📌 Core Information
🔹 Job Title: Social Media and Content Manager
🔹 Company: Western Sydney International Airport
🔹 Location: Luddenham, NSW (Site Accommodation)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital content and social media strategies
- Creating engaging content for diverse audiences across various platforms
- Collaborating with cross-functional teams to drive impactful digital storytelling
- Providing strategic advice to senior executives on reputational issues
- Managing digital responses in high-stakes situations
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving brand visibility and digital engagement.
📋 Key Responsibilities
✅ Develop, write, and publish engaging digital content (videos, social posts, websites, email campaigns) tailored for diverse audiences
✅ Drive WSI’s social media strategy, ensuring alignment with business and reputation objectives
✅ Monitor social trends and leverage insights to enhance brand awareness and community connection
✅ Craft compelling digital content for senior executives and provide reputational issue advisory
✅ Utilize image and audio production tools to create high-quality content
✅ Collaborate with cross-functional teams and external agencies to drive impactful digital storytelling
✅ Track, analyse, and report on digital engagement, making data-driven recommendations for future strategies
✅ Support WSI’s crisis communications framework, managing digital responses in high-stakes situations
✅ Manage content budgets, oversee third-party suppliers, and collaborate with social media influencers to enhance storytelling
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Tertiary qualifications in communications, marketing, or a related field is preferred
Experience: Proven experience in digital marketing and social media strategy
Required Skills:
- Advanced skills in Adobe Creative Cloud
- Exceptional written and verbal communication skills
- Strong stakeholder engagement and collaboration abilities
- Expertise in community management, sentiment analysis, and issue response
- Ability to track and report on key social media metrics
- Experience working with content management systems (e.g. Drupal)
- Project management skills with a keen eye for detail and adaptability in fast-paced settings
Preferred Skills:
- Experience working in the aviation industry
- Fluency in languages other than English
ASSUMPTION: While industry-specific experience is not a strict requirement, it may be beneficial for understanding the unique aspects of communicating within the aviation sector.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing & Communications Manager in Australia, the estimated salary range is AUD 80,000 - 120,000 per annum. This role requires a balance of strategic thinking and hands-on execution, which typically falls within this range.
Benefits:
- Flexible working arrangements (hybrid office/home)
- Collaborative team environment with a high-performance culture
- Support for community, charities, and environmental initiatives
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional work outside of these hours may be required to manage digital responses in high-stakes situations.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Western Sydney International Airport operates within the Airlines and Aviation industry, focusing on international, domestic, and air cargo flights from 2026.
Company Size: With 51-200 employees, WSI offers a mid-sized company environment, providing ample opportunities for collaboration and growth.
Founded: WSI was founded in 2017, making it a relatively new player in the aviation industry with a strong focus on innovation and technology.
Company Description:
- WSI is committed to transforming the Western Sydney region with a new era of jobs and opportunities
- As Australia's first smart airport, WSI will take advantage of technology to provide airlines and passengers with a seamless experience
- One of Australia's most significant infrastructure projects in decades, WSI will have rail services from day one and be supported by an unprecedented level of infrastructure investment
Company Specialties:
- Airport operations and management
- Aviation and air cargo services
- Freight and logistics
- Property development and management
Company Website: http://www.wsiairport.com.au
ASSUMPTION: WSI's focus on technology and innovation sets it apart from traditional airports, offering unique opportunities for digital marketing professionals.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing and communications career path, offering opportunities for growth and development.
Reporting Structure: The Social Media and Content Manager reports directly to the General Manager – External Affairs and Communication.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work, offering flexibility and a balance between office collaboration and remote productivity.
Growth Opportunities:
- Expanding digital marketing skills and expertise within the aviation industry
- Gaining experience in crisis communications and issue management
- Developing leadership skills through team collaboration and project management
ASSUMPTION: As WSI continues to grow and evolve, there will be opportunities for the right candidate to take on additional responsibilities and advance their career within the organization.
🌍 Location & Work Environment
Office Type: WSI's headquarters is located in Liverpool, NSW, with the site accommodation for this role in Luddenham, NSW.
Office Location(s): 45 Scott Street, Liverpool, NSW 2170, AU
Geographic Context:
- Luddenham is located in Western Sydney, approximately 60km west of Sydney's central business district
- The area is experiencing significant growth and development, with new infrastructure projects and residential communities
- WSI's location offers easy access to major roads and public transportation, including the upcoming Western Sydney Airport rail link
Work Schedule: Standard business hours, Monday to Friday, with occasional work outside of these hours as required.
ASSUMPTION: The Luddenham location offers a convenient and accessible work environment, with opportunities for growth and development in the surrounding region.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing and social media strategy
- Content creation and storytelling skills
- Adobe Creative Cloud proficiency
- Communication and collaboration abilities
- Problem-solving and adaptability in fast-paced environments
Application Tips:
- Tailor your resume to highlight relevant digital marketing and social media experience
- Include examples of your content creation and storytelling skills in your portfolio or cover letter
- Demonstrate your understanding of the aviation industry and WSI's unique value proposition in your application materials
- Prepare questions that showcase your interest in the role and the organization
ATS Keywords: Digital marketing, social media strategy, content creation, Adobe Creative Cloud, crisis communications, issue management, stakeholder engagement, data analysis, project management
ASSUMPTION: WSI's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, creativity, and adaptability.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects)
- Content management systems (e.g. Drupal)
- Social media management platforms (e.g. Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g. Google Analytics, social media analytics)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with opportunities for professional development and training as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety is our priority
- We do it with Heart
- We strive to be different and better
- We achieve together
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you align with WSI's core values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a fast-paced, dynamic environment with a focus on digital engagement?
- How do you approach collaboration and teamwork, and how have you contributed to successful team projects in the past?
ASSUMPTION: WSI's values-driven culture emphasizes safety, collaboration, and continuous improvement, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- Managing digital responses in high-stakes situations may require working outside of standard business hours
- Balancing strategic thinking with hands-on content creation and project management
- Adapting to the unique aspects of communicating within the aviation industry
- Keeping up with the latest trends and best practices in digital marketing and social media
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on crisis and issue management, as well as digital production skills
- Within the aviation industry, WSI's focus on technology and innovation sets it apart from traditional airports, offering unique opportunities for digital marketing professionals
- Career progression in this role may involve expanding digital marketing skills and expertise within the aviation industry, gaining experience in crisis communications, and developing leadership skills through team collaboration and project management
ASSUMPTION: This role offers a unique blend of strategic thinking, creative content development, and crisis management, making it an attractive opportunity for digital marketing professionals looking to expand their skillset within the aviation industry.
📝 Sample Projects
- Developing a comprehensive social media strategy for WSI's launch, including target audience research, platform selection, and content planning
- Creating engaging video content for WSI's website and social media channels, showcasing the airport's unique features and benefits
- Managing digital responses during a high-stakes crisis, such as an airport closure or service disruption, to minimize reputational damage and maintain public trust
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to hands-on content creation and crisis management.
❓ Key Questions to Ask During Interview
- How does this role fit into WSI's overall communications strategy, and how will my work contribute to the organization's success?
- What are the most significant challenges facing the digital marketing team in the coming months, and how can this role help address them?
- How does WSI support the professional development and growth of its employees, particularly in the area of digital marketing and communications?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
- How does WSI's culture and work environment support collaboration and innovation in digital marketing and communications?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the organization, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing and social media experience, as well as any industry-specific knowledge or skills
- Prepare a portfolio or provide examples of your content creation and storytelling skills, demonstrating your ability to develop engaging digital content for diverse audiences
- Prepare questions that showcase your interest in the role and the organization, and bring a copy of your resume and any relevant work samples to the interview
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
