📌 Core Information
🔹 Job Title: Social Media Assistant Manager
🔹 Company: Aspen Skiing Company
🔹 Location: Aspen, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the brand's digital narrative through high-impact, visually stunning content
- Crafting sophisticated, on-brand copy across all social media channels
- Collaborating with internal teams and external partners to identify content opportunities
- Analyzing social performance metrics to optimize reach, engagement, and conversions
- Representing the social media function during brand events and activations
ASSUMPTION: This role requires a highly skilled content creator with advanced photography, videography, and editing capabilities, paired with strong storytelling instincts and a passion for delivering luxury experiences through digital platforms.
📋 Key Responsibilities
✅ Conceptualize, shoot, and edit original photo and video content that reflects the brand’s luxury standards and elevates its online presence
✅ Draft engaging, brand-aligned social copy that complements visual content and drives engagement
✅ Develop and manage a robust social media content calendar aligned with broader marketing campaigns and brand storytelling objectives
✅ Ensure consistent visual and tonal representation of the brand across all digital touchpoints
✅ Monitor and respond to social media interactions with poise, timeliness, and alignment with the brand’s refined voice
✅ Analyze social performance metrics and adapt strategies to optimize reach, engagement, and conversions
✅ Collaborate with internal Aspen One teams and external partners to identify content opportunities and ensure cohesive messaging
✅ Stay ahead of trends in luxury lifestyle, hospitality, and digital media to ensure brand relevancy and innovation
✅ Support and amplify influencer collaborations and UGC (user-generated content) strategies
✅ Coordinate with Aspen One Creative team leadership, photographers, stylists, and designers when needed for larger-scale shoots or campaigns
✅ Maintain a well-organized archive of digital assets, ensuring content is accessible, rights-cleared, and reusable
✅ Represent the social media function during brand events, activations, and shoots, ensuring optimal coverage and content capture
✅ Other duties as assigned
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work independently and manage multiple projects simultaneously in a deadline-driven environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related creative field
Experience: 3+ years of hands-on experience managing social media for luxury, hospitality, or lifestyle brands
Required Skills:
- Proficient and proven expertise in content creation, including photography, videography, editing (Adobe Creative Suite, CapCut, etc.)
- Advanced knowledge of social platforms, analytics tools, and content scheduling systems
- Exceptional aesthetic sensibility with a portfolio that demonstrates luxury-standard photography and video work
- Proficiency in planning, managing, and executing projects within scope and deadlines
- Strong copywriting skills with the ability to embody and maintain a distinct brand tone
- Ability to work cross-functionally and manage content production independently from concept through execution
- Highly organized, detail-oriented, and adaptable to the dynamic nature of hospitality marketing
- Proficient knowledge of current trends and how to apply them within the company
- Ability to prioritize and plan work activities; using time efficiently
- Ability to demonstrate accuracy and thoroughness; applying feedback to improve performance
- Ability to identify and resolve problems in a timely manner
- Ability to communicate changes and progress
- Ability to develop strong working relationships with those contacted in the course of work
- Ability to work autonomously - self-starter who is analytical, detail-oriented, and able to manage several projects simultaneously in a deadline-driven environment
Preferred Skills:
- Knowledge of Asana and/or FIGMA
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their photography and videography skills, as well as examples of their social media management experience.
💰 Compensation & Benefits
Salary Range: $61,000 to $85,400 annually. Actual pay will be dependent on budget and experience; all salaried roles are eligible for bonus.
Benefits:
- Health, Dental, and Vision Insurance Programs
- Flexible Spending Account Programs
- Life Insurance Programs
- Paid Time Off Programs
- Paid Leave Programs
- 401(k) Savings Plan
- Employee Ski Pass and Dependent Ski Passes
- Other company perks
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality and marketing sectors. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
Company Size: 11-50 employees
Founded: 2020
Company Description:
- Aspen Skiing Company is a premier ski resort operator, offering world-class skiing, dining, and lodging experiences in Aspen, Colorado
- The company is committed to sustainability, community engagement, and racial justice
- Aspen Skiing Company is a division of Aspen One, which also includes Aspen Hospitality and Aspen Ventures
Company Specialties:
- Ski Resort Operations
- Hospitality Management
- Marketing & Branding
- Sustainability & Community Engagement
Company Website: www.aspen.com
ASSUMPTION: Aspen Skiing Company is known for its luxury offerings and commitment to exceptional customer experiences, making it an attractive employer for those seeking a challenging and rewarding career in the hospitality industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Influencer Marketing & Social Media
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Advancement to a senior role within the social media team
- Expansion into other marketing or communications roles within the company
- Opportunities to work on high-profile campaigns and events
ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hospitality marketing and build a career within a dynamic and growing organization.
🌍 Location & Work Environment
Office Type: Upscale, modern office space with a focus on collaboration and creativity
Office Location(s): Aspen, Colorado
Geographic Context:
- Aspen is a popular ski destination with a vibrant arts and culture scene
- The area offers year-round recreational opportunities, including hiking, biking, and golfing
- The cost of living in Aspen is higher than the national average, but the company offers competitive compensation and benefits packages
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional early mornings, evenings, or weekends as needed
ASSUMPTION: The Aspen location offers a unique blend of outdoor recreation, cultural experiences, and a strong sense of community, making it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the hiring manager and a member of the marketing team
- Final interview with the Director of Influencer Marketing & Social Media and a member of the executive team
- Background check and reference check
Key Assessment Areas:
- Creativity and aesthetic sensibility
- Technical proficiency in photography, videography, and editing
- Social media management skills and strategic thinking
- Communication and interpersonal skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your photography and videography work, as well as examples of your social media management experience
- Be prepared to discuss your approach to content creation, storytelling, and social media strategy
- Research the company and its brands to demonstrate your understanding of the Aspen Skiing Company culture and values
ATS Keywords: Social Media Management, Content Creation, Photography, Videography, Editing, Luxury Hospitality, Brand Storytelling, Marketing Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative skills, technical proficiency, and cultural fit within the Aspen Skiing Company organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- CapCut
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Analytics tools (Hootsuite Insights, Sprout Social, Buffer, etc.)
- Content scheduling systems (Hootsuite, Buffer, Sprout Social, etc.)
- Asana and/or FIGMA
ASSUMPTION: The ideal candidate will have experience with industry-standard content creation tools and social media management platforms.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all we do
- Sustainability and environmental stewardship
- Community engagement and collaboration
- Diversity, equity, and inclusion
- Fun and passion for the work we do
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Committed to exceptional customer experiences
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your photography and videography skills, as well as examples of your social media management experience?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines and changing priorities?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you passionate about luxury hospitality and committed to delivering exceptional customer experiences?
ASSUMPTION: Aspen Skiing Company seeks candidates who align with their core values and work style, with a strong emphasis on creativity, collaboration, and a passion for luxury hospitality.
⚠️ Potential Challenges
- The high cost of living in Aspen may present financial challenges for some candidates
- The dynamic nature of hospitality marketing may require occasional early mornings, evenings, or weekends
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The competitive nature of the luxury hospitality industry may present challenges in terms of standing out and driving results
ASSUMPTION: While these challenges exist, Aspen Skiing Company offers competitive compensation and benefits packages, as well as opportunities for growth and advancement within the organization.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Creator position in the luxury hospitality industry, but with a greater emphasis on photography and videography skills
- Compared to similar roles in other industries, this position offers a unique opportunity to gain experience in luxury hospitality marketing and build a career within a dynamic and growing organization
- Career paths for this role may include advancement to a senior role within the social media team, expansion into other marketing or communications roles within the company, or opportunities to work on high-profile campaigns and events
ASSUMPTION: This role offers a unique blend of creative, strategic, and tactical responsibilities, making it an attractive opportunity for candidates seeking a challenging and rewarding career in luxury hospitality marketing.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new luxury hotel opening, including photography, videography, and copywriting components
- Managing the social media presence for a high-end restaurant, including creating visually stunning content, engaging with followers, and analyzing performance metrics
- Collaborating with internal teams and external partners to create a cohesive brand narrative across multiple social media channels, including Instagram, Facebook, and Twitter
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Assistant Manager role at Aspen Skiing Company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media team?
- How does this role fit into the broader marketing and communications strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in luxury hospitality marketing, and how does the company address these challenges?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess the candidate's fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your photography and videography portfolio
- Prepare a portfolio of your photography and videography work, as well as examples of your social media management experience
- Research the company and its brands to demonstrate your understanding of the Aspen Skiing Company culture and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
