Social Media and Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media and Marketing Specialist

🔹 Company: Central One Federal Credit Union

🔹 Location: Shrewsbury, MA

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level to Mid-level (1-3 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies to increase brand awareness and engagement
• Creating engaging content (graphics, videos, and written posts) for social media and blogs
• Collaborating with internal teams to ensure consistent branding across all marketing projects
• Monitoring and responding to online reviews, comments, and direct messages
• Staying up-to-date with social media trends and providing recommendations to enhance the credit union's online presence

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and marketing strategies. Previous experience in a marketing or related role is preferred but not required.

📋 Key Responsibilities

✅ Create and manage a social media content calendar

✅ Develop and implement social media strategies to increase the credit union's online presence and engagement

✅ Collaborate with internal teams to ensure social media content aligns with the credit union's marketing and branding voice and strategies

✅ Monitor and respond to online reviews, member surveys, and social media reviews, comments, and direct messages

✅ Stay up-to-date with the latest social media trends, tools, and best practices and provide recommendations to enhance the credit union's social media presence

✅ Coordinate member communication and maintain brand consistency throughout all marketing projects

✅ Assist the Retirement & Investment Center, Auto Advisors, and Oak Tree Insurance Agency with supporting marketing materials and communications

✅ Collaborate with the Marketing Team to generate ideas for external promotion campaigns and member engagement to support and promote the Central One brand

✅ Coordinate content and materials for seminars, webinars, and events

✅ Coordinate and order marketing collateral and supplies

✅ Assist with coordinating focus groups to gather feedback

✅ Attend Marketing events to promote on social media, which may include evenings and weekends

✅ Willingness to represent the credit union as an on-camera social media ambassador

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment. Familiarity with social media platforms and content creation tools is essential.

🎯 Required Qualifications

Education: A bachelor’s degree or completion of a specialized certification or licensing

Experience: 1 – 3 years of marketing-related experience preferred

Required Skills:

• Excellent written and verbal communication skills
• Microsoft and Excel experience
• Strong storytelling and content creation abilities
• Knowledge of social media trends and best practices
• Strong organizational and time-management skills
• Experience in short form video editing using native tools within social media platforms
• Experience in curating and writing blog content, articles, and multiple forms of written materials to support social media campaigns

Preferred Skills:

• Previous experience in a marketing or related role
• Familiarity with the banking industry

ASSUMPTION: Candidates with relevant marketing experience and a strong portfolio showcasing their content creation skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (Based on industry standards for entry-level to mid-level marketing roles in the banking sector in Massachusetts)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on financial services

Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:00 PM. Occasional evenings and weekends may be required for events and promotions.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 51-200 employees

Founded: 1952

Company Description:

• Central One Federal Credit Union is a community-based credit union serving local communities in Massachusetts
• They offer a range of financial products and services, including auto loans, debit/credit cards, checking, savings, mortgage loans, and more
• Central One is committed to helping members work toward a financially secure future by providing personalized banking products and financial guidance

Company Specialties:

• Auto Loans
• Debit/Credit Cards
• Checking
• Savings and CD's
• Mortgage Loans
• Home Equity Loans/Lines
• Business & Personal Loans
• Investments
• Personal and Business Insurance
• Student Loans
• Credit Union Credit Card
• Visa Credit Cards
• and Internet Banking

Company Website: http://www.centralfcu.com

ASSUMPTION: Central One Federal Credit Union is a well-established financial institution with a strong commitment to community involvement and member satisfaction.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: This role reports directly to the Marketing Department

Work Arrangement: On-site, full-time, with occasional evenings and weekends required for events and promotions

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the department
• Expanding skills and knowledge in digital marketing and social media management
• Potential opportunities in other departments, such as Business Development or Member Services

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing Department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 714 Main Street, Shrewsbury, MA 01545

Geographic Context:

• Shrewsbury is a suburban town located in Worcester County, Massachusetts
• The area offers a mix of urban and rural environments, with easy access to major cities like Worcester and Boston
• Shrewsbury is known for its strong sense of community and high-quality schools

Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM, with occasional evenings and weekends required for events and promotions

ASSUMPTION: The work environment at Central One Federal Credit Union is collaborative and supportive, with a strong emphasis on teamwork and member satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Department
• Final interview with the Marketing Manager or a panel of Marketing Department members

Key Assessment Areas:

• Content creation and storytelling skills
• Knowledge of social media trends and best practices
• Organizational skills and attention to detail
• Ability to work well with others and collaborate effectively

Application Tips:

• Tailor your resume and cover letter to highlight your content creation skills and marketing experience
• Include examples of your previous work, such as blog posts, social media campaigns, or marketing materials
• Demonstrate your understanding of the banking industry and Central One's mission and values during your interview

ATS Keywords: Social Media, Marketing, Content Creation, Storytelling, Branding, Engagement, Strategy, Microsoft, Excel, Blog, Video Editing, Banking, Credit Union

ASSUMPTION: Central One Federal Credit Union uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with Microsoft Office Suite and social media platforms is essential for this role. Experience with content creation tools and project management software is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Deliver Exceptional Service
• Work as a Team
• Have Fun
• People Helping People
• Be C.E.N.T.R.A.L. One Ambassadors (Caring, Enthusiastic, Nimble, Team-Oriented, Resilient, Altruistic, Loyal)

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on member satisfaction and community involvement

Self-Assessment Questions:

• Do you have strong content creation skills and a passion for storytelling?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you share Central One's commitment to delivering exceptional service and helping members achieve their financial goals?

ASSUMPTION: Candidates who align with Central One's values and work style will be a strong fit for this role and the organization.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation projects simultaneously
• Keeping up with the fast-paced nature of social media trends and best practices
• Occasional evenings and weekends required for events and promotions
• Working within a tight budget for marketing materials and promotions

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Social Media Coordinator or Marketing Coordinator position in other industries
• However, this role is unique in that it focuses on the banking industry and requires an understanding of financial products and services
• Career progression in this role may lead to opportunities in Marketing Management or other areas of the banking industry

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the banking industry and financial services sets it apart.

📝 Sample Projects

• Developing a social media content calendar for a quarter, including a mix of engaging, informative, and promotional content
• Creating a series of short videos showcasing the benefits of Central One's financial products and services
• Writing a blog post about the importance of financial literacy and how Central One supports its members in achieving their financial goals

ASSUMPTION: These sample projects demonstrate the range of content creation and marketing tasks required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Central One?
• What are the biggest challenges facing the Marketing Department, and how can this role help address them?
• How does Central One support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Central One measure the success of its social media and marketing efforts?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paylocity job posting
• Tailor your resume and cover letter to highlight your content creation skills, marketing experience, and understanding of the banking industry
• Prepare examples of your previous work, such as blog posts, social media campaigns, or marketing materials, to showcase during your interview
• Research Central One Federal Credit Union and be prepared to discuss their mission, values, and commitment to community involvement during your interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.