📌 Core Information
🔹 Job Title: Social Media and Influencer Strategist
🔹 Company: Power Digital
🔹 Location: Remote, Colombia
🔹 Job Type: Remote
🔹 Category: 🤳 Influencer Marketing
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive social media strategies.
- Managing relationships with influencers across various industries.
- Overseeing the creation and execution of unique brand content.
- Staying updated with the latest social media trends and innovations.
ASSUMPTION: The role emphasizes strategic brand development and trend adaptation due to the rapid evolution and competitive nature of the social media landscape.
📋 Key Responsibilities
✅ Create and execute tailored social media campaign strategies.
✅ Strategically manage influencer programming and relationships.
✅ Develop compelling and strategic creative content.
✅ Execute social content calendars and ensure alignment with client goals.
✅ Maintain effective client communication and provide performance insights.
✅ Employ AI technologies and leverage Nova ecosystem to optimize processes.
ASSUMPTION: Effective communication and creative autonomy are pivotal due to the remote nature of the role and the dynamic range of client requirements.
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years in social media, preferably within an agency.
Required Skills:
- Social Media Strategy
- Influencer Marketing
- Content Creation
Preferred Skills:
- Agency Experience
- Advanced Data Analysis
ASSUMPTION: Creativity and adaptability are crucial, given the role's emphasis on diverse industry application and evolving media landscapes.
💰 Compensation & Benefits
Salary Range: Base salary with commission opportunities
Benefits:
- Medical, Dental, Vision insurance with significant employer contributions
- 401(k) with 4% employer matching
- Unlimited Time Off
- Paid Volunteer Time Off
- Flexible work environment
Working Hours: 40 hours per week with flexible arrangements
ASSUMPTION: Lucrative benefits package designed to attract top talent in competitive locations.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services focused on digital growth
Company Size: 501-1,000 employees, indicating a medium-sized company with substantial resources.
Founded: 2012, reflecting stable growth over more than a decade.
Company Description:
- Utilizes data-driven technology, Nova, to enhance marketing strategies.
- Supports diverse services including SEO, Paid Media, and Conversion Optimization.
- Emphasizes innovation and growth in the digital marketing arena.
Company Specialties:
- SEO & PPC
- Social Media & Content Marketing
- Influencer Marketing & Brand Strategy
Company Website: http://www.powerdigitalmarketing.com
ASSUMPTION: The company's diverse expertise showcases a commitment to providing comprehensive marketing solutions, appealing to a wide range of clients.
📊 Role Analysis
Career Level: Mid-level requiring strategic thinking and practical experience.
Reporting Structure: Likely reports to a department lead or director given the strategic focus.
Work Arrangement: Fully remote, offering high flexibility and autonomy.
Growth Opportunities:
- Leadership development through company programs.
- Potential for rapid career progression in a growing firm.
- Involvement in innovative projects and cutting-edge marketing solutions.
ASSUMPTION: The role offers robust professional development due to continuous industry growth and firm expansion.
🌍 Location & Work Environment
Office Type: Fully flexible, remote with potential physical offices for optional use.
Office Location(s): Based in San Diego, CA, with significant remote workforce.
Geographic Context:
- Colombian locale may emphasize diverse client interactions.
- Engagement with a global team offers diverse collaboration.
- Remote setup potentially caters to creative lifestyle and work-life balance.
Work Schedule: Flexible with standard working hours, tailored to remote capabilities.
ASSUMPTION: The remote nature supports international collaboration and engagement, crucial for global brand strategies.
💼 Interview & Application Insights
Typical Process:
- Initial HR screening for role alignment
- Technical interview assessing strategy and creative skills
- Final interview focusing on cultural fit and team dynamics
Key Assessment Areas:
- Creative problem-solving and innovation
- Past campaign success and client management experience
- Adaptability to new trends and technologies
Application Tips:
- Showcase portfolio with past success stories
- Demonstrate strategic thinking and industry awareness
- Highlight adaptability and technology adoption experience
ATS Keywords: Social Media Strategy, Influencer Marketing, Content Creation, Brand Voice
ASSUMPTION: The interview process is structured to assess innovative potential and client-focused success.
🛠️ Tools & Technologies
- NOVA - Proprietary business intelligence tool
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with advanced digital marketing tools is advantageous in optimizing campaign efficiency.
👔 Cultural Fit Considerations
Company Values:
- Diverse and inclusive workplace culture
- Emphasis on innovation and growth
- Commitment to integrity and teamwork
Work Style:
- Highly autonomous with emphasis on independent decision-making
- Collaborative within a cross-functional team environment
- Adaptable to fast-paced, changing trends
Self-Assessment Questions:
- Am I comfortable with remote collaboration?
- Do I enjoy driving creative and strategic initiatives?
- Can I effectively manage multiple client relationships?
ASSUMPTION: Cultural fit is critical in maintaining team synergy and achieving organizational goals despite remote work settings.
⚠️ Potential Challenges
- Navigating complex client demands with limited on-the-ground support
- Keeping pace with rapidly evolving social media landscapes
- Balancing creative autonomy with client expectations
- Ensuring effective remote communication and collaboration
ASSUMPTION: The dynamic nature of the marketing industry and remote dynamics may pose challenges requiring proactive management.
📈 Similar Roles Comparison
- Higher emphasis on influencer relationship management compared to typical social strategist roles.
- Greater autonomy and creative control due to remote setup.
- Strong integration with proprietary technology, offering unique strategic insights.
ASSUMPTION: The role's complexity and necessity for advanced skills set it apart from more traditional marketing roles.
📝 Sample Projects
- Developing a cross-industry influencer engagement campaign.
- Creating trend-responsive social media content strategies.
- Implementing AI-driven analytics for strategy optimization.
ASSUMPTION: Projects will likely leverage Nova and other technologies for innovative campaign execution.
❓ Key Questions to Ask During Interview
- What tools and resources are provided to support remote work?
- How does company culture support remote employees?
- What innovative campaigns has your team successfully executed recently?
- How does your company prioritize diversity and inclusion?
- What growth opportunities are available within the role?
ASSUMPTION: Asking thoughtful questions helps gauge company alignment with personal and professional values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Include a comprehensive portfolio showcasing your best campaigns
- Prepare for potential video interviews by testing technology beforehand
- Research Power Digital's recent trends and successful projects
- Be ready to discuss your adaptability and innovative approaches to challenges
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
