Social Media and Marketing Support Specialist

📌 Core Information

🔹 Job Title: Social Media and Marketing Support Specialist

🔹 Company: VGW

🔹 Location: Manila, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Proactively managing social media channels for player engagement
• Monitoring and responding to players across acquisition and retention life stages
• Collaborating with cross-functional teams to enhance player experience
• Managing escalations and campaign responses
• Building relationships with key players in the community

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to handle multiple tasks in a fast-paced environment. Previous social media experience in a similar role is essential.

📋 Key Responsibilities

✅ Proactively monitor and respond to players across various social media channels

✅ Manage escalations for social posts and priority campaigns

✅ Monitor and manage Salesforce for 'Big Check' responses and ad hoc campaigns

✅ Assist in selection and remuneration of competition winners based on set criteria

✅ Build relationships with key players in the community

ASSUMPTION: This role requires a proactive approach to player engagement, strong communication skills, and the ability to manage multiple tasks efficiently.

🎯 Required Qualifications

Education: 4-year course college graduate (Marketing, Communications, or any business-related courses)

Experience: Must have at least 2 to 3 years of social media experience working in a fast-paced environment

Required Skills:

• Excellent written and verbal communication skills
• Proficient in Salesforce and Sprinklr (preferred)
• Ability to handle a large volume of player engagement
• Knowledgeable with social media and community engagement trends
• Great attention to detail and effective stakeholder management

Preferred Skills:

• Experience using Salesforce and Sprinklr

ASSUMPTION: Candidates with relevant experience and strong communication skills are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (Estimated based on industry standards for a mid-level marketing role in Manila)

Benefits:

• Competitive compensation and perks
• Flexible work arrangement (Remote OK)
• Opportunities for learning and career advancement

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Manila. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 1,001-5,000 employees (Mid-sized company)

Founded: 2010

Company Description:

• VGW is an interactive entertainment company delivering world-class, free-to-play online social games
• Brands include Chumba Casino, Global Poker, and LuckyLand Slots
• Core value: "Our players come first"

Company Specialties:

• Technology
• Social Gaming
• Game Development
• Entertainment

Company Website: http://www.vgw.co

ASSUMPTION: VGW is a mid-sized company focused on delivering high-quality, free-to-play online social games. Their core value emphasizes a player-centric approach.

📊 Role Analysis

Career Level: Mid-level marketing role

Reporting Structure: Reports to the Team Leader

Work Arrangement: Remote OK, with flexible hours

Growth Opportunities:

• Potential career progression within the marketing team
• Learning and development opportunities

ASSUMPTION: This role offers opportunities for career growth and learning within the marketing team at VGW.

🌍 Location & Work Environment

Office Type: Remote-friendly with occasional travel to Metro Manila

Office Location(s): Manila, Philippines

Geographic Context:

• Manila is the capital and most populous city in the Philippines
• Known for its vibrant culture, rich history, and bustling nightlife
• Offers a mix of traditional and modern attractions

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: This role offers a flexible work arrangement, allowing for a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the team
• Final interview with the team lead

Key Assessment Areas:

• Communication skills
• Player engagement strategies
• Problem-solving abilities

Application Tips:

• Highlight relevant social media experience and achievements
• Tailor your resume to emphasize skills and experiences mentioned in the job description
• Prepare examples of how you've handled escalations and managed multiple tasks in previous roles

ATS Keywords: Social Media Management, Marketing Strategy, Salesforce, Sprinklr, Player Engagement, Communication Skills, Interpersonal Skills, Community Engagement, Inbound Marketing, Attention to Detail, Stakeholder Management

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on communication skills and player engagement strategies.

🛠️ Tools & Technologies

• Salesforce
• Sprinklr
• Social media platforms (Facebook, Twitter, Instagram, etc.)

ASSUMPTION: This role requires proficiency in Salesforce and Sprinklr, as well as experience with various social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Win together
• Do what's right
• Put our players first
• Powered by passion

Work Style:

• Collaborative and team-oriented
• Adaptable and proactive
• Player-centric approach

Self-Assessment Questions:

• How do you handle a large volume of player engagement while maintaining a high level of customer service?
• Can you provide an example of a time when you had to manage multiple tasks and prioritize effectively?
• How do you stay up-to-date with social media and community engagement trends?

ASSUMPTION: VGW values a collaborative and adaptable work style, with a strong focus on customer service and player engagement.

⚠️ Potential Challenges

• Managing a high volume of player engagement and escalations
• Adapting to changes in social media trends and player preferences
• Occasional travel to Metro Manila may be required

ASSUMPTION: This role may present challenges in managing a high volume of player engagement and adapting to changes in social media trends. Occasional travel may also be required.

📈 Similar Roles Comparison

• This role focuses more on player engagement and community management compared to similar marketing roles
• Industry-specific context: The gaming industry is highly competitive and dynamic, requiring constant adaptation to new trends and technologies
• Career path comparison: This role can lead to career progression within the marketing team at VGW

ASSUMPTION: This role differs from similar marketing roles in its focus on player engagement and community management. The gaming industry's competitive nature and dynamic nature present unique challenges and opportunities.

📝 Sample Projects

• Managing a social media campaign for a new game launch
• Handling player escalations and ensuring customer satisfaction
• Analyzing player feedback and trends to inform marketing strategies

ASSUMPTION: Sample projects for this role may involve managing social media campaigns, handling player escalations, and analyzing player feedback to inform marketing strategies.

❓ Key Questions to Ask During Interview

• How does the team collaborate to ensure a consistent player experience across all channels?
• Can you describe a time when the team had to adapt to a significant change in social media trends or player preferences?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance for its employees?

ASSUMPTION: Key questions to ask during the interview should focus on team collaboration, adaptability, professional development, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant social media experience and skills
• Prepare a cover letter explaining your interest in the role and how your experience aligns with the required qualifications
• Follow up with the hiring manager one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.