📌 Core Information
🔹 Job Title: Social Media Assistant | The Points Guy
🔹 Company: Red Ventures
🔹 Location: New York, NY; Charlotte, NC; Remote
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing and executing social media strategies for Instagram Stories, Facebook, X (formerly Twitter), and Threads
- Creating engaging and visually appealing content tailored to each platform
- Collaborating with cross-functional teams to develop content strategies and explore revenue-impacting opportunities
- Analyzing performance metrics to inform strategy and improve future campaigns
- Traveling internationally for events and experiences
ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to develop innovative content ideas.
📋 Key Responsibilities
✅ Platform Management: Craft and execute strategies for Instagram Stories, Facebook, X, and Threads that align with our brand's unique identity and keep our audience engaged.
✅ Content Creation: Create and schedule eye-catching content tailored to each platform, focusing on visual storytelling and meaningful community engagement.
✅ Trend Awareness: Stay ahead of the curve with the latest trends, features, and best practices to keep our organic reach and engagement flying high.
✅ Community Engagement: Actively engage with our community across all platforms to build and maintain a strong online presence.
✅ Content Development & Collaboration: Work closely with the Creative, Editorial, and Partnerships teams to build seamless content strategies that support both brand and partner objectives.
✅ Analytics & Reporting: Use analytics tools to track performance metrics, uncover insights, and generate reports to fine-tune our strategies and elevate future campaigns.
✅ Presentation & Communication: Prepare and deliver engaging presentations and reports for internal stakeholders on content strategies and platform performance.
ASSUMPTION: This role requires strong communication skills, both written and visual, to create compelling content and present findings effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-2 years of experience in a social media role, focusing on content creation and platform management for Instagram Stories, Facebook, X, and Threads
Required Skills:
- Proven experience in social media management and content creation
- Strong understanding of each platform's unique features and engagement strategies
- Excellent written and visual communication skills, with a keen eye for detail and design
- Ability to analyze data and transform insights into actionable strategies
- Strong collaboration skills and the ability to work effectively within cross-functional teams
- Creative thinking and problem-solving skills for developing innovative content ideas
- Enthusiasm for learning and growing
Preferred Skills:
- Fluency in a second language
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Knowledge of Adobe Creative Suite or similar design tools
ASSUMPTION: Candidates with experience in the travel or lifestyle industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $80,000 per year (based on location and experience)
Benefits:
- Health, dental, and vision insurance coverage
- Life insurance
- Short and long-term disability insurance
- Flexible spending accounts
- Paid time off and holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Red Ventures is a technology, information, and internet company that operates a diverse portfolio of industry-leading brands and businesses, strategic partnerships, and proprietary technology. Its brands include Allconnect, Bankrate, Lonely Planet, The Points Guy, BestColleges, and more.
Company Size: Red Ventures has 1,001-5,000 employees, providing a large and dynamic work environment.
Founded: Red Ventures was founded in 2000 and is headquartered in Fort Mill, SC, with international offices in the UK and Brazil.
Company Description:
- Red Ventures helps millions of people worldwide make life’s most important decisions by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions.
- The company accelerates digital adaptation and innovates the online consumer experience by staying at the forefront of digital trends and technologies.
- Red Ventures is committed to giving back to communities through its Road to Hire program, which connects under-resourced young adults from marginalized communities with onramps to life-changing careers through access to paid training, college, and mentorship.
Company Specialties:
- Ecommerce
- Communications
- Marketing
- Technology
- Data
Company Website: redventures.com
ASSUMPTION: Red Ventures' diverse portfolio of brands and businesses provides ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Social Media Assistant will report directly to the Social Media Manager and collaborate with cross-functional teams, including Creative, Editorial, and Partnerships.
Work Arrangement: This role is primarily on-site, with flexible remote work options. The position requires travel for events and experiences.
Growth Opportunities:
- Proven success in this role may lead to advancement to a Social Media Manager or similar position.
- Red Ventures' diverse portfolio of brands and businesses provides opportunities for career growth and development within the company.
- The company offers training and development programs to help employees enhance their skills and advance their careers.
ASSUMPTION: Candidates with a strong desire to learn and grow will excel in this role and have ample opportunities for career advancement within Red Ventures.
🌍 Location & Work Environment
Office Type: Red Ventures' offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): New York, NY; Charlotte, NC; Remote
Geographic Context:
- New York, NY: A bustling city with a vibrant cultural scene, offering ample opportunities for networking and professional growth in the marketing and communications industries.
- Charlotte, NC: A rapidly growing city with a strong job market, offering a lower cost of living compared to New York and ample opportunities for career advancement in the technology and finance sectors.
- Remote: Red Ventures offers flexible remote work options, allowing employees to work from the comfort of their own homes or other locations.
Work Schedule: Full-time, with flexible remote work options and the possibility of international travel for events and experiences.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes in work arrangements as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager and/or team members
- In-person or virtual final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices
- Candidates' ability to create engaging and visually appealing content
- Candidates' communication skills and ability to work effectively within cross-functional teams
- Candidates' problem-solving skills and creativity
- Candidates' ability to analyze data and transform insights into actionable strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of social media trends and best practices by providing specific examples of your work.
- Demonstrate your creativity and problem-solving skills by presenting innovative content ideas.
- Prepare for behavioral interview questions that focus on your ability to work effectively within cross-functional teams and adapt to changes in work arrangements.
ATS Keywords: Social Media Management, Content Creation, Platform Management, Visual Storytelling, Community Engagement, Data Analysis, Collaboration, Creative Thinking, Problem Solving, Trend Awareness, Presentation Skills, Reporting, Partnership Development, Audience Engagement, Revenue Generation, Communication Skills
ASSUMPTION: Candidates should tailor their resumes and cover letters to include relevant keywords and phrases to increase their visibility in applicant tracking systems.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Design tools (e.g., Adobe Creative Suite, Canva, Figma)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should have experience with relevant social media management, analytics, and design tools, as well as proficiency in using communication and collaboration platforms.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Embrace Change
- Collaborate to Win
- Deliver Results
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you align with Red Ventures' core values, particularly "Put People First" and "Collaborate to Win"?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to changes in work arrangements?
- Do you have a strong desire to learn and grow, both personally and professionally?
- Are you able to work effectively within cross-functional teams and contribute to a positive and inclusive work culture?
ASSUMPTION: Candidates should assess their fit with Red Ventures' values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each can be time-consuming and challenging.
- Keeping up with the latest trends, features, and best practices can be demanding and require continuous learning.
- Working with cross-functional teams and managing multiple projects can be complex and require strong organizational skills.
- International travel for events and experiences may present challenges related to personal and family responsibilities.
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully.
📈 Similar Roles Comparison
- This role differs from other social media positions in its focus on managing and executing strategies for multiple platforms, as well as its emphasis on collaboration with cross-functional teams to develop content strategies and explore revenue-impacting opportunities.
- In the travel and lifestyle industries, social media roles often require a strong understanding of the target audience and the ability to create engaging and relevant content tailored to their interests and needs.
- Career paths for social media professionals may include advancement to social media manager, digital marketing manager, or similar roles, as well as opportunities to specialize in specific areas such as content creation, community management, or analytics.
ASSUMPTION: Candidates should research similar roles and industries to gain a better understanding of the unique aspects of this position and its potential career paths.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including creating engaging content and analyzing performance metrics to optimize future campaigns
- Collaborating with the Creative team to design visually appealing graphics and videos for social media platforms, ensuring brand consistency and adherence to platform guidelines
- Partnering with the Editorial team to create engaging and informative content for social media platforms, driving audience engagement and growth
ASSUMPTION: Candidates should provide specific examples of their work and explain how their experiences have prepared them for the responsibilities and challenges of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Social Media team, and how this role fits within the broader organization?
- What are the most significant challenges facing the Social Media team, and how can this role contribute to addressing them?
- How does Red Ventures support the professional growth and development of its employees, particularly in the Social Media team?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Red Ventures foster a positive and inclusive work culture, and what initiatives are in place to promote diversity, equity, and inclusion?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the Social Media team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Red Ventures careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of social media trends and best practices, as well as your creativity and problem-solving abilities
- Prepare for behavioral interview questions that focus on your ability to work effectively within cross-functional teams and adapt to changes in work arrangements
- Research Red Ventures and the travel and lifestyle industries to gain a better understanding of the company and its competitors
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role and address any remaining questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
