G

SOCIAL MEDIA AND MARKETING OFFICER

G C School of Careers
Full-time
On-site
Nicosia, LefkosΓ­a, Cyprus
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media and Marketing Officer

πŸ”Ή Company: G C School of Careers

πŸ”Ή Location: Nicosia, LefkosΓ­a, Cyprus

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive social media advertising policy
  • Creating and publishing engaging multimedia content for various platforms
  • Planning and executing paid and organic social media campaigns
  • Monitoring and analyzing campaign performance to optimize strategies

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving engagement and brand visibility through social media channels.

πŸ“‹ Key Responsibilities

βœ… Develop and draft the company’s Social Media Advertising Policy, ensuring alignment with brand strategy, legal, and ethical guidelines.

βœ… Create, edit, and publish engaging multimedia content (text, images, videos, etc.) tailored for each platform (Facebook, Instagram, LinkedIn).

βœ… Plan and execute paid and organic social media campaigns to enhance brand visibility and engagement.

βœ… Monitor, analyze, and report on performance metrics to evaluate the effectiveness of campaigns and adjust strategies as needed.

βœ… Collaborate with Management Team to maintain brand consistency.

βœ… Manage the content calendar, ensuring timely and coordinated social media publishing.

βœ… Respond to audience interactions, comments, and inquiries in a professional and timely manner.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize social media impact.

🎯 Required Qualifications

Education: Bachelor's degree in Social Media, Digital Marketing, Communications, or a related field.

Experience: Proven experience in social media management and content creation, preferably in a similar role.

Required Skills:

  • Excellent written and verbal communication skills
  • Strong understanding of social media platforms, tools, and performance analytics
  • Ability to work independently, manage multiple tasks, and meet deadlines
  • Creative mindset with attention to detail

Preferred Skills:

  • Experience with social media advertising (Meta Ads, Google Ads, LinkedIn Ads, etc.)
  • Knowledge of SEO, content marketing, and digital branding
  • Graphic design or video editing skills

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and analytical skills will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: The average salary for a Social Media and Marketing Officer in Cyprus ranges from €25,000 to €35,000 per year. This estimate is based on industry standards and the experience level required for this role.

Benefits:

  • Health insurance
  • Retirement plan
  • On-site parking

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM).

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Education

Company Size: Small (34 employees)

Founded: 1989

Company Description:

  • G C School of Careers is a private educational institution offering vocational training and professional development courses.
  • The school aims to provide high-quality, market-driven education to help students build successful careers.
  • It focuses on close collaboration with industry professionals to ensure its programs remain relevant and up-to-date.

Company Specialties:

  • Vocational training
  • Professional development courses
  • Career guidance and counseling

Company Website: http://gcsc.ac.cy

ASSUMPTION: Working at G C School of Careers offers a dynamic and collaborative environment, with a strong focus on helping students succeed in their chosen careers.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department or the organization.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with other departments, such as admissions and student services.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

  • Advancement to a senior marketing role within the department
  • Expanding responsibilities to include event management or student recruitment
  • Potential to move into a leadership or management position within the organization

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a clear path for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Modern, well-equipped facilities with a collaborative and supportive work environment.

Office Location(s): Nicosia, Cyprus

Geographic Context:

  • Nicosia is the capital and largest city of Cyprus, offering a mix of urban and cultural experiences.
  • The city is known for its historic sites, vibrant nightlife, and diverse culinary scene.
  • Nicosia provides easy access to beautiful beaches and natural landscapes, with the Troodos Mountains and coastal towns within a short drive.

Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours to accommodate specific projects or events.

ASSUMPTION: Working in Nicosia offers a blend of urban convenience and cultural richness, with easy access to natural beauty and outdoor activities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening to assess communication skills and cultural fit
  • In-person or virtual interview with the Marketing Manager and a panel of department members
  • Background check and reference verification for the final candidate

Key Assessment Areas:

  • Creativity and innovation in content development
  • Analytical skills and data-driven decision-making
  • Communication and interpersonal skills
  • Cultural fit and alignment with the organization's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Include examples of your previous social media campaigns and their outcomes
  • Prepare questions to ask during the interview, demonstrating your interest in the role and the organization

ATS Keywords: Social Media Management, Content Creation, Marketing Campaigns, Performance Analytics, Brand Consistency, Content Calendar Management, Audience Engagement, SEO, Digital Marketing, Graphic Design, Video Editing

ASSUMPTION: The application process for this role is competitive, with a focus on assessing both creative and analytical skills, as well as cultural fit.

πŸ› οΈ Tools & Technologies

  • Meta Business Suite
  • Hootsuite
  • Canva
  • Buffer
  • Google Analytics
  • SEMrush

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for content creation, scheduling, and performance analysis.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in education and student success
  • Collaboration and teamwork
  • Innovation and continuous improvement

Work Style:

  • Creative and innovative
  • Data-driven and analytical
  • Collaborative and team-oriented

Self-Assessment Questions:

  • How do you stay up-to-date with the latest social media trends and best practices?
  • Can you provide an example of a successful social media campaign you've managed, and how you optimized it based on performance data?
  • How do you balance creativity with data-driven decision-making in your approach to social media marketing?

ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a collaborative work style will be well-suited to this role and the organization's culture.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content types simultaneously
  • Keeping up with the fast-paced nature of social media trends and algorithm changes
  • Balancing creative and analytical responsibilities, with a focus on driving engagement and brand visibility
  • Collaborating effectively with various departments to maintain brand consistency

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a data-driven approach to social media marketing.

πŸ“ˆ Similar Roles Comparison

  • This role differs from a Social Media Manager in that it requires a greater emphasis on policy development and strategic planning, in addition to day-to-day content creation and campaign management.
  • Compared to a Digital Marketing Specialist, this role focuses more specifically on social media channels and less on other digital marketing aspects, such as SEO or email marketing.
  • Career progression in this role could lead to a Senior Marketing Manager position, with broader responsibilities for the entire marketing department.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and interview responses to highlight their relevant skills and experiences.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive social media advertising policy for a new product launch
  • Creating and executing a targeted social media campaign to increase event attendance by 20%
  • Analyzing and optimizing the performance of existing social media channels to improve engagement and reach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning and policy development to creative content creation and data-driven optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the school's social media presence, and what specific areas you'd like to improve or expand upon?
  • How does the Marketing Department collaborate with other departments, such as Admissions and Student Services, to maintain brand consistency and support the school's mission?
  • What opportunities are there for professional development and growth within the Marketing Department and the organization as a whole?
  • How does the school measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
  • What is the work environment like, and how does the team support one another to achieve our collective goals?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the organization, and can help you better understand the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your previous social media campaigns and their outcomes to discuss during the interview
  • Prepare questions to ask during the interview, demonstrating your interest in the role and the organization
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.