📌 Core Information
🔹 Job Title: Social Media and Marketing Assistant - Virtual Assistant
🔹 Company: Unlock HBA
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Philippines)
🚀 Job Overview
Key aspects of this role include:
- Managing and scheduling content across various social media platforms
- Assisting in writing, formatting, and sending newsletters via ConvertKit
- Tracking and analyzing marketing KPIs, engagement, and audience growth metrics
- Creating and updating landing pages, sales funnels, and event pages in Kajabi
- Supporting the promotion and content rollout of webinars, courses, and events
ASSUMPTION: This role requires a high level of organization, creativity, and commitment to making a difference in the wellness space.
📋 Key Responsibilities
✅ Manage and schedule content across platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube)
✅ Assist in writing, formatting, and sending newsletters via ConvertKit (Kit)
✅ Track and analyze marketing KPIs, engagement, and audience growth metrics
✅ Create and update landing pages, sales funnels, and event pages in Kajabi
✅ Support the promotion and content rollout of webinars, courses, and events
✅ Design social media graphics, visuals, and promotional materials in Canva
✅ Edit and repurpose podcast, video, and event content using tools like OpusClip, iMovie, and GarageBand
✅ Assist with podcast guest coordination, bookings, and follow-ups
✅ Manage public and member-facing communications related to programs and content releases
✅ Provide customer service and inbox management
✅ Organize digital files via Dropbox and support scheduling via Calendly and Zoom
✅ Maintain digital systems and SOPs in Asana and Google Drive
✅ Support community engagement and client onboarding for online memberships
ASSUMPTION: This role involves a mix of creative, analytical, and administrative tasks, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of experience in digital marketing, social media management, or VA support (wellness or coaching space a plus)
Required Skills:
- Strong written communication skills with a warm, clear, and engaging tone
- Experience with Canva, email platforms, and social media scheduling tools
- Familiarity with podcast production and repurposing content for multiple platforms
- Organized, proactive, detail-oriented, and confident using a variety of tech tools
- A heart for service and alignment with holistic health, healing, and empowerment values
Preferred Skills:
- Experience with Kajabi, ConvertKit, and other marketing tools
- Fluency in Filipino (Tagalog) and English
ASSUMPTION: Candidates should have a strong background in digital marketing and a passion for wellness to succeed in this role.
💰 Compensation & Benefits
Salary Range: PHP 30,000 - 40,000 per month (USD 7.00 - 8.00 per month, based on current exchange rates)
Benefits:
- Opportunities for professional development and growth
- Work in a dynamic and supportive team environment
- Make a meaningful impact by helping to build and strengthen families in the Philippines
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Philippines.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 51-200 employees
Founded: 2006
Company Description:
- Unlock HBA is a wellness business dedicated to helping people heal from chronic pain through science-backed education, spiritual insight, and community support.
- Their approach blends neuroscience, spirituality, and compassion into a supportive healing ecosystem.
- The company's culture is rooted in curiosity, authenticity, empowerment, and joy.
Company Specialties:
- Private Practice Operations Management
- Private Practice Consulting
- Strategic Growth Consulting
- Strategic Human Resources Management
Company Website: http://www.wellnessworksmp.com
ASSUMPTION: Unlock HBA is a well-established company in the wellness industry, focusing on holistic healing and empowerment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the founder of Unlock HBA
Work Arrangement: Full-time, remote work with flexible hours
Growth Opportunities:
- Potential to take on more responsibilities as the company grows
- Opportunities for professional development and training
- Possibility of advancing to a management or leadership role
ASSUMPTION: This role offers growth opportunities for the right candidate, given the company's size and focus on employee development.
🌍 Location & Work Environment
Office Type: Remote work, with no physical office location
Office Location(s): Manila, Philippines
Geographic Context:
- The Philippines is located in Southeast Asia, with a tropical marine climate and diverse culture
- Manila, the capital city, is known for its vibrant nightlife, historic sites, and shopping districts
- The cost of living in the Philippines is generally lower than in many other countries
Work Schedule: Full-time, remote work with flexible hours
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the opportunity to work from anywhere in the Philippines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Skills assessment and/or case study presentation
- Final interview with the founder of Unlock HBA
Key Assessment Areas:
- Marketing and social media skills
- Communication and writing abilities
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing and social media experience in your resume
- Tailor your cover letter to demonstrate your passion for wellness and alignment with Unlock HBA's mission
- Prepare examples of your work, such as social media graphics or marketing campaigns
- Research the company and its founder to show your interest and understanding of their work
ATS Keywords: Social media management, digital marketing, wellness, remote work, virtual assistant, marketing assistant, content creation, community engagement, customer service
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing skills and cultural fit.
🛠️ Tools & Technologies
- Kajabi
- Kit (ConvertKit)
- Canva, OpusClip, iMovie, GarageBand
- Asana, Slack, Zoom, Calendly
- Google Workspace, Microsoft Word & Excel
- Dropbox, SignNow
- Social Media platforms: Instagram, Facebook, Pinterest, TikTok, LinkedIn, YouTube
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for various tasks.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Authenticity
- Empowerment
- Joy
Work Style:
- Creative and innovative
- Collaborative and supportive
- Adaptable and proactive
Self-Assessment Questions:
- Do you share Unlock HBA's passion for wellness and healing?
- Are you comfortable working remotely and managing your own time?
- Do you thrive in a dynamic, supportive team environment?
ASSUMPTION: Candidates who align with Unlock HBA's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a remote work environment
- Adapting to a fast-paced, ever-changing work environment
- Balancing creative and analytical tasks
- Working with a diverse, global team
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Social Media Manager, but with a focus on wellness and remote work
- Unlike other marketing roles, this position requires a strong understanding of holistic health and healing
- Career progression may involve moving into a management or leadership role within the marketing department
ASSUMPTION: This role offers a unique blend of marketing and wellness-focused responsibilities, making it distinct from other similar positions.
📝 Sample Projects
- Managing a social media campaign to promote a new wellness program
- Creating and scheduling a series of newsletters to engage the company's email list
- Analyzing marketing KPIs to optimize campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does Unlock HBA support the growth and development of its employees?
- What are the most rewarding and challenging aspects of working at Unlock HBA?
- How does the company measure success for this role, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and advancement within the company?
- How does the company foster a positive and inclusive work environment, especially for remote employees?
ASSUMPTION: These questions can help applicants better understand the company culture, expectations, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your passion for wellness
- Prepare examples of your work, such as social media graphics or marketing campaigns, to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
