📌 Core Information
🔹 Job Title: Social Media Assistant
🔹 Company: Brigham Young University–Hawaii
🔹 Location: BYU–Hawaii, Laie, HI
🔹 Job Type: Part-time
🔹 Category: Education, Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Intermediate (Developing Skills)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for BYUH's social media platforms
- Managing day-to-day activities, including posting, monitoring, and engaging with followers
- Tracking and analyzing key performance indicators (KPIs) and using data to inform content strategy
- Collaborating with marketing and communications teams, and external talent when necessary
- Staying updated with social media trends and implementing new features or strategies
- Supporting and training other BYUH departments in their social media efforts
ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication skills. It's ideal for students with some social media or digital media experience looking to build their skills.
📋 Key Responsibilities
✅ Develop, create, and curate engaging content (text, image, and video) for various BYUH social media platforms
✅ Manage day-to-day activities on social media platforms, including posting, monitoring, responding to comments, messages, and emails, and engaging with followers
✅ Track and analyze key performance indicators (KPIs) across social media platforms and prepare regular reports on performance metrics
✅ Work closely with marketing and communications, and design teams to ensure consistent messaging and branding across all social media platforms
✅ Stay up-to-date with the latest social media trends, tools, and best practices and suggest and implement new features, tools, or strategies to enhance the brand's social media presence
✅ Help support and train other BYUH departments in their social media efforts
✅ Assist in developing and maintaining a content calendar to ensure timely and coordinated social media posts across all platforms
✅ Perform other duties as assigned
ASSUMPTION: This role requires multitasking and organizational skills to manage multiple social media projects simultaneously while meeting deadlines.
🎯 Required Qualifications
Education: Currently enrolled as a sophomore or junior student
Experience: Previous social media or digital media work experience
Required Skills:
- Videography: Knowledge of composition, lighting, framing, and editing for videos. Familiar with Premiere Pro, or other comparable video editing platforms
- Strong Communication Skills: Excellent written and verbal communication skills, with the ability to craft clear, concise, and engaging messages
- Multitasking and Organizational Skills: Ability to manage multiple social media projects simultaneously while meeting deadlines
- Graphic Design: Knowledge of graphic design tools (e.g., Adobe Photoshop, Canva) to create visually appealing social media content
Preferred Skills:
- Fluency in languages other than English
- Experience with social media analytics tools
ASSUMPTION: Applicants should have a strong portfolio of previous social media/video/photo work to showcase their experience and creativity.
💰 Compensation & Benefits
Salary Range: $14.00 per hour
Benefits:
- Gain valuable work experience in a university setting
- Opportunity to work with a diverse student body and gain international exposure
- Flexible hours, with the possibility of working during breaks
Working Hours: Up to 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range is based on the university's standard pay scale for part-time student employees.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. BYUH is a small, academically challenging university emphasizing the liberal arts together with professional programs in business, education, and computer technologies.
Company Size: 201-500 employees. BYUH offers a unique environment that helps students enlarge their intellect, build personal character and faith in God, and live harmoniously among those whose cultures are different from their own.
Founded: 1955 as the Church College of Hawaii (CCH). The campus is located in Laie, Hawaii, thirty-five miles from Honolulu.
Company Description:
- BYUH offers a unique environment that helps students enlarge their intellect, build personal character and faith in God, and live harmoniously among those whose cultures are different from their own.
- The academic curriculum emphasizes intercultural traditions, with 24 majors in business, technology, education, science, and the arts.
- A 17:1 student/faculty ratio gives students tremendous opportunities to learn from their professors.
Company Specialties:
- Education
- Multicultural and intercultural learning
- Diversity and leadership
- Values, integrity, and ethics
Company Website: http://www.byuh.edu
ASSUMPTION: BYUH is known for its diverse student body and unique learning environment, which can provide a rich cultural experience for students working here.
📊 Role Analysis
Career Level: Entry-level to intermediate. This role is ideal for students looking to gain or build experience in social media management.
Reporting Structure: This role reports directly to the Marketing and Communications Department.
Work Arrangement: Part-time, on-site. Flexible hours, with the possibility of working during breaks.
Growth Opportunities:
- Gain experience in social media management and content creation
- Develop skills in analytics and data-driven decision making
- Build professional relationships with university staff and faculty
- Potential for career advancement within the university or related fields
ASSUMPTION: This role offers valuable experience and the opportunity to learn and grow in a university setting.
🌍 Location & Work Environment
Office Type: University campus
Office Location(s): BYU–Hawaii, Laie, HI
Geographic Context:
- Laie is a small town on the north shore of Oahu, Hawaii
- The university is located near the Polynesian Cultural Center, a popular tourist attraction
- The campus offers a beautiful, tropical setting with access to beaches and outdoor activities
Work Schedule: Up to 40 hours per week, with flexible scheduling
ASSUMPTION: The work environment is student-focused and culturally diverse, providing a unique learning experience.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing and communications team
- Background check and onboarding
Key Assessment Areas:
- Creativity and innovation in content creation
- Strong communication skills and ability to engage with followers
- Analytical skills and ability to track and analyze KPIs
- Cultural competency and ability to work in a diverse environment
Application Tips:
- Tailor your resume and cover letter to highlight your social media and digital media experience
- Include a portfolio of your previous social media/video/photo work
- Prepare examples of how you've used data to inform content strategy in previous roles or projects
- Demonstrate your understanding of BYUH's mission and values during the interview
ATS Keywords: Social media management, content creation, analytics, marketing, communications, graphic design, videography, student employee
ASSUMPTION: The application process may take several weeks, depending on the university's hiring timeline.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, Twitter, LinkedIn, etc.
- Graphic design tools: Adobe Photoshop, Canva, etc.
- Video editing platforms: Premiere Pro, etc.
- Analytics tools: Google Analytics, Hootsuite Insights, etc.
ASSUMPTION: The specific tools and technologies used may vary depending on the university's preferences and the applicant's skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Leadership
- Learning
- Service
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Culturally sensitive
Self-Assessment Questions:
- How do you align with BYUH's values, particularly in the context of this role?
- How comfortable are you working in a diverse, multicultural environment?
- What is your preferred work style, and how does it fit with the university's collaborative and data-driven approach?
ASSUMPTION: Applicants should be comfortable working in a diverse environment and align with the university's values and work style.
⚠️ Potential Challenges
- Managing multiple social media projects simultaneously while meeting deadlines
- Keeping up with the latest social media trends and best practices
- Working in a university setting with a diverse student body and various stakeholders
- Potential language barriers, as the student body is diverse and includes international students
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and cultural competency.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Assistant in other organizations, but may have more responsibility for analytics and reporting due to the university setting
- Unlike corporate roles, this role may have more flexibility in hours and scheduling
- Career path comparison: This role can lead to positions such as Social Media Manager, Marketing Coordinator, or other related roles within the university or related fields
ASSUMPTION: The specific responsibilities and career path may vary depending on the organization and industry.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming university event
- Analyzing social media performance metrics to inform content strategy for the university's official accounts
- Collaborating with external talent to create engaging video content for the university's social media platforms
ASSUMPTION: These projects are examples of the types of tasks the Social Media Assistant may be responsible for, but the specific projects may vary depending on the university's needs and the applicant's skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for the university?
- What opportunities are there for professional development and growth within this role?
- How does the university support work-life balance for student employees?
- What is the typical career path for someone in this role, and what are the opportunities for advancement within the university?
ASSUMPTION: These questions are designed to help applicants understand the role's expectations, the university's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your social media and digital media experience
- Include a portfolio of your previous social media/video/photo work
- Prepare examples of how you've used data to inform content strategy in previous roles or projects
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
