Social Media Assistant

📌 Core Information

🔹 Job Title: Social Media Assistant

🔹 Company: Minor International

🔹 Location: Doha, Ad Dawḩah, Qatar

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-06-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media channels for a luxury hotel operator
• Creating engaging content and planning social media strategies
• Collaborating with photographers, videographers, and creatives
• Communicating with followers and responding to queries
• Staying updated on best practices and emerging trends in social media

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and creative skills.

📋 Key Responsibilities

✅ Create engaging and impactful content for hotel's social media channels

✅ Manage an effective social media strategy to support business objectives

✅ Create consistent, meaningful content on all social media platforms

✅ Develop and implement the social media calendar for the hotel and F&B accounts

✅ Communicate with social media followers and respond to queries

✅ Stay up to date on best practices and emerging trends in social media

✅ Suggest recommendations to adjust social media strategies for optimal results

✅ Explore promotional opportunities such as influencer collaborations and brand activations

✅ Suggest initiatives for social media campaigns and activations to increase brand engagement and revenue

✅ Ensure all content and social media strategies are aligned with brand guidelines

✅ Plan and execute short and long-term campaign goals, set target KPIs and manage accordingly

✅ Liaise with operational departments to communicate and manage F&B, Rooms, and Spa-related packages and promotions

✅ Conduct social media audits and suggest proactive improvements on social media channels

✅ Evaluate and effectively communicate the social media performance to the Hotel Management

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail, as well as strong communication and creative skills.

🎯 Required Qualifications

Education: Bachelor’s Degree/Diploma in Social Media, Marketing, Digital Marketing, or related field

Experience: At least 2 years of experience in social media and content creation

Required Skills:

• Social media content creation and planning
• Social media strategy development
• Customer engagement and interaction
• Project management
• Creative skills
• Computer literacy
• Social media audits and performance evaluation
• Influencer collaborations and marketing collaborations
• Brand activations and promotional opportunities

Preferred Skills:

• Fluency in Arabic
• Experience with social media management tools
• Knowledge of the hospitality industry

ASSUMPTION: Candidates with experience in the hospitality industry or relevant social media management tools may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically QR 15,000 - QR 20,000 per month, depending on experience and qualifications. This estimate is based on industry standards for social media assistants in Doha, Qatar.

Benefits:

• Medical insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts on hotel stays and F&B

Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees

Founded: 1960 (as a part of Minor International, the parent company)

Company Description:

• Minor Hotels is a global hospitality leader with a network of over 560 hotels across six continents
• Operates under eight diverse hotel brands, including Anantara, Avani, Elewana, NH, NH Collection, nhow, Oaks, and Tivoli
• Offers related hospitality businesses such as luxury residences, private jets, restaurants and bars, spa and wellness, and river cruises and rail journeys

Company Specialties:

• Luxury hospitality
• Resort management
• Hotel branding and management
• Food and beverage operations

Company Website: http://www.minorhotels.com

ASSUMPTION: Minor Hotels offers a dynamic and international work environment with opportunities for growth and development within the hospitality industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the hotel's management team.

Work Arrangement: On-site, with flexibility to work remotely for specific tasks or during exceptional circumstances.

Growth Opportunities:

• Progression to a Social Media Manager or similar role within the company
• Expansion of responsibilities to include additional hotel brands or regions
• Development of skills in related areas such as digital marketing, content creation, or public relations

ASSUMPTION: Successful candidates in this role may have opportunities for career growth within the company, depending on their performance and the organization's needs.

🌍 Location & Work Environment

Office Type: Upscale hotel property in Doha, Qatar

Office Location(s): Doha, Ad Dawḩah, Qatar

Geographic Context:

• Doha is the capital and most populous city of Qatar
• Ad Dawḩah is a municipality within Doha that includes popular districts such as West Bay, The Pearl, and Lusail
• Qatar is a peninsular Arab country whose main language is Arabic, but English is widely spoken, especially in business and tourism

Work Schedule: Standard working hours with flexibility to work evenings and weekends as needed to support social media activities and events.

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on creativity, collaboration, and customer engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager or a panel of interviewers
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Social media and content creation skills
• Communication and interpersonal skills
• Creativity and problem-solving abilities
• Understanding of the hospitality industry and relevant trends
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your social media and content creation experience, as well as any relevant hospitality industry experience
• Include examples of your social media content and campaigns in your portfolio or application materials
• Demonstrate your understanding of the hotel's brand and target audience in your application materials
• Prepare questions about the role, the team, and the company to ask during the interview

ATS Keywords: Social media, content creation, hospitality, hotel, marketing, engagement, strategy, planning, communication, customer interaction, project management, creative skills, computer literacy, social media audits, performance evaluation, influencer collaborations, marketing collaborations, brand activations, promotional opportunities

ASSUMPTION: The application process for this role may involve assessments or tests to evaluate the candidate's social media and content creation skills, as well as their understanding of the hospitality industry.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Graphic design tools (Canva, Adobe Creative Suite, etc.)
• Video editing tools (iMovie, Adobe Premiere Pro, etc.)
• Project management tools (Asana, Trello, Microsoft Project, etc.)

ASSUMPTION: Candidates should be comfortable using social media platforms and management tools, as well as graphic design and video editing software. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for growth
• Integrity
• Respect
• Excellence
• Collaboration

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Customer-focused and service-oriented

Self-Assessment Questions:

• Do you align with the company's values of passion for growth, integrity, respect, excellence, and collaboration?
• Are you comfortable working in a dynamic and fast-paced environment with a focus on creativity and customer engagement?
• Do you have a proactive and results-driven approach to your work, with a strong commitment to customer service?

ASSUMPTION: Successful candidates in this role will demonstrate a strong fit with the company's values and work style, as well as a passion for growth and a commitment to excellence in their work.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating content for each
• Keeping up with the fast-paced nature of social media and industry trends
• Balancing the demands of multiple departments and stakeholders
• Working evenings and weekends to support social media activities and events
• Maintaining a consistent brand voice and aesthetic across all social media channels

ASSUMPTION: Candidates should be prepared to manage multiple tasks and priorities, work flexible hours, and adapt to the fast-paced nature of social media and the hospitality industry.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist in the hospitality industry
• However, this role focuses specifically on social media content creation and management, rather than broader digital marketing strategies
• Career progression in this role may lead to a Social Media Manager or similar position within the company

ASSUMPTION: Candidates should compare this role to similar social media and digital marketing positions in the hospitality industry to understand the unique aspects and requirements of this role.

📝 Sample Projects

• Creating a social media campaign to promote a hotel's new restaurant or spa
• Developing a social media strategy to increase engagement and followers for the hotel's main account
• Managing a social media crisis or negative review and responding appropriately

ASSUMPTION: Candidates should be prepared to provide examples of their social media content and campaigns, as well as their experience managing social media accounts and responding to customer feedback.

❓ Key Questions to Ask During Interview

• What are the main priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the hotel?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in managing them?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: Candidates should ask thoughtful and relevant questions about the role, the team, and the company to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media and content creation experience, as well as any relevant hospitality industry experience
• Include examples of your social media content and campaigns in your portfolio or application materials
• Prepare questions about the role, the team, and the company to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.