📌 Core Information
🔹 Job Title: Social Media and Owned Content Lead
🔹 Company: Headway
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy across owned channels
- Crafting engaging, mission-driven content that resonates with audiences
- Fostering community engagement and building authentic relationships
- Tracking performance metrics to optimize content strategy
- Collaborating with cross-functional teams to ensure consistent messaging
ASSUMPTION: This role requires a balance of creativity, strategy, and data-driven insights to build a best-in-class social presence for a mission-driven company in the mental health space.
📋 Key Responsibilities
✅ Develop and execute a cohesive owned media strategy across short- and long-form content
✅ Craft engaging content that aligns with Headway's brand voice, mental health advocacy, and strategic goals
✅ Launch and maintain a content calendar to ensure a consistent and timely publishing cadence
✅ Foster community engagement by monitoring online conversations and responding to comments
✅ Identify opportunities to spark meaningful conversations and build authentic relationships with Headway's audiences
✅ Track key performance metrics across channels, using data to refine content strategy and improve engagement and reach
✅ Provide regular performance reports with actionable insights to inform future content
✅ Partner with content, design, and communications teams to ensure consistent messaging and visuals across all owned channels
✅ Collaborate with internal teams to amplify company initiatives and thought leadership
ASSUMPTION: This role requires strong writing skills, a passion for mental health, and the ability to thrive in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in social media management, content creation, or digital marketing, preferably in a growth-stage company
Required Skills:
- Proven track record of building engaged social communities and driving audience growth
- Data-driven approach, with experience analyzing performance metrics and using insights to optimize content strategy
- Strong collaboration skills, with the ability to build relationships across teams and work closely with design, content, and communications partners
- Familiarity with mental health advocacy and related topics
Preferred Skills:
- Experience with mental health advocacy or related causes
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with a background in mental health advocacy or related causes may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $101,320 - $149,000 per year, based on experience and geographic location
Benefits:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year, plus a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the mental health industry. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 501-1,000 employees
Founded: 2019
Company Description:
- Headway is building a new mental healthcare system that everyone can access
- They make it easy for therapists to accept insurance and scale their practice
- Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco, and Seattle
Company Specialties:
- Mental Health Care
- Telehealth
- Insurance Acceptance
Company Website: headway.co
ASSUMPTION: Headway is a mission-driven company focused on improving access to mental health care. Their remote work arrangement allows for a diverse and inclusive team.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote OK, with the option to work from offices in New York City, San Francisco, and Seattle
Growth Opportunities:
- Potential to grow into a management role as the team expands
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to make a significant impact on Headway's mission and brand
ASSUMPTION: This role offers opportunities for growth and impact within a mission-driven company focused on improving access to mental health care.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in New York City, San Francisco, and Seattle
Office Location(s): New York City, San Francisco, and Seattle
Geographic Context:
- Headway serves patients and therapists across all 50 states
- The remote work arrangement allows for a diverse and inclusive team
- Headway's offices are located in major metropolitan areas with vibrant tech and startup scenes
Work Schedule: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The remote work arrangement at Headway fosters a diverse and inclusive team, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent team
- Interview with the Head of Marketing
- Interview with the CEO or another senior leader
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with Headway's mission
- Writing and content creation skills
- Data-driven approach and analytical skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience with social media management, content creation, and digital marketing
- Demonstrate your passion for mental health and advocacy in your application materials
- Showcase your ability to craft engaging, mission-driven content in your portfolio or examples
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Mental Health, Brand Advocacy, Community Engagement, Data Analysis, Performance Metrics, Collaboration, Remote Work
ASSUMPTION: Headway's application process focuses on assessing cultural fit, writing skills, and data-driven approaches to content strategy and engagement.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, HubSpot)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in social media platforms, content management systems, analytics tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Headway is committed to improving access to mental health care
- Inclusive: Headway values diversity and fosters an inclusive work environment
- Collaborative: Headway encourages cross-functional collaboration and teamwork
Work Style:
- Remote-first: Headway offers a remote work arrangement with flexible hours
- Fast-paced: Headway operates in a dynamic and fast-paced environment
- Data-driven: Headway uses data to inform content strategy and engagement
Self-Assessment Questions:
- Do you share Headway's passion for improving access to mental health care?
- Are you comfortable working in a remote, fast-paced environment?
- Do you have strong writing skills and the ability to craft engaging, mission-driven content?
- Are you proficient in using social media platforms, content management systems, analytics tools, and project management tools?
ASSUMPTION: Headway values mission-driven, inclusive, and collaborative team members who are comfortable working in a remote, fast-paced environment and have strong writing and data-driven skills.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing creativity and data-driven approaches to content strategy and engagement
- Collaborating effectively with remote team members across different time zones
- Adapting to changes in the mental health industry and Headway's growth
ASSUMPTION: This role presents challenges related to managing multiple priorities, balancing creativity and data-driven approaches, collaborating remotely, and adapting to industry changes and growth.
📈 Similar Roles Comparison
- This role is unique in its focus on mission-driven content and community engagement in the mental health space
- Compared to similar roles in other industries, this role offers the opportunity to make a significant impact on a mission-driven company
- Career path comparison: This role offers opportunities for growth into management or other leadership positions within Headway
ASSUMPTION: This role is unique in its focus on mission-driven content and community engagement in the mental health space, offering opportunities for impact and growth within a mission-driven company.
📝 Sample Projects
- Developing and executing a content strategy for a mental health awareness campaign
- Crafting engaging, mission-driven content for social media platforms and blogs
- Analyzing performance metrics and optimizing content strategy to improve engagement and reach
ASSUMPTION: Sample projects for this role may include developing and executing content strategies, crafting engaging content, and analyzing performance metrics to optimize content strategy.
❓ Key Questions to Ask During Interview
- How does this role fit into Headway's overall marketing and communications strategy?
- What are the biggest challenges facing the mental health industry, and how does Headway address them?
- How does Headway foster an inclusive and collaborative work environment, especially in a remote setting?
- What opportunities are there for growth and development within this role and the company?
- How does Headway measure the success of its owned media channels, and how can I contribute to improving those metrics?
ASSUMPTION: Key questions to ask during the interview should focus on the role's fit within the company, the challenges facing the mental health industry, the work environment, growth opportunities, performance metrics, and content strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with social media management, content creation, and digital marketing
- Prepare a portfolio or examples showcasing your ability to craft engaging, mission-driven content
- Follow up with the Head of Marketing or the Talent team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
