-suited to candidates with strong analytical skills, excellent communication skills, and a keen interest in social media trends and insights. It is ideal for those who thrive in a dynamic, collaborative environment and enjoy working with diverse teams.

📝 Sample Projects

• Developing a comprehensive social media insights report for a major retail client, including data extraction, analysis, and interpretation, as well as the creation of data visualizations and recommendations.
• Conducting a competitive analysis of the social media presence of major sports brands, including an assessment of their content strategy, engagement rates, and audience demographics.
• Evaluating the effectiveness of a social media campaign for a non-profit organization, including the analysis of key performance indicators (KPIs) and the development of data-driven recommendations for optimization.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be associated with this role. The specific projects and tasks may vary depending on the client and the company's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and project timelines for this role?
• How does this role collaborate with the creative and strategic teams, and what are the key priorities for the first 30, 60, and 90 days in the role?
• What opportunities are there for professional development and growth within the data & insights team and the company as a whole?
• How does the company support work-life balance and employee well-being?
• What are the key challenges and opportunities facing the data & insights team in the coming months and years?

ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company culture, as well as to assess whether this opportunity aligns with your career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the We Are Social careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your data analysis work and the insights you've derived from it.
• Prepare for technical interviews by brushing up on your Excel skills and practicing data analysis problems.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.