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Social Media and Marketing Assistant - Virtual Assistant

Unlock HBA
Full-time
On-site
Manila, Manila, Philippines
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media and Marketing Assistant - Virtual Assistant

πŸ”Ή Company: Unlock HBA

πŸ”Ή Location: Manila, Philippines

πŸ”Ή Job Type: Full-time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Philippines)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and scheduling content across various social media platforms
  • Assisting in writing, formatting, and sending newsletters via ConvertKit
  • Tracking and analyzing marketing KPIs, engagement, and audience growth metrics
  • Creating and updating landing pages, sales funnels, and event pages in Kajabi
  • Supporting the promotion and content rollout of webinars, courses, and events

ASSUMPTION: This role requires a high level of organization, creativity, and commitment to making a difference in the wellness space.

πŸ“‹ Key Responsibilities

βœ… Manage and schedule content across platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube)

βœ… Assist in writing, formatting, and sending newsletters via ConvertKit (Kit)

βœ… Track and analyze marketing KPIs, engagement, and audience growth metrics

βœ… Create and update landing pages, sales funnels, and event pages in Kajabi

βœ… Support the promotion and content rollout of webinars, courses, and events

βœ… Design social media graphics, visuals, and promotional materials in Canva

βœ… Edit and repurpose podcast, video, and event content using tools like OpusClip, iMovie, and GarageBand

βœ… Assist with podcast guest coordination, bookings, and follow-ups

βœ… Manage public and member-facing communications related to programs and content releases

βœ… Provide customer service and inbox management

βœ… Organize digital files via Dropbox and support scheduling via Calendly and Zoom

βœ… Maintain digital systems and SOPs in Asana and Google Drive

βœ… Support community engagement and client onboarding for online memberships

ASSUMPTION: This role involves a mix of creative, analytical, and administrative tasks, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in digital marketing, social media management, or VA support (wellness or coaching space a plus)

Required Skills:

  • Strong written communication skills with a warm, clear, and engaging tone
  • Experience with Canva, email platforms, and social media scheduling tools
  • Familiarity with podcast production and repurposing content for multiple platforms
  • Organized, proactive, detail-oriented, and confident using a variety of tech tools
  • A heart for service and alignment with holistic health, healing, and empowerment values

Preferred Skills:

  • Experience with Kajabi, ConvertKit, and other marketing tools
  • Fluency in Filipino (Tagalog) and English

ASSUMPTION: Candidates should have a strong background in digital marketing and a passion for wellness to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: PHP 30,000 - 40,000 per month (USD 7.00 - 8.00 per month, based on current exchange rates)

Benefits:

  • Opportunities for professional development and growth
  • Work in a dynamic and supportive team environment
  • Make a meaningful impact by helping to build and strengthen families in the Philippines

Working Hours: Full-time, remote work with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Philippines.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees

Founded: 2006

Company Description:

  • Unlock HBA is a wellness business dedicated to helping people heal from chronic pain through science-backed education, spiritual insight, and community support.
  • Their approach blends neuroscience, spirituality, and compassion into a supportive healing ecosystem.
  • The company's culture is rooted in curiosity, authenticity, empowerment, and joy.

Company Specialties:

  • Private Practice Operations Management
  • Private Practice Consulting
  • Strategic Growth Consulting
  • Strategic Human Resources Management

Company Website: http://www.wellnessworksmp.com

ASSUMPTION: Unlock HBA is a well-established company in the wellness industry, focusing on holistic healing and empowerment.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth

Reporting Structure: This role reports directly to the founder of Unlock HBA

Work Arrangement: Full-time, remote work with flexible hours

Growth Opportunities:

  • Potential to take on more responsibilities as the company grows
  • Opportunities for professional development and training
  • Possibility of advancing to a management or leadership role

ASSUMPTION: This role offers growth opportunities for the right candidate, given the company's size and focus on employee development.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location

Office Location(s): Manila, Philippines

Geographic Context:

  • The Philippines is located in Southeast Asia, with a tropical marine climate and diverse culture
  • Manila, the capital city, is known for its vibrant nightlife, historic sites, and shopping districts
  • The cost of living in the Philippines is generally lower than in many other countries

Work Schedule: Full-time, remote work with flexible hours

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the opportunity to work from anywhere in the Philippines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Skills assessment and/or case study presentation
  • Final interview with the founder of Unlock HBA

Key Assessment Areas:

  • Marketing and social media skills
  • Communication and writing abilities
  • Cultural fit and alignment with company values
  • Problem-solving and analytical skills

Application Tips:

  • Highlight relevant marketing and social media experience in your resume
  • Tailor your cover letter to demonstrate your passion for wellness and alignment with Unlock HBA's mission
  • Prepare examples of your work, such as social media graphics or marketing campaigns
  • Research the company and its founder to show your interest and understanding of their work

ATS Keywords: Social media management, digital marketing, wellness, remote work, virtual assistant, marketing assistant, content creation, community engagement, customer service

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Kajabi
  • Kit (ConvertKit)
  • Canva, OpusClip, iMovie, GarageBand
  • Asana, Slack, Zoom, Calendly
  • Google Workspace, Microsoft Word & Excel
  • Dropbox, SignNow
  • Social Media platforms: Instagram, Facebook, Pinterest, TikTok, LinkedIn, YouTube

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for various tasks.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Curiosity
  • Authenticity
  • Empowerment
  • Joy

Work Style:

  • Creative and innovative
  • Collaborative and supportive
  • Adaptable and proactive

Self-Assessment Questions:

  • Do you share Unlock HBA's passion for wellness and healing?
  • Are you comfortable working remotely and managing your own time?
  • Do you thrive in a dynamic, supportive team environment?

ASSUMPTION: Candidates who align with Unlock HBA's values and work style will be the best fit for this role.

⚠️ Potential Challenges

  • Managing multiple tasks and deadlines in a remote work environment
  • Adapting to a fast-paced, ever-changing work environment
  • Balancing creative and analytical tasks
  • Working with a diverse, global team

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Social Media Manager, but with a focus on wellness and remote work
  • Unlike other marketing roles, this position requires a strong understanding of holistic health and healing
  • Career progression may involve moving into a management or leadership role within the marketing department

ASSUMPTION: This role offers a unique blend of marketing and wellness-focused responsibilities, making it distinct from other similar positions.

πŸ“ Sample Projects

  • Managing a social media campaign to promote a new wellness program
  • Creating and scheduling a series of newsletters to engage the company's email list
  • Analyzing marketing KPIs to optimize campaign performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

  • How does Unlock HBA support the growth and development of its employees?
  • What are the most rewarding and challenging aspects of working at Unlock HBA?
  • How does the company measure success for this role, and what are the key priorities for the first 90 days?
  • What opportunities are there for professional development and advancement within the company?
  • How does the company foster a positive and inclusive work environment, especially for remote employees?

ASSUMPTION: These questions can help applicants better understand the company culture, expectations, and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your passion for wellness
  • Prepare examples of your work, such as social media graphics or marketing campaigns, to showcase your skills
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.