📌 Core Information
🔹 Job Title: Social Media and Marketing Officer
🔹 Company: G C School of Careers
🔹 Location: Nicosia, Lefkosía, Cyprus
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive social media advertising policy
- Creating and publishing engaging multimedia content for various platforms
- Planning and executing paid and organic social media campaigns
- Monitoring and analyzing campaign performance to optimize strategies
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving engagement and brand visibility through social media channels.
📋 Key Responsibilities
✅ Develop and draft the company’s Social Media Advertising Policy, ensuring alignment with brand strategy, legal, and ethical guidelines.
✅ Create, edit, and publish engaging multimedia content (text, images, videos, etc.) tailored for each platform (Facebook, Instagram, LinkedIn).
✅ Plan and execute paid and organic social media campaigns to enhance brand visibility and engagement.
✅ Monitor, analyze, and report on performance metrics to evaluate the effectiveness of campaigns and adjust strategies as needed.
✅ Collaborate with Management Team to maintain brand consistency.
✅ Manage the content calendar, ensuring timely and coordinated social media publishing.
✅ Respond to audience interactions, comments, and inquiries in a professional and timely manner.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize social media impact.
🎯 Required Qualifications
Education: Bachelor's degree in Social Media, Digital Marketing, Communications, or a related field.
Experience: Proven experience in social media management and content creation, preferably in a similar role.
Required Skills:
- Excellent written and verbal communication skills
- Strong understanding of social media platforms, tools, and performance analytics
- Ability to work independently, manage multiple tasks, and meet deadlines
- Creative mindset with attention to detail
Preferred Skills:
- Experience with social media advertising (Meta Ads, Google Ads, LinkedIn Ads, etc.)
- Knowledge of SEO, content marketing, and digital branding
- Graphic design or video editing skills
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and analytical skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Social Media and Marketing Officer in Cyprus ranges from €25,000 to €35,000 per year. This estimate is based on industry standards and the experience level required for this role.
Benefits:
- Health insurance
- Retirement plan
- On-site parking
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM).
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Education
Company Size: Small (34 employees)
Founded: 1989
Company Description:
- G C School of Careers is a private educational institution offering vocational training and professional development courses.
- The school aims to provide high-quality, market-driven education to help students build successful careers.
- It focuses on close collaboration with industry professionals to ensure its programs remain relevant and up-to-date.
Company Specialties:
- Vocational training
- Professional development courses
- Career guidance and counseling
Company Website: http://gcsc.ac.cy
ASSUMPTION: Working at G C School of Careers offers a dynamic and collaborative environment, with a strong focus on helping students succeed in their chosen careers.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department or the organization.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with other departments, such as admissions and student services.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a senior marketing role within the department
- Expanding responsibilities to include event management or student recruitment
- Potential to move into a leadership or management position within the organization
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a clear path for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Modern, well-equipped facilities with a collaborative and supportive work environment.
Office Location(s): Nicosia, Cyprus
Geographic Context:
- Nicosia is the capital and largest city of Cyprus, offering a mix of urban and cultural experiences.
- The city is known for its historic sites, vibrant nightlife, and diverse culinary scene.
- Nicosia provides easy access to beautiful beaches and natural landscapes, with the Troodos Mountains and coastal towns within a short drive.
Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours to accommodate specific projects or events.
ASSUMPTION: Working in Nicosia offers a blend of urban convenience and cultural richness, with easy access to natural beauty and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager and a panel of department members
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Creativity and innovation in content development
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with the organization's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your previous social media campaigns and their outcomes
- Prepare questions to ask during the interview, demonstrating your interest in the role and the organization
ATS Keywords: Social Media Management, Content Creation, Marketing Campaigns, Performance Analytics, Brand Consistency, Content Calendar Management, Audience Engagement, SEO, Digital Marketing, Graphic Design, Video Editing
ASSUMPTION: The application process for this role is competitive, with a focus on assessing both creative and analytical skills, as well as cultural fit.
🛠️ Tools & Technologies
- Meta Business Suite
- Hootsuite
- Canva
- Buffer
- Google Analytics
- SEMrush
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for content creation, scheduling, and performance analysis.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education and student success
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and best practices?
- Can you provide an example of a successful social media campaign you've managed, and how you optimized it based on performance data?
- How do you balance creativity with data-driven decision-making in your approach to social media marketing?
ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a collaborative work style will be well-suited to this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple social media platforms and content types simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing creative and analytical responsibilities, with a focus on driving engagement and brand visibility
- Collaborating effectively with various departments to maintain brand consistency
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a data-driven approach to social media marketing.
📈 Similar Roles Comparison
- This role differs from a Social Media Manager in that it requires a greater emphasis on policy development and strategic planning, in addition to day-to-day content creation and campaign management.
- Compared to a Digital Marketing Specialist, this role focuses more specifically on social media channels and less on other digital marketing aspects, such as SEO or email marketing.
- Career progression in this role could lead to a Senior Marketing Manager position, with broader responsibilities for the entire marketing department.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and interview responses to highlight their relevant skills and experiences.
📝 Sample Projects
- Developing and implementing a comprehensive social media advertising policy for a new product launch
- Creating and executing a targeted social media campaign to increase event attendance by 20%
- Analyzing and optimizing the performance of existing social media channels to improve engagement and reach
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning and policy development to creative content creation and data-driven optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the school's social media presence, and what specific areas you'd like to improve or expand upon?
- How does the Marketing Department collaborate with other departments, such as Admissions and Student Services, to maintain brand consistency and support the school's mission?
- What opportunities are there for professional development and growth within the Marketing Department and the organization as a whole?
- How does the school measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the work environment like, and how does the team support one another to achieve our collective goals?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the organization, and can help you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous social media campaigns and their outcomes to discuss during the interview
- Prepare questions to ask during the interview, demonstrating your interest in the role and the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
