📌 Core Information
🔹 Job Title: Social Media and PR Manager
🔹 Company: Nordic Healthcare Group (NHG)
🔹 Location: US - National (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy to boost brand awareness, engagement, and growth
- Managing PR campaigns, including press releases and media pitches, to secure coverage
- Creating compelling content for social media and PR channels, ensuring alignment with brand voice and objectives
- Collaborating with internal teams and external agencies to drive social media and PR initiatives
- Monitoring and analyzing social media performance and PR outcomes to provide data-driven insights
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on creativity and data-driven decision making.
📋 Key Responsibilities
✅ Plan and execute a cohesive social media strategy across platforms such as BlueSky, Instagram, Twitter/X, LinkedIn, and other relevant channels
✅ Coordinate with agencies to develop and manage PR campaigns, including press releases and media pitches to secure coverage
✅ Write compelling content for both social media (posts, graphics, videos) and PR (statements, articles, releases), ensuring alignment with brand voice and objectives
✅ Manage social media presence for executive leadership, creating and curating content that aligns with their personal brand, engages key stakeholders, and reflects organizational values
✅ Drive employment brand initiatives on social media, showcasing company culture, employee stories, and career opportunities to attract top talent
✅ Monitor and analyze social media performance and PR outcomes to provide data-driven insights to leadership
✅ Collaborate with internal subject matter experts, graphic designers, and other marketing team members to guide social and PR initiatives from concept to creation
✅ Perform other general marketing activities as needed and work on special projects as assigned
ASSUMPTION: This role may require occasional travel (less than 10-15 percent) for meetings, events, or conferences.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or related field
Experience: Five years of experience working in social media, preferably for a technology, healthcare, or business services company in digital, with at least 3 to 5 years focused on social media engagement, brand reputation, and lead generation
Required Skills:
- Deep knowledge of social, digital, traditional, and mobile media best practices
- Experience creating and developing social media marketing best practices within an organization
- Strong writing skills, with a focus on B2B writing and familiarity with the AP Style Guide
- Ability to manage multiple tasks and deadlines at one time
- Strong working knowledge of Microsoft Office software, Canva, Adobe suite, and Hootsuite Amplify
Preferred Skills:
- Familiarity with the healthcare industry
- Eye for design and video editing skills
ASSUMPTION: Candidates with experience in the healthcare industry or familiarity with healthcare-specific regulations and trends may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Social Media and PR Manager with 5-10 years of experience in the healthcare or related industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on healthcare, social care, and life sciences
Company Size: 201-500 employees, with a collaborative and innovative work environment that values diversity and inclusion
Founded: 2004, with headquarters in Espoo, Finland
Company Description:
- Nordic Healthcare Group (NHG) is an advisory, insights, and research company that maximizes the outcomes of health and social care, and life sciences globally to improve the lives of everyone
- Rooted in human-centric Nordic values, NHG delivers sustainable solutions through research, data analysis, design, digitalization, and implementation
- Since 2004, NHG's 250+ professionals have worked with public and private clients on 4000+ projects
Company Specialties:
- Consulting services
- Benchmarking services
- Research services
- Healthcare
- Social care
- Life sciences
- Service Design
- Digitalisation
- Hospital planning
Company Website: nordichealthcaregroup.com
ASSUMPTION: NHG's focus on human-centric values and improving lives makes it an attractive employer for candidates seeking a meaningful and impactful role.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the organization as a whole
Reporting Structure: This role reports directly to the Director of Marketing and works closely with other marketing team members, as well as internal subject matter experts and external agencies
Work Arrangement: Remote (100%), with occasional travel required for meetings, events, or conferences
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Social Media and PR Manager or Marketing Manager
- Expansion into other areas of the business, such as consulting, research, or client management
- International assignments or relocation, as NHG has offices in multiple countries
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while also providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote (100%), with no physical office location required
Office Location(s): N/A
Geographic Context:
- This role can be based anywhere in the United States, with a remote work arrangement
- The company's headquarters are located in Espoo, Finland, with additional offices in Sweden, Norway, and Denmark
- The United States is one of NHG's primary markets, with a significant client base and growth opportunities
Work Schedule: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while also providing opportunities to work with a diverse and global team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department to discuss the role and assess cultural fit
- In-depth interview with the Director of Marketing to discuss the candidate's experience, skills, and fit for the role
- Skills assessment or case study to evaluate the candidate's ability to create and execute social media and PR strategies
- Final interview with the company's leadership team to discuss the candidate's long-term fit and growth potential within the organization
Key Assessment Areas:
- Creativity and strategic thinking in social media and PR strategy development
- Writing and communication skills, with a focus on B2B writing and AP Style Guide familiarity
- Data analysis and reporting skills, with the ability to interpret and present performance metrics
- Collaboration and teamwork skills, with the ability to work effectively with internal teams and external agencies
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills in social media, PR, and marketing, with a focus on the specific requirements of this role
- Include relevant metrics and achievements from your previous roles to demonstrate your impact and success
- Prepare for the interview by researching NHG's company culture, values, and recent projects, as well as the specific challenges and opportunities facing the social media and PR landscape in the healthcare industry
ATS Keywords: Social Media, Public Relations, Content Creation, Media Relations, Digital Marketing, Brand Awareness, Creative Storytelling, B2B Writing, Video Editing, Microsoft Office, Canva, Adobe Suite, Hootsuite
ASSUMPTION: NHG's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best possible fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Canva
- Adobe Suite (Photoshop, Illustrator, Premiere Pro)
- Hootsuite Amplify
- Social media platforms (BlueSky, Instagram, Twitter/X, LinkedIn)
- PR and media relations tools (Cision, Muck Rack, Agility PR Solutions)
ASSUMPTION: The tools and technologies listed are not exhaustive and may be updated or supplemented based on the candidate's expertise and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Human-centric: Putting people first and focusing on their needs and well-being
- Collaborative: Working together to achieve common goals and drive success
- Innovative: Embracing creativity and continuous learning to stay ahead of the curve
- Accountable: Taking responsibility for one's actions and delivering on commitments
Work Style:
- Adaptable: Able to work effectively in a remote and dynamic environment
- Data-driven: Using data and analytics to inform decision-making and strategy
- Creative: Able to think outside the box and develop innovative solutions
- Collaborative: Able to work effectively with internal teams and external partners
Self-Assessment Questions:
- How do you embody NHG's human-centric values in your daily work?
- Can you describe a time when you used data to inform a social media or PR strategy, and what was the outcome?
- How do you stay up-to-date with the latest trends and best practices in social media and PR, and how have you applied them in your previous roles?
ASSUMPTION: NHG values candidates who are a strong cultural fit and align with the company's mission, vision, and values.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced and dynamic environment
- Staying up-to-date with the latest trends and best practices in social media and PR, as well as industry-specific regulations and trends
- Collaborating effectively with internal teams and external agencies, often across different time zones and cultures
- Balancing strategic thinking and tactical execution, with a focus on both short-term and long-term goals
ASSUMPTION: The challenges listed are not exhaustive and may vary depending on the candidate's experience, skills, and the specific needs of the organization.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or PR Manager, but with a broader scope and responsibility for both social media and PR efforts
- In the healthcare industry, this role may require a deeper understanding of healthcare-specific regulations, trends, and best practices
- Compared to other marketing roles, this position has a stronger focus on creative storytelling and brand reputation management
ASSUMPTION: The comparison points listed are not exhaustive and may vary depending on the candidate's experience, skills, and the specific needs of the organization.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new healthcare product or service, with measurable KPIs and clear objectives
- Creating and distributing a press release to announce a significant company milestone or achievement, with targeted media outreach and follow-up
- Managing the social media presence for a healthcare executive, with a focus on thought leadership, personal branding, and stakeholder engagement
ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the candidate's experience, skills, and the specific needs of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the company's social media and PR strategy, and how this role fits into its overall marketing and communications efforts?
- How does NHG support the professional development and growth of its marketing team members?
- Can you provide examples of successful social media and PR campaigns that NHG has executed in the past, and what made them successful?
- How does NHG approach collaboration and communication with internal teams and external agencies, and what tools and technologies do you use to facilitate this?
- What are the biggest challenges facing the healthcare industry in the next 5-10 years, and how does NHG plan to address them?
ASSUMPTION: The interview questions listed are not exhaustive and may vary depending on the candidate's experience, skills, and the specific needs of the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Social Media and PR Manager - Nordic Healthcare Group (NHG)
- Tailor your resume and cover letter to highlight your experience and skills in social media, PR, and marketing, with a focus on the specific requirements of this role
- Prepare for the interview by researching NHG's company culture, values, and recent projects, as well as the specific challenges and opportunities facing the social media and PR landscape in the healthcare industry
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
