Social Media Assistant Manager
Bayut | dubizzleASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and analytics.
π Key Responsibilities β Design and implement comprehensive social media strategies aligned with business and marketing objectives. β Develop engaging, high-quality content for various platforms, ensuring it aligns with brand identity and local cultural preferences. β Plan and maintain a content calendar for consistent and engaging posts. β Monitor interactions, respond to comments and messages professionally, and foster an active online community. β Track, analyze, and report on social media metrics, providing insights and recommendations for optimization. β Collaborate with marketing, PR, and design teams to ensure consistent brand messaging and execution. β Lead, mentor, and manage a team of Content Writers, Creators, and Social Media Specialists, providing guidance and professional development opportunities.ASSUMPTION: This role involves a mix of strategic planning, creative content development, and team management, requiring strong multitasking and organizational skills.
π― Required QualificationsEducation: Bachelorβs degree in Marketing, Communications, Media Studies, or a related field (Masterβs degree is a plus).
Experience: Minimum 5-8 years in social media management, strategy development, or a related field, with 1-2 years of experience managing a team.
Required Skills:
- Data-driven strategy development and multi-platform campaign management.
- Deep understanding of various social media platforms, algorithms, and best practices.
- Strong knowledge of social media analytics tools and paid social media advertising.
- Understanding of SEO principles and their application in social media content.
- Knowledge of content marketing principles and digital media trends.
Preferred Skills:
- Certifications in social media or digital marketing (e.g., Google Digital Marketing, HubSpot Social Media Certification).
ASSUMPTION: Candidates with a strong portfolio showcasing their social media management skills and team leadership experience will be highly competitive.
π° Compensation & BenefitsSalary Range: Based on industry standards for a Social Media Manager role in Riyadh, the estimated salary range is SAR 15,000 - 25,000 per month.
Benefits:
- Comprehensive Health Insurance
- Rewards and Recognition
- Learning & Development
Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
π Applicant Insights π Company ContextIndustry: Real Estate. Bayut is the number one property portal in the Kingdom, connecting millions of users across the country.
Company Size: Medium (201-500 employees). Bayut offers a fast-paced work environment with opportunities for growth and development.
Founded: 2008. Bayut is part of the Dubizzle Group, alongside some of the strongest classifieds brands in the market.
Company Description:
- Bayut is committed to delivering the best online search experience for users and providing the best service to agencies and brokers.
- The company offers a comprehensive set of listings, with information that is hard to locate on other platforms.
- Bayut strives to provide the best value to end-customers and offer the best service to agencies and brokers.
Company Specialties:
- Real Estate, Customer Service, Marketing, Advertising, Communication Skills, Training, and Technology
Company Website: http://www.bayut.com
ASSUMPTION: Bayut's focus on user experience and strong brand presence in the real estate market makes it an attractive employer for marketing professionals.
π Role AnalysisCareer Level: Mid to Senior-level role, offering opportunities for growth and development within the marketing department.
Reporting Structure: This role reports directly to the Marketing Manager and oversees a team of three Content Writers, Creators, and Social Media Specialists.
Work Arrangement: On-site, with occasional flexibility for remote work as needed.
Growth Opportunities:
- Potential to grow into a senior management role within the marketing department.
- Opportunities to expand skills and knowledge in digital marketing and team leadership.
- Chance to work on high-impact projects that drive brand engagement and user growth.
ASSUMPTION: This role offers strong potential for career growth and development within the company.
π Location & Work EnvironmentOffice Type: Modern, collaborative office space in Riyadh, Saudi Arabia.
Office Location(s): Building 3, D3, 7th Floor, Dubai, Dubai P.O.BOX 500043, AE
Geographic Context:
- Riyadh is the capital and most populous city of Saudi Arabia, offering a vibrant and multicultural work environment.
- The city is known for its modern infrastructure, rich history, and diverse cultural attractions.
- Riyadh's strategic location in the Middle East provides opportunities for regional travel and collaboration.
Work Schedule: Standard work hours are Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
πΌ Interview & Application InsightsTypical Process:
- Online application submission and resume screening.
- Phone or video call interview with the HR department to discuss the role and assess cultural fit.
- In-depth interview with the Marketing Manager to discuss the candidate's social media strategy, content creation, and team management skills.
- Final interview with the company's senior leadership team to assess the candidate's fit for the company's culture and values.
Key Assessment Areas:
- Strategic thinking and data-driven decision-making in social media management.
- Creativity and adaptability in content creation and campaign development.
- Leadership and team management skills, with a focus on mentoring and professional development.
- Strong communication and interpersonal skills, with a customer-focused mindset.
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience, team leadership skills, and relevant achievements.
- Prepare a portfolio showcasing your social media campaigns, content creation, and analytics skills.
- Research Bayut's brand, values, and target audience to demonstrate your understanding of the company and its market.
ATS Keywords: Social Media Management, Content Creation, Team Leadership, Data Analysis, Digital Marketing, SEO Principles, Campaign Management, Social Media Analytics, Creativity, Communication Skills, Organizational Skills, Multitasking, Graphic Design, Video Editing, Trend Analysis, Mentoring
ASSUMPTION: Bayut's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and creativity in social media management.
π οΈ Tools & Technologies- Social media platforms: X, Facebook, Instagram, Snapchat, TikTok, LinkedIn, WhatsApp
- Social media analytics tools: Google Analytics, Hootsuite, Buffer, or Sprout Social
- Graphic design software: Canva, Adobe Creative Suite
- Video editing tools: Adobe Premiere Pro, Final Cut Pro, iMovie
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
π Cultural Fit ConsiderationsCompany Values:
- Simplicity: Bayut values straightforward and efficient processes in all aspects of its operations.
- Quality: The company is committed to delivering high-quality products and services to its customers.
- Efficiency: Bayut strives to maximize productivity and minimize waste in its operations.
Work Style:
- Fast-paced: Bayut operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change.
- Collaborative: The company values teamwork and encourages collaboration across departments and functions.
- Customer-focused: Bayut prioritizes the needs and preferences of its customers in all its operations.
Self-Assessment Questions:
- Do you thrive in a fast-paced environment and enjoy staying ahead of social media trends?
- Are you a strong team player with a collaborative mindset and a focus on delivering high-quality results?
- Do you have a passion for creating engaging content and optimizing performance across multiple social media platforms?
ASSUMPTION: Candidates who align with Bayut's values and work style will be well-suited to this role and the company's culture.
β οΈ Potential Challenges- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Keeping up with the fast-paced nature of social media trends and algorithms, demanding continuous learning and adaptation.
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency and align with marketing objectives.
- Working in a multicultural environment, requiring cultural sensitivity and adaptability.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
π Similar Roles Comparison- Compared to a Social Media Manager role in a smaller company, this position offers more opportunities for team leadership and strategic decision-making.
- In the real estate industry, this role focuses on driving brand engagement and user growth, whereas similar roles in other industries may have different priorities.
- Career progression in this role could lead to senior management positions within the marketing department or other areas of the business.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or company sizes.
π Sample Projects- Developing and implementing a social media strategy to increase brand awareness and engagement for a new real estate development.
- Creating and executing a content calendar for multiple social media platforms, ensuring consistent and engaging posts that align with marketing objectives.
- Analyzing social media metrics and providing data-driven insights and recommendations to optimize performance and improve ROI.
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.
β Key Questions to Ask During Interview- Can you describe the company's social media strategy and how this role fits into its overall marketing objectives?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?
- How does the company foster a collaborative and innovative team culture, particularly in the marketing department?
- What are the biggest challenges facing the company's social media presence, and how can this role address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its marketing objectives, while also providing valuable insights into the company's culture and values.
π Next Steps for Applicants To apply for this position:- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience, team leadership skills, and relevant achievements.
- Prepare a portfolio showcasing your social media campaigns, content creation, and analytics skills.
- Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.