📌 Core Information
🔹 Job Title: Social Media Assistant
🔹 Company: DAC
🔹 Location: Rochester, NY
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Social Media Coordinator team to create and execute social media content for clients
- Ensuring content is published on time and meets quality standards by reviewing for accuracy and consistency
- Assisting with social media post boosting and page branding
- Analyzing campaign data to help clients measure the impact of their social media efforts on business performance
- Utilizing tools like Canva, Meta Business Suite, and Hootsuite to design visuals and schedule posts for clients across various platforms
ASSUMPTION: This role requires a strong attention to detail and a passion for customer service, with an interest in learning and growing in the social media content creation space.
📋 Key Responsibilities
✅ Collaborate with the Social Media Coordinator team to support the creation and execution of social media content for clients
✅ Ensure content is published on time and meets quality standards by reviewing for accuracy and consistency
✅ Assist with social media post boosting and page branding
✅ Analyze campaign data to help clients measure the impact of their social media efforts on business performance
✅ Utilize tools like Canva, Meta Business Suite, and Hootsuite to design visuals and schedule posts for clients across various platforms
ASSUMPTION: The role may involve working with multiple clients and platforms, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-2 years of experience in social media content creation and/or management, with a strong understanding of local social media trends
Required Skills:
- Proficient in data analytics, with experience pulling and aggregating performance metrics
- Strong communicator with excellent written and verbal communication skills
- Highly organized with excellent time management skills, a natural ability to multitask, and the capacity to work autonomously with minimal supervision
Preferred Skills:
- Experience with Canva, Meta Business Suite, and Hootsuite
ASSUMPTION: Candidates with experience in data-driven decision making and a proven track record of successful social media campaigns will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $35,000 to $45,000 per year (based on experience and performance)
Benefits:
- Competitive salary and comprehensive health benefits
- Generous PTO, wellness initiatives, and parental leave
- Retirement saving plans and professional development opportunities
- Tuition assistance, work-life programs, and employee assistance support
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance. Benefits are subject to change and may be dependent on the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 1972
Company Description:
- DAC is an international leader in full-funnel media, mastering the art of media application from enterprise to local
- The company offers a wide range of services, including paid media, SEO, content strategy, local presence management, reputation management, and data analytics
- DAC helps brands gain awareness and achieve performance both globally and locally through its comprehensive range of services
Company Specialties:
- Digital Marketing
- PPC
- Content Marketing
- SEO
- Social Media
- SEM
- Display Media
- Local Presence Management
- Data Science
- Graphic Design
- Copywriting
- Digital Strategy
- Conversion Optimization
- Content Strategy
- User Experience
- Reputation Management
- Online Presence
- UX
- Data Analytics
- Media Planning & Buying
- Out of Home
- and Performance Marketing
Company Website: http://www.dacgroup.com
ASSUMPTION: DAC's extensive experience and expertise in the advertising services industry make it an attractive employer for candidates seeking to grow their careers in this field.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: The Social Media Assistant will report directly to the Social Media Coordinator
Work Arrangement: This role is a hybrid position based in Rochester, NY, with flexible remote work options available
Growth Opportunities:
- Potential career progression to Social Media Coordinator or similar roles
- Opportunities to work with top-tier clients and cutting-edge tools in the performance marketing industry
- Access to professional development and training opportunities
ASSUMPTION: The Social Media Assistant role offers a unique opportunity for candidates to gain valuable experience in social media content creation and management, while also developing their skills in data analytics and client communication.
🌍 Location & Work Environment
Office Type: DAC's Rochester, NY office is a modern, collaborative workspace
Office Location(s): 260 East Main Street, Suite 3800, Rochester, New York 14604
Geographic Context:
- Rochester, NY is a mid-sized city with a diverse economy and a growing tech industry
- The city offers a high quality of life, with affordable housing, a vibrant arts scene, and numerous outdoor recreation opportunities
- Rochester is located in upstate New York, approximately 3 hours from New York City and 1.5 hours from Toronto, Canada
Work Schedule: The Social Media Assistant will work a standard 40-hour workweek, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement and flexible hours offered by DAC provide a good work-life balance for employees, while also promoting collaboration and teamwork in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Social Media Coordinator team
- Final interview with the Director of Social Media
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices
- Candidates' ability to analyze data and draw insights from campaign performance
- Candidates' communication skills and ability to work effectively in a team
- Candidates' attention to detail and ability to multitask
Application Tips:
- Highlight relevant experience and achievements in social media content creation and management
- Include examples of successful social media campaigns or projects in your resume and cover letter
- Demonstrate your understanding of DAC's services and how your skills and experience align with the role
ATS Keywords: Social Media Content Creation, Data Analytics, Communication Skills, Time Management, Attention to Detail, Customer Service, Content Review, Social Media Trends, Visual Design, Campaign Analysis, Multitasking, Autonomy
ASSUMPTION: DAC's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Canva
- Meta Business Suite
- Hootsuite
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: The Social Media Assistant will be expected to learn and utilize these tools effectively in their day-to-day work.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Transparency
- Innovation
- Collaboration
- Accountability
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with data and drawing insights from campaign performance?
- Do you have a strong attention to detail and the ability to multitask?
- Are you passionate about social media and eager to learn and grow in this field?
ASSUMPTION: DAC values candidates who are curious, transparent, and innovative, with a strong work ethic and a commitment to collaboration and accountability.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Working effectively in a hybrid work environment
- Meeting tight deadlines and maintaining high-quality standards
ASSUMPTION: The Social Media Assistant role may present challenges related to time management, multitasking, and adaptability, but also offers opportunities for growth and development in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- Social Media Coordinator: More senior role with additional responsibilities for managing campaigns and teams
- Social Media Manager: Overseeing social media strategy and team management, with a focus on high-level decision-making and client communication
- Content Creator/Strategist: Focusing on content creation and strategy across multiple channels, with a broader scope of responsibilities
ASSUMPTION: The Social Media Assistant role is an entry-level to mid-level position that offers a unique opportunity to gain experience in social media content creation and management, while also developing skills in data analytics and client communication.
📝 Sample Projects
- Developing and executing a social media campaign for a new product launch
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Creating visually appealing and on-brand social media content for multiple clients
ASSUMPTION: The Social Media Assistant will have the opportunity to work on a variety of projects that showcase their skills and contribute to the success of DAC's clients.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall social media strategy for DAC's clients?
- What opportunities are there for professional development and growth within the company?
- How does DAC support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to contributing to DAC's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns or projects to showcase your skills and experience
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
