Social Media and Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media and Marketing Specialist

🔹 Company: SmartFlower Solar LLC

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content for social media, website, and marketing campaigns
• Managing and growing the company's social media presence
• Planning, executing, and monitoring marketing campaigns
• Working closely with sales and technical teams for cohesive messaging
• Analyzing performance metrics to optimize strategies and report on campaign effectiveness

ASSUMPTION: This role requires a strong background in social media management, digital marketing, and multimedia design. Proficiency in relevant tools and a passion for sustainability are essential.

📋 Key Responsibilities

✅ Develop engaging, creative, and high-quality content for social media platforms, website, marketing campaigns, company blogs, and sales materials

✅ Manage and grow the company's social media presence across platforms

✅ Plan, execute, and monitor marketing campaigns that align with the company's brand and goals

✅ Work closely with the sales team to develop automations and cadences, and explore opportunities to enable more effective sales and marketing strategies

✅ Collaborate with the marketing agency to expand the company's reach and following

✅ Analyze performance metrics through Salesforce, Google Analytics, Meta Suite, LinkedIn, and other tools to optimize strategies and report on campaign effectiveness

✅ Work closely with the sales and technical teams to ensure cohesive messaging and branding throughout materials

✅ Drive and execute planning for annual events, including the organization of marketing materials, graphics, video materials, lead nurturing, and outreach

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work collaboratively in a team environment and adapt to a fast-paced, dynamic work culture.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years in social media management, digital marketing, and/or multimedia design, preferably within the renewable energy or architectural design sectors

Required Skills:

• Proficiency in social media platforms, content creation tools (such as Canva, Adobe Creative Suite), analytics tools (Google Analytics, social media insights), and experience building website pages (Unbounce, Wix, etc.)
• Excellent written and verbal communication skills
• Passion for renewable energy and sustainability
• Ability to work collaboratively in a team environment and adapt to a fast-paced, dynamic work culture

Preferred Skills:

• Experience with Salesforce/Account Engagement or similar platform
• Familiarity with the renewable energy industry

ASSUMPTION: Candidates with experience in the renewable energy or architectural design sectors may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for event planning and campaign execution)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SmartFlower Solar operates in the solar electric power generation industry, focusing on innovative, visually iconic solar energy solutions.

Company Size: With 11-50 employees, SmartFlower Solar offers a dynamic, agile work environment where every role has clear visibility and influence.

Founded: SmartFlower Solar was founded in 2015, focusing on creating a unique, all-in-one solar flower solution that combines technology, sustainability, and art.

Company Description:

• SmartFlower Solar offers a revolutionary solar energy system that follows the sun from sunrise to sunset, producing up to 40% more power than conventional solar systems
• The company's product platform consists of the SmartFlower and its battery-storage option, SmartFlower +Plus
• SmartFlower Solar sells its products worldwide to commercial, institutional, and residential customers searching for iconic design, superior performance, and ease of installation

Company Specialties:

• Solar electric power generation
• Innovative solar technology
• Sustainable energy solutions
• Iconic design in renewable energy

Company Website: http://smartflower.com

ASSUMPTION: SmartFlower Solar's unique product offering and commitment to sustainability make it an attractive employer for candidates passionate about renewable energy and innovative design.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in social media management, digital marketing, and/or multimedia design.

Reporting Structure: The Social Media and Marketing Specialist will report directly to the Marketing Manager and work closely with the sales and technical teams.

Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks or events. The role requires a presence in the Boston office for collaboration and meetings.

Growth Opportunities:

• Expanding the company's reach and following through innovative marketing campaigns
• Developing and implementing new marketing strategies to drive sales and lead generation
• Gaining experience in a dynamic, growing company within the renewable energy industry

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader company.

🌍 Location & Work Environment

Office Type: SmartFlower Solar's office is located in Boston, MA, offering a collaborative, open-plan work environment.

Office Location(s): 20 Park Plaza, Suite 1101, Boston, MA 02116, US

Geographic Context:

• Boston is a vibrant, multicultural city with a strong focus on sustainability and innovation
• The city offers a high quality of life, with numerous cultural attractions, parks, and outdoor activities
• Boston's central location on the East Coast makes it an ideal hub for business travel and collaboration

Work Schedule: The work schedule is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for event planning and campaign execution.

ASSUMPTION: The Boston office provides a dynamic, collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and qualifications
• Portfolio review or case study presentation to demonstrate creative and strategic thinking
• Final interview with the CEO or another senior team member to discuss long-term goals and fit within the company

Key Assessment Areas:

• Creativity and strategic thinking in marketing campaign development
• Proficiency in social media management and analytics tools
• Communication skills and ability to work collaboratively in a team environment
• Passion for renewable energy and sustainability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in social media management, digital marketing, and multimedia design
• Include examples of your work, such as social media campaigns, blog posts, or graphic design projects
• Demonstrate your understanding of the renewable energy industry and SmartFlower Solar's unique product offering
• Prepare questions to ask during the interview that showcase your interest in the role and the company

ATS Keywords: Social Media Management, Digital Marketing, Multimedia Design, Content Creation, Graphic Design, Analytics, Sales Enablement, Community Engagement, Campaign Development, Communication, Creativity, Team Player, Website Management, Event Planning, Brand Strategy, Lead Generation

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and demonstrate their passion for renewable energy and sustainability.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
• Content creation tools (Canva, Adobe Creative Suite)
• Analytics tools (Google Analytics, social media insights)
• Website management tools (Unbounce, Wix)
• Salesforce/Account Engagement or similar platform

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation: SmartFlower Solar values creativity and continuous improvement in all aspects of its business
• Sustainability: The company is committed to driving the clean energy transition and reducing its environmental impact
• Collaboration: SmartFlower Solar fosters a collaborative work environment where every role has clear visibility and influence

Work Style:

• Dynamic and fast-paced: The company operates in a rapidly growing industry and requires employees who can adapt to change and thrive in a fast-paced environment
• Creative and innovative: SmartFlower Solar values employees who think outside the box and bring fresh ideas to the table
• Collaborative: The company encourages open communication and teamwork across departments

Self-Assessment Questions:

• Do you have a passion for renewable energy and sustainability?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you able to think creatively and strategically about marketing campaigns and content creation?

ASSUMPTION: Candidates who align with SmartFlower Solar's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the fast-paced, dynamic work environment
• Adapting to the unique, innovative product offering and finding creative ways to market it
• Balancing event planning and campaign execution with day-to-day marketing tasks

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a creative approach to marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media management and content creation for a unique, innovative product
• Experience in the renewable energy industry or architectural design sectors may be beneficial but is not required
• This role offers opportunities for professional growth and development within the marketing department and the broader company

ASSUMPTION: Candidates should consider their interest in renewable energy and sustainability, as well as their ability to thrive in a dynamic, collaborative work environment, when comparing this role to similar positions.

📝 Sample Projects

• Developing a social media campaign to promote SmartFlower Solar's unique product offering and commitment to sustainability
• Creating engaging content for the company's website, blog, and sales materials
• Planning and executing an event to showcase SmartFlower Solar's innovative solar energy solution

ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term marketing strategy?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does SmartFlower Solar differentiate itself from other solar energy providers, and how can this role help communicate that differentiation to customers?
• What opportunities are there for professional growth and development within the marketing department and the broader company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and the company, as well as their strategic thinking and long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, and demonstrate your passion for renewable energy and sustainability
• Prepare a portfolio or examples of your work, such as social media campaigns, blog posts, or graphic design projects
• Prepare questions to ask during the interview that showcase your interest in the role and the company
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.