Social Media and Outreach Manager 5-10 Hours per Week (IC-SJ)

📌 Core Information

🔹 Job Title: Social Media and Outreach Manager (5-10 hours per week)

🔹 Company: Mom to Virtual Assistant

🔹 Location: Franklin, Tennessee, United States (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Managing Instagram content and stories
• Developing and maintaining an editorial calendar
• Updating and improving the client's website
• Initiating outreach to OB and pediatrician practices
• Designing and disseminating monthly newsletters
• Researching and promoting podcast appearances
• Providing ad-hoc assistance as needed

ASSUMPTION: This role requires a balance of creative and administrative skills, with a focus on digital marketing and strong writing abilities.

📋 Key Responsibilities

✅ Instagram Management: Craft and post engaging content and stories bi-weekly using Planoly for scheduling.

✅ Editorial Calendar: Develop and manage an editorial calendar to maintain a cohesive brand message.

✅ Website Updates: Implement necessary updates and improvements on the client's website, collaborating directly with the client.

✅ Practice Outreach: Compile a comprehensive list of OB and pediatrician practices, draft persuasive pitches, and secure client approval for outreach.

✅ Newsletter Management: Design and disseminate a monthly newsletter to keep audiences informed and engaged.

✅ Podcast Outreach: Research podcasts centered on motherhood, prenatal, and postnatal care, draft pitches, and promote the client for guest appearances.

✅ Ad-hoc Assistance: Dive into any immediate tasks or projects as they emerge, exhibiting flexibility and commitment in a fluid work environment.

ASSUMPTION: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.

🎯 Required Qualifications

Education: No formal education requirements specified, but a bachelor's degree in Marketing, Communications, or a related field may be beneficial.

Experience: 0-2 years of experience in digital marketing, social media management, or a related field.

Required Skills:

• Proven experience in digital marketing
• Strong writing skills
• Detail-oriented
• Proactive and self-motivated
• Collaborative and able to work closely with clients
• Technical proficiency with platforms like Planoly, Canva, Calendly, and Instagram

Preferred Skills:

• Experience in sales copywriting
• Industry passion, particularly for postpartum care

ASSUMPTION: While not explicitly stated, candidates should have a strong understanding of social media platforms and digital marketing strategies to excel in this role.

💰 Compensation & Benefits

Salary Range: As this is a contract role, compensation is not specified. However, based on industry standards for similar roles, contractors in this position can expect to earn between $25-$40 per hour, depending on experience and skills.

Benefits: None specified, as this is a contract role.

Working Hours: 5-10 hours per week, with flexibility to work during PST, MST, CST, or EST time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar contract roles. Actual compensation may vary based on the specific agreement between the candidate and the client.

📌 Applicant Insights

🔍 Company Context

Industry: Mom to Virtual Assistant is a staffing firm specializing in placing virtual assistants, project managers, and other professionals with flexible and fulfilling work arrangements.

Company Size: With 2-10 employees, Mom to Virtual Assistant offers a small, close-knit work environment where applicants can have a significant impact.

Founded: In 2020, Mom to Virtual Assistant was founded by Katherine Rosenblatt, a mom who aims to empower other mothers by helping them build highly desired skillsets.

Company Description:

• Mom to Virtual Assistant is a company founded by a mom, for moms, focusing on staffing and recruitment.
• The company has experience working with hundreds of clients, placing virtual assistants, project managers, graphic designers, copywriters, bookkeepers, and customer service representatives.
• Mom to Virtual Assistant looks to empower moms by helping them build highly desired skillsets, resulting in flexible and fulfilling work.

Company Specialties:

• Staffing and recruitment
• Virtual assistant placement
• Project management
• Graphic design
• Copywriting
• Bookkeeping
• Customer service

Company Website: http://www.momtovirtualassistant.com

ASSUMPTION: As a small company, Mom to Virtual Assistant may offer opportunities for growth and increased responsibility as the company expands.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to gain experience in digital marketing and social media management.

Reporting Structure: As a contractor, the Social Media and Outreach Manager will report directly to the client and collaborate closely with the Mom to Virtual Assistant team.

Work Arrangement: This is a remote, contract role with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

• Gaining experience in digital marketing and social media management
• Developing strong client relationships and expanding professional networks
• Potential for full-time employment or increased responsibilities as the client's needs grow

ASSUMPTION: While this role is a contract position, there may be opportunities for growth and full-time employment based on the client's needs and the candidate's performance.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): Franklin, Tennessee, United States

Geographic Context:

• Franklin is a suburb of Nashville, Tennessee, with a population of approximately 75,000 residents.
• The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a vibrant music scene.
• Franklin is known for its historic downtown area, featuring well-preserved architecture and a variety of shops and restaurants.

Work Schedule: Flexible, with the ability to work during PST, MST, CST, or EST time zones.

ASSUMPTION: As a remote role, the Social Media and Outreach Manager may have the opportunity to work from various locations, including home offices, co-working spaces, or coffee shops.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Complete the Virtual Assistant application
• Participate in an initial screening call with the Mom to Virtual Assistant team
• Attend an interview with the client to discuss the role and responsibilities

Key Assessment Areas:

• Digital marketing and social media management skills
• Writing and communication abilities
• Attention to detail and organizational skills
• Proactivity and initiative
• Collaboration and client relationship-building

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for postpartum care and digital marketing in your application materials
• Be prepared to discuss your familiarity with platforms like Planoly, Canva, Calendly, and Instagram
• Showcase your understanding of the client's industry and target audience

ATS Keywords: Digital Marketing, Social Media Management, Sales Copywriting, Writing Skills, Detail-Oriented, Proactive, Collaborative, Technical Proficiency, Planoly, Canva, Calendly, Instagram

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the client. Applicants should be prepared to adapt their approach based on feedback from the Mom to Virtual Assistant team.

🛠️ Tools & Technologies

• Planoly
• Canva
• Calendly
• Instagram

ASSUMPTION: Familiarity with additional marketing and project management tools may be beneficial for this role, as the client's needs and preferences may evolve over time.

👔 Cultural Fit Considerations

Company Values:

• Empowering mothers
• Flexibility and work-life balance
• Strong client relationships

Work Style:

• Self-motivated and proactive
• Strong communication and collaboration skills
• Attention to detail and organizational skills
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have a genuine interest or passion for postpartum care and digital marketing?
• Are you comfortable working independently and managing your own time?
• Can you effectively communicate and collaborate with clients to understand and implement their feedback?
• Are you detail-oriented and able to maintain a high level of quality in your work?

ASSUMPTION: As a small company focused on empowering mothers, Mom to Virtual Assistant values candidates who are passionate about their work and committed to helping others succeed.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the client's unique needs and preferences
• Balancing work and personal responsibilities in a remote work environment
• Staying up-to-date with the latest digital marketing trends and best practices

ASSUMPTION: The Social Media and Outreach Manager should be prepared to overcome these challenges by demonstrating strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other social media management positions in its focus on postpartum care and outreach to medical practices
• As a contract role, this position offers flexibility and the opportunity to work with a variety of clients
• Career paths for successful Social Media and Outreach Managers may include full-time employment with the client, increased responsibilities, or transitioning to a related role within the company

ASSUMPTION: Applicants should research similar roles and consider their long-term career goals when evaluating this opportunity.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy for a postpartum care client
• Designing and disseminating a monthly newsletter to engage and inform the client's audience
• Researching and promoting podcast appearances to increase the client's visibility and credibility

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on the client's needs and preferences.

❓ Key Questions to Ask During Interview

• Can you describe the client's target audience and their unique needs?
• How does this role fit into the client's overall marketing strategy?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the client prefer to communicate and collaborate with their virtual assistants?
• What opportunities are there for growth and increased responsibilities in this role?

ASSUMPTION: These questions are intended to help applicants better understand the role, the client's needs, and the opportunities for growth and success. Applicants should tailor their questions to the specific interview and their own unique circumstances.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your interview by researching the client's industry and target audience, and practicing your responses to common interview questions
• Follow up with the Mom to Virtual Assistant team after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.