📌 Core Information
🔹 Job Title: Social Media Assistant Manager - Aspen Hospitality
🔹 Company: Aspen Hospitality
🔹 Location: Aspen, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality, Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting high-impact, visually stunning, and editorially refined content for luxury hospitality brands
- Managing social media channels and ensuring consistent brand representation across all digital touchpoints
- Collaborating with internal teams and external partners to identify content opportunities and ensure cohesive messaging
- Analyzing social media performance metrics and adapting strategies to optimize reach, engagement, and conversions
- Staying ahead of trends in luxury lifestyle, hospitality, and digital media to ensure brand relevancy and innovation
ASSUMPTION: This role requires a highly skilled content creator with advanced photography, videography, and editing capabilities, paired with strong storytelling instincts and a passion for delivering luxury experiences through digital platforms.
📋 Key Responsibilities
✅ Conceptualize, shoot, and edit original photo and video content that reflects the brand’s luxury standards and elevates its online presence
✅ Draft engaging, brand-aligned social copy that complements visual content and drives engagement
✅ Develop and manage a robust social media content calendar aligned with broader marketing campaigns and brand storytelling objectives
✅ Monitor and respond to social media interactions with poise, timeliness, and alignment with the brand’s refined voice
✅ Collaborate with internal Aspen One teams (creative, brand marketing, PR, hotel operations, etc.) and external partners to identify content opportunities and ensure cohesive messaging
✅ Support and amplify influencer collaborations and UGC (user-generated content) strategies
✅ Maintain a well-organized archive of digital assets, ensuring content is accessible, rights-cleared, and reusable
✅ Represent the social media function during brand events, activations, and shoots, ensuring optimal coverage and content capture
ASSUMPTION: This role may require occasional travel to Aspen, Colorado, for brand events and activations.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related creative field
Experience: 3+ years of hands-on experience managing social media for luxury, hospitality, or lifestyle brands
Required Skills:
- Proficient and proven expertise in content creation, including photography, videography, editing (Adobe Creative Suite, CapCut, etc.)
- Advanced knowledge of social platforms, analytics tools, and content scheduling systems
- Exceptional aesthetic sensibility with a portfolio that demonstrates luxury-standard photography and video work
- Proficiency in planning, managing, and executing projects within scope and deadlines
- Strong copywriting skills with the ability to embody and maintain a distinct brand tone
Preferred Skills:
- Knowledge of Asana and/or FIGMA
- Proficient knowledge of current trends and how to apply them within the company
- Ability to work autonomously - self-starter who is analytical, detail-oriented, and able to manage several projects simultaneously in a deadline-driven environment
ASSUMPTION: Candidates with experience in luxury hospitality or luxury lifestyle brands will be given priority.
💰 Compensation & Benefits
Salary Range: $61,000 to $85,400 per year. Actual pay will be dependent on budget and experience; all salaried roles are eligible for bonus.
Benefits:
- Health, Dental, and Vision Insurance Programs
- Flexible Spending Account Programs
- Life Insurance Programs
- Paid Time Off Programs
- Paid Leave Programs
- 401(k) Savings Plan
- Employee Ski Pass and Dependent Ski Passes
- Other company perks
Working Hours: Full-time position with standard business hours, Monday through Friday, with occasional evening and weekend work required for events and activations.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality and marketing sectors in Aspen, Colorado.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury ski resorts and hotels
Company Size: Small (11-50 employees), which offers a close-knit work environment and the opportunity to make a significant impact on the company’s digital presence
Founded: 2020, as a division of Aspen One, the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX
Company Description:
- Owns and operates a portfolio of hotels and residences, including The Little Nell, Aspen’s only Five-Star, Five-Diamond, ski-in/ski-out hotel
- Manages the Limelight Hotel Aspen, Limelight Hotel Snowmass, Limelight Hotel Ketchum, and Limelight Denver, with additional properties in development
- Owns and operates the ASPENX Mountain Club and Snowmass Mountain Club
Company Specialties:
- Luxury hospitality management
- Ski resort operations
- Brand storytelling and digital marketing
Company Website: aspenhospitality.co
ASSUMPTION: Aspen Hospitality is committed to advancing climate action, community engagement, and racial justice through its business operations and initiatives.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company’s digital marketing and hospitality divisions
Reporting Structure: Reports directly to the Director of Influencer Marketing & Social Media
Work Arrangement: On-site, full-time position with the opportunity for remote work during events and activations
Growth Opportunities:
- Advancement to Social Media Manager or similar role within the company’s digital marketing department
- Expansion into other hospitality or luxury lifestyle brands managed by Aspen Hospitality
- Opportunities to collaborate with and learn from industry experts in luxury hospitality and digital marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Upscale, luxury hotel and resort setting
Office Location(s): Aspen, Colorado, United States
Geographic Context:
- Located in the scenic and upscale ski town of Aspen, Colorado
- Surrounded by world-class ski resorts and outdoor recreation opportunities
- Close proximity to cultural attractions, fine dining, and entertainment options
Work Schedule: Standard business hours, Monday through Friday, with occasional evening and weekend work required for events and activations
ASSUMPTION: The work environment is fast-paced, dynamic, and focused on delivering exceptional luxury experiences to guests and customers.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss experience, skills, and career goals
- Creative challenge or portfolio review to evaluate content creation and storytelling abilities
- Final interview with the hiring manager to discuss the role, company culture, and next steps
Key Assessment Areas:
- Content creation and storytelling skills
- Brand alignment and voice consistency
- Social media strategy and analytics
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio or examples of your best work, demonstrating your ability to create high-quality, luxury-standard content
- Prepare for behavioral interview questions that focus on your experience with social media management, content creation, and luxury hospitality
ATS Keywords: Social Media Management, Content Creation, Luxury Hospitality, Brand Storytelling, Digital Marketing, Analytics, Photography, Videography, Editing
ASSUMPTION: Aspen Hospitality uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- CapCut
- Asana
- FIGMA
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Analytics tools (Hootsuite Insights, Sprout Social, Buffer, etc.)
- Content scheduling systems (Hootsuite, Buffer, Sprout Social, etc.)
ASSUMPTION: Proficiency in these tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all aspects of operations
- Commitment to sustainability and environmental stewardship
- Community engagement and support
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
- Customer-centric and committed to delivering exceptional experiences
Self-Assessment Questions:
- How do your personal values align with Aspen Hospitality’s commitment to excellence, sustainability, community engagement, and diversity, equity, and inclusion?
- Are you comfortable working in a fast-paced, dynamic environment that requires occasional evening and weekend work for events and activations?
- Do you thrive in a collaborative, team-oriented work environment, and are you able to manage multiple projects simultaneously in a deadline-driven environment?
ASSUMPTION: Aspen Hospitality seeks candidates who are passionate about luxury hospitality, committed to delivering exceptional experiences, and aligned with the company’s values and work style.
⚠️ Potential Challenges
- Managing multiple social media channels and ensuring consistent brand representation across all digital touchpoints
- Keeping up with trends in luxury lifestyle, hospitality, and digital media to ensure brand relevancy and innovation
- Balancing the demands of content creation, social media management, and analytics with the need to maintain a strong brand voice and aesthetic
- Occasional travel to Aspen, Colorado, for brand events and activations
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position focuses specifically on luxury hospitality brands and requires advanced photography, videography, and editing skills
- Compared to other luxury hospitality brands, Aspen Hospitality offers a unique opportunity to work in a scenic ski town setting with access to world-class outdoor recreation and cultural attractions
- Career progression in this role may involve advancement to Social Media Manager or similar roles within the company’s digital marketing department, with opportunities to expand into other hospitality or luxury lifestyle brands managed by Aspen Hospitality
ASSUMPTION: This role offers a unique blend of luxury hospitality, digital marketing, and content creation experience, with opportunities for growth and advancement within the company.
📝 Sample Projects
- Developing a social media content calendar for a luxury hotel grand opening, including photography, videography, and copywriting components
- Managing a social media campaign for a luxury ski resort, focusing on user-generated content and influencer collaborations to drive engagement and bookings
- Creating a series of luxury lifestyle videos for a hospitality brand, showcasing the brand’s unique offerings and experiences
ASSUMPTION: These sample projects demonstrate the range of content creation, social media management, and brand storytelling skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company’s overall digital marketing and hospitality strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aspen Hospitality support the growth and development of its employees?
- What are the opportunities for advancement and career growth within the company’s digital marketing and hospitality divisions?
- How does Aspen Hospitality foster a culture of collaboration and teamwork among its employees?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and advancement within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of your best work, demonstrating your ability to create high-quality, luxury-standard content
- Prepare for behavioral interview questions that focus on your experience with social media management, content creation, and luxury hospitality
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
