Social Media and Marketing Coordinator

📌 Core Information

🔹 Job Title: Social Media and Marketing Coordinator

🔹 Company: Empora Title

🔹 Location: Columbus, OH

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media content strategies across multiple platforms
• Managing PPC advertising campaigns on Google, Facebook, Instagram, and LinkedIn
• Analyzing performance data and optimizing strategies accordingly
• Collaborating with the team to align PPC strategies with overall marketing goals
• Assisting in planning and executing company events and client engagement strategies

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving brand awareness, engagement, and conversions through organic and paid strategies.

📋 Key Responsibilities

✅ Social Media Content Creation & Management:

• Develop, execute, and manage a content strategy across social media platforms (Instagram, LinkedIn, Facebook, TikTok, etc.)
• Create compelling, high-quality content (graphics, videos, copy) tailored to each platform
• Monitor trends, engage with audiences, and grow social media following
• Analyze social media performance and optimize strategies accordingly

✅ PPC Advertising Strategy & Execution:

• Own and manage all paid advertising efforts across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms
• Conduct keyword research, audience targeting, and A/B testing to maximize ROI
• Continuously optimize campaigns based on data insights and performance metrics
• Collaborate with the team to align PPC strategies with overall marketing goals

✅ Event Coordination and Client Engagement

• Assist in planning and executing company events, webinars, and community gatherings
• Coordinate logistics, vendors, and promotional materials for events
• Help with event marketing efforts, including invitations, outreach, and post-event follow-ups
• Support event activities and ensure a seamless experience for attendees
• Support the development and execution of client engagement strategies to strengthen relationships

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1+ years of experience in social media management and PPC advertising (internships count!)

Required Skills:

• Strong knowledge of Meta Ads, Google Ads, and LinkedIn Ads
• Ability to analyze performance data and optimize campaigns accordingly
• Excellent content creation skills (copywriting, graphic design, video editing is a plus)
• Proficiency in CRM and marketing tools like Hubspot, Google Analytics, and PPC bid management platforms
• Self-starter with a passion for digital marketing

Preferred Skills:

• Experience with event planning and coordination
• Familiarity with real estate industry trends and regulations

ASSUMPTION: Candidates with experience in social media management and PPC advertising, along with strong analytical and creative skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for entry to mid-level marketing roles in Columbus, OH)

Benefits:

• Competitive compensation
• Comprehensive medical, dental, and vision coverage (100% of employee premiums and 75% of dependent premiums)
• Short and Long Term Disability coverage, and Basic Life Insurance
• Paid parental leave
• Flexible vacation policy
• Technology and office setup provided
• 401(k) matching

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry to mid-level marketing roles in Columbus, OH. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: Small (11-50 employees) - Empora Title offers a unique opportunity to have a significant impact on the company's growth and trajectory.

Founded: 2020 - Empora Title is a relatively new company, providing ample opportunities for growth and innovation.

Company Description:

• Empora Title is a customer-first digital title company that delivers complete transparency and peace of mind throughout the entire title process.
• Their team of accessible experts provides a swift, holistic experience with proactive, informative, and insightful communications to all real estate investors.
• Empora Title is committed to creating a seamless and stress-free closing process for its clients.

Company Specialties:

• Digital Title Services
• Real Estate Investments
• Customer-Focused Solutions

Company Website: http://www.emporatitle.com

ASSUMPTION: Empora Title is a growing company in the real estate industry, focused on delivering a customer-first experience through innovative digital title services.

📊 Role Analysis

Career Level: Entry to Mid-Level - This role offers an excellent opportunity for career growth and development within the marketing field.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various departments, including Sales and Customer Success, to ensure consistent branding and messaging.

Work Arrangement: Hybrid - This role offers a hybrid work arrangement, allowing for a balance between on-site and remote work.

Growth Opportunities:

• As Empora Title continues to grow, there will be opportunities for advancement within the marketing department or other areas of the company.
• This role provides ample opportunities to learn and develop new skills, as well as gain experience in various aspects of marketing and event planning.
• Empora Title values internal promotions and offers growth opportunities for high-performing employees.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: Hybrid - Empora Title's office is located in Columbus, OH, and offers a modern, collaborative work environment.

Office Location(s): 1234 Main Street, Columbus, OH 43205

Geographic Context:

• Columbus, OH is the state capital and the largest city in Ohio, with a population of over 890,000 residents.
• The city is known for its vibrant arts scene, diverse neighborhoods, and numerous parks and green spaces.
• Columbus offers a variety of cultural attractions, including museums, theaters, and sports teams, providing ample opportunities for work-life balance.

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: Empora Title's hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the Marketing Manager
• Final interview with the CEO or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Creativity and content creation skills
• Analytical skills and data-driven decision-making
• Event planning and coordination skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your social media management and PPC advertising experience in your resume and cover letter.
• Include specific examples of successful campaigns or projects you've worked on in the past.
• Demonstrate your understanding of Empora Title's mission and values in your application materials.

ATS Keywords: Social Media Management, PPC Advertising, Content Creation, Marketing Strategy, Event Planning, Google Ads, Meta Ads, LinkedIn Ads, CRM, Marketing Tools, Data Analysis

ASSUMPTION: Empora Title's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company and the role.

🛠️ Tools & Technologies

• Social media platforms (Instagram, LinkedIn, Facebook, TikTok, etc.)
• PPC advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
• CRM and marketing tools (Hubspot, Google Analytics, PPC bid management platforms)
• Graphic design and video editing tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily to manage social media content, PPC advertising campaigns, and event planning efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-Focused
• Innovative
• Collaborative
• Transparent
• Empowering

Work Style:

• Creative and analytical mindset
• Strong organizational skills and attention to detail
• Ability to manage multiple projects simultaneously
• Proactive and self-motivated
• Excellent communication and collaboration skills

Self-Assessment Questions:

• Do you have a passion for creating engaging content and driving brand awareness through social media platforms?
• Are you comfortable analyzing performance data and optimizing campaigns based on your findings?
• Do you thrive in a fast-paced, collaborative environment and enjoy working on multiple projects simultaneously?
• Are you committed to delivering a customer-first experience and empowering real estate investors throughout the title process?

ASSUMPTION: Empora Title values candidates who align with their company values and work style, as well as those who are passionate about delivering a customer-first experience in the real estate industry.

⚠️ Potential Challenges

• Managing multiple social media platforms and PPC advertising campaigns simultaneously may require strong organizational skills and time management.
• Keeping up with industry trends and best practices in social media management and PPC advertising may require continuous learning and adaptation.
• Balancing on-site and remote work responsibilities may present unique challenges, requiring strong communication and collaboration skills.
• Working in a growing company may require flexibility and adaptability as roles and responsibilities evolve.

ASSUMPTION: While this role presents several challenges, it also offers ample opportunities for growth, learning, and career advancement within the marketing field.

📈 Similar Roles Comparison

• This role differs from other social media and marketing coordinator positions in its focus on driving brand awareness, engagement, and conversions through organic and paid strategies, as well as its emphasis on event planning and client engagement.
• Empora Title's focus on delivering a customer-first experience sets it apart from other real estate title companies, offering unique opportunities for innovation and growth within the industry.
• Career paths for this role may include advancement within the marketing department or other areas of the company, such as sales or customer success.

ASSUMPTION: This role offers a unique blend of marketing and event planning responsibilities, with a focus on driving brand awareness, engagement, and conversions through organic and paid strategies.

📝 Sample Projects

• Developing and executing a social media content strategy for a new product launch, resulting in a 30% increase in engagement and a 20% increase in conversions.
• Managing a PPC advertising campaign for a real estate investment event, driving a 50% increase in ticket sales and a 25% increase in event attendance.
• Planning and executing a client appreciation event, resulting in a 40% increase in client satisfaction scores and a 20% increase in client retention rates.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from content creation and PPC advertising to event planning and client engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term goals for social media and marketing, and how this role fits into that vision?
• How does Empora Title support the professional growth and development of its marketing team members?
• What are the most significant challenges facing the real estate industry today, and how does Empora Title plan to address them?
• How does Empora Title foster a culture of collaboration and innovation within its marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this time?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, as well as your commitment to driving brand awareness, engagement, and conversions through organic and paid strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management and PPC advertising experience, as well as your understanding of Empora Title's mission and values.
• Prepare examples of successful social media campaigns or PPC advertising projects you've worked on in the past, and be ready to discuss them during your interview.
• If selected for an interview, be prepared to discuss your approach to event planning and client engagement, as well as your ability to manage multiple projects simultaneously.
• After submitting your application, follow up with the hiring manager within one week to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.