📌 Core Information
🔹 Job Title: Social Media Analyst
🔹 Company: Wasserman
🔹 Location: New York, United States (Hybrid: 3 days in-office)
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Supporting a globally recognized brand by collaborating with multiple teams
- Providing insights to enhance clients' social media presence
- Designing reporting roadmaps to support brand initiatives
- Translating large datasets into actionable insights
- Working with advanced Excel and data visualization tools
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Support clients by partnering with creative and strategy teams to provide insights that bring their social media presence to the next level
✅ Identify project KPIs and design a reporting roadmap that supports brand initiatives across priority social platforms
✅ Translate large datasets into actionable insights and present those findings across the organization to a variety of audiences
✅ Own measurement systems for your clients including managing data collection and recommending opportunities for additional streamlining
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, or a related discipline)
Experience: 2+ years of experience doing analytic reporting and research
Required Skills:
- Advanced experience with Excel
- Experience working in social media monitoring tools, social media management tools, and social listening tools
- Experience working with data visualization and presentation software (Looker Studio, Tableau, Keynote, PowerPoint, etc.)
- Experience building internal and competitive benchmarks
- Experience working with both paid and organic data analysis
- Written and verbal communication skills, with the ability to build strong relationships (both internally and with clients)
- Ability to conduct high level analysis and provide insights in a consumable format that provides creative and strategy teams with actionable next steps
- Has a finger on the pulse of emerging social trends and platforms, and can think critically about how to implement those best practices for our clients
Preferred Skills:
- Experience working with specific social media tools (e.g., Hootsuite, Sprout Social, Brand24, etc.)
- Familiarity with the entertainment industry
ASSUMPTION: While not explicitly stated, having experience with specific social media tools and familiarity with the entertainment industry could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 per year, plus bonus potential
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is just one component of the total compensation package. Actual compensation is dependent on several factors, including market dynamics, location, experience, specialized skills, level of responsibility, tenure at the company, and budgetary considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Wasserman operates at the epicenter of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale.
Company Size: Wasserman has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Wasserman was founded in 1998 and has since grown to have a presence in 28 countries and more than 70 cities worldwide.
Company Description:
- Wasserman operates at the intersection of sports, music, entertainment, and culture.
- The company serves talent, brands, and properties on a global scale.
- Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris, and Sydney.
Company Specialties:
- Talent Representation
- Brands
- Properties
- Baseball
- Basketball
- Broadcast
- Coaching
- Golf
- Soccer
- Action Sports & Olympics
- Digital Marketing
- Sponsorships
- Strategy & Planning
- Research & Insights
- Lifestyle
- Multicultural
- Social Media
- Influencers
- Media Rights
- and Artists
Company Website: teamwass.com
ASSUMPTION: Wasserman's diverse range of specialties and global presence offer applicants the opportunity to work on a wide variety of projects and with numerous high-profile clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Strategy & Consulting Insights team and collaborates with multiple teams, including creative and strategy teams, to support clients.
Work Arrangement: Hybrid (3 days in-office at the New York DUMBO office)
Growth Opportunities:
- Working with a diverse range of clients and projects
- Collaborating with various teams to develop and refine skills
- Potential for career progression within Wasserman's global organization
ASSUMPTION: This role offers opportunities for professional growth through exposure to diverse projects and teams, as well as potential career advancement within the company.
🌍 Location & Work Environment
Office Type: Wasserman's New York office is located in the DUMBO neighborhood of Brooklyn, offering a vibrant and creative work environment.
Office Location(s): 55 Water St, 5th Floor, Brooklyn, New York 11201, US
Geographic Context:
- The DUMBO neighborhood is known for its thriving arts and tech communities, providing a dynamic and innovative work environment.
- Brooklyn offers a diverse range of cultural experiences, dining options, and recreational activities.
- New York City provides ample opportunities for networking and professional development.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Strategy & Consulting Insights team lead
Key Assessment Areas:
- Analytical skills and data interpretation
- Communication and presentation skills
- Understanding of social media trends and platforms
- Cultural fit and alignment with Wasserman's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of social media analytics and data-driven decision-making.
- Showcase your ability to translate complex data insights into actionable recommendations.
- Prepare questions that demonstrate your interest in the role and company.
ATS Keywords: Social Media Analytics, Data Visualization, Excel, Social Media Monitoring, Social Listening, Paid & Organic Data Analysis, Benchmarking, Reporting, Insights
ASSUMPTION: Applicants should focus on demonstrating their analytical skills, data interpretation abilities, and communication skills throughout the application and interview process.
🛠️ Tools & Technologies
- Excel
- Data visualization software (Looker Studio, Tableau, etc.)
- Social media monitoring tools (Hootsuite, Sprout Social, Brand24, etc.)
- Social listening tools
- Presentation software (Keynote, PowerPoint, etc.)
ASSUMPTION: Familiarity with specific tools mentioned in the job description and industry-standard tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Expertise
- Innovation
Work Style:
- Data-driven
- Creative
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable working with large datasets and translating complex data insights into actionable recommendations?
- Do you possess strong communication skills and the ability to build relationships with various teams and clients?
ASSUMPTION: Applicants should assess their fit with Wasserman's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously
- Keeping up with emerging social media trends and platforms
- Working with large datasets and ensuring data accuracy
- Effectively communicating complex data insights to non-technical stakeholders
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to changes in the social media landscape, and effectively communicate with various teams and clients.
📈 Similar Roles Comparison
- This role focuses more on social media analytics and insights than on content creation or community management.
- Wasserman's global presence and diverse client base offer unique opportunities not typically found in smaller agencies or in-house teams.
- Career progression in this role could lead to more senior-level positions within Wasserman's Strategy & Consulting Insights team or other departments.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in the industry.
📝 Sample Projects
- Analyzing social media performance for a major sports league to inform strategy and content creation
- Developing competitive benchmarks for a global entertainment brand to assess market position and identify growth opportunities
- Creating a comprehensive social media report for a multinational corporation, including platform-specific insights and recommendations
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role and the diverse nature of Wasserman's client base.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Wasserman support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Wasserman approach work-life balance, particularly for hybrid roles like this one?
- What are the most rewarding aspects of working on the Strategy & Consulting Insights team?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and company, as well as their commitment to understanding the responsibilities and expectations associated with the position.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
