Social Media and Field Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media and Field Marketing Specialist

🔹 Company: Family Entertainment Group LLC

🔹 Location: Middleburg Heights, Ohio

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing engaging content across multiple social media platforms
• Supporting on-site marketing initiatives and event planning for designated locations
• Collaborating with the marketing team to support larger brand campaigns and promotions
• Acting as a liaison between the corporate marketing team and local locations
• Monitoring and analyzing social media performance to drive engagement and reach

ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills. It's ideal for someone looking to grow within a multi-brand organization and gain experience in both digital marketing and grassroots field marketing.

📋 Key Responsibilities

✅ Develop and execute social media strategies across multiple platforms

✅ Create engaging content, including graphics, short-form videos, blog posts, and copy

✅ Assist in creating digital and print marketing materials

✅ Schedule and publish posts using content calendars and scheduling tools

✅ Monitor, engage with, and respond to customer messages, comments, and reviews

✅ Track social media performance and email campaign metrics

✅ Generate reports and provide actionable insights to improve engagement and reach

✅ Support event planning and execution for location-based promotions and community outreach

✅ Manage location-specific marketing calendars and coordinate with local teams

✅ Create and manage Facebook events, influencer outreach, and mascot branding

✅ Maintain communication with local tourism groups, chambers of commerce, and visitor centers

ASSUMPTION: This role involves a mix of creative content development, data analysis, and event coordination. Successful candidates will be comfortable multitasking and working collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 1-3 years of hands-on experience in social media management, content creation, or marketing support

Required Skills:

• Strong writing, communication, and organizational skills
• Proficiency in tools such as Canva, Adobe Creative Suite, Mailchimp, or similar platforms
• Familiarity with social media and email analytics

Preferred Skills:

• Experience with blog writing, email copywriting, or influencer coordination

ASSUMPTION: Candidates with a strong portfolio showcasing their design and content creation skills, as well as relevant work experience, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year (based on industry standards for entry-level to mid-level marketing roles in Ohio)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on entertainment and food

Working Hours: Full-time, 40 hours per week. Occasional evenings and weekends may be required for events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Ohio area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment. Family Entertainment Group is a leading provider of family-focused entertainment experiences across the country.

Company Size: 501-1,000 employees. As a mid-sized company, applicants can expect a structured work environment with opportunities for growth and collaboration.

Founded: 2004. Family Entertainment Group has been operating and expanding its entertainment facilities and services for nearly two decades.

Company Description:

• Family Entertainment Group is the premier provider of innovative entertainment solutions and a recognized industry-leader in arcade design, development, and operations.
• The company offers arcade solutions for various venues such as amusement parks, bowling centers, casinos, family entertainment centers, hotels, movie theaters, restaurants, retail stores, waterparks, and more.
• Family Entertainment Group provides new and innovative ways of monitoring and operating locations through integrated management systems.

Company Specialties:

• Entertainment Operations
• Consulting
• Acquisitions
• Family Entertainment Centers
• Amusement Places
• Resort Entertainment
• Arcade Operations
• Family Entertainment
• Tourist Attractions
• Gameroom
• Human Crane
• Waterpark Arcade
• And Arcades

Company Website: http://www.fegllc.com

ASSUMPTION: Family Entertainment Group's extensive industry experience and diverse range of entertainment offerings provide a robust platform for growth and learning in the social media and field marketing role.

📊 Role Analysis

Career Level: Entry-level to Mid-level. This role is suitable for recent graduates or professionals with up to 2 years of experience in social media management, content creation, or marketing support.

Reporting Structure: The Social Media and Field Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including local location managers and the corporate marketing team.

Work Arrangement: On-site, full-time. This role requires regular presence at the Middleburg Heights location and occasional travel to other locations for events and promotions.

Growth Opportunities:

• Expanding skills in digital marketing, event planning, and analytics
• Gaining experience working with multiple brands and locations
• Potential for advancement within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of digital and grassroots marketing experience, providing a strong foundation for career growth within the entertainment industry.

🌍 Location & Work Environment

Office Type: Corporate office and assigned Family Entertainment Group locations

Office Location(s): 6930 Engle Rd, Middleburg Heights, OH 44130

Geographic Context:

• Middleburg Heights is a suburb of Cleveland, Ohio, with a population of approximately 16,000 people.
• The area offers a mix of urban and suburban living, with easy access to downtown Cleveland and other attractions.
• Middleburg Heights is home to various entertainment, dining, and shopping options, as well as parks and recreational facilities.

Work Schedule: Full-time, 40 hours per week. Occasional evenings and weekends may be required for events.

ASSUMPTION: The Middleburg Heights location offers a convenient and accessible work environment, with ample opportunities for networking and collaboration within the local entertainment industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Creativity and content creation skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Organizational skills and time management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or examples of your content creation and design work
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and organizational skills
• Research Family Entertainment Group and the entertainment industry to demonstrate your enthusiasm and knowledge

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Graphic Design, Email Marketing, Analytics, Event Planning, Community Outreach, Communication, Organizational Skills, Influencer Coordination, Customer Engagement, Brand Promotion, Tourism Relations, Copywriting

ASSUMPTION: Applicants should focus on demonstrating their creativity, analytical skills, and cultural fit throughout the application and interview process to increase their chances of success.

🛠️ Tools & Technologies

• Canva or Adobe Creative Suite for graphic design
• Mailchimp or similar platform for email marketing
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Fun and engaging work environment
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus and guest satisfaction
• Integrity and accountability

Work Style:

• Creative and innovative
• Data-driven and analytical
• Adaptable and flexible
• Collaborative and team-oriented
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable using data and analytics to inform your marketing strategies?
• Can you balance multiple projects and deadlines effectively?
• Do you enjoy working with diverse teams and stakeholders?
• Are you passionate about the entertainment industry and eager to learn?

ASSUMPTION: Applicants should assess their alignment with Family Entertainment Group's values and work style to ensure a strong cultural fit and successful integration into the team.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Balancing digital marketing and grassroots field marketing responsibilities
• Adapting to the unique needs and preferences of various brands and locations
• Occasional travel and event work, including evenings and weekends
• Keeping up with industry trends and best practices in social media and marketing

ASSUMPTION: Successful candidates will be organized, adaptable, and comfortable managing multiple priorities and deadlines in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional social media roles, this position requires additional field marketing responsibilities and event planning
• Family Entertainment Group's diverse range of entertainment offerings provides unique opportunities for growth and learning
• This role offers a blend of creative, analytical, and interpersonal skills, making it an attractive option for candidates interested in a well-rounded marketing experience

ASSUMPTION: Applicants should consider the unique blend of digital and grassroots marketing experience offered by this role and evaluate their fit within the entertainment industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new attraction or event
• Creating engaging content and graphics for multiple brands and locations
• Analyzing social media performance data to optimize engagement and reach
• Planning and executing a community outreach event or promotion
• Managing influencer relationships and collaborations to increase brand awareness

ASSUMPTION: Successful candidates will be able to demonstrate their ability to manage multiple projects and priorities, as well as their creativity and analytical skills, through relevant examples and experiences.

❓ Key Questions to Ask During Interview

• How does this role support the overall marketing strategy for Family Entertainment Group?
• What are the key priorities for this position in the first 30, 60, and 90 days?
• How does the Marketing department collaborate with other teams, such as Operations and Sales?
• What opportunities are there for professional development and growth within the Marketing department or the company as a whole?
• How does Family Entertainment Group support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful and informed questions to demonstrate their interest in the role and their commitment to success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your content creation and design work
• Research Family Entertainment Group and the entertainment industry to demonstrate your enthusiasm and knowledge
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.