📌 Core Information
🔹 Job Title: Social Media Associate
🔹 Company: Bright Horizons
🔹 Location: Newton, MA (Hybrid: 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Entry-Level (0-3 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution and growth of social media strategy across all platforms
- Focusing on local social engagement at Bright Horizons' centers
- Creating engaging, on-brand content and maintaining brand voice and values
- Monitoring trends, emerging platforms, and algorithm updates
- Analyzing performance and providing recommendations to improve engagement
- Collaborating with marketing and creative teams to align content with brand messaging
ASSUMPTION: This role requires a detail-oriented professional with a passion for social media and a keen ability to engage audiences while maintaining the company's brand voice and values.
📋 Key Responsibilities
✅ Assisting in the creation and execution of engaging, on-brand social media content
✅ Supporting regional teams in developing effective strategies and processes to enhance social presence at the center level
✅ Monitoring trends, emerging platforms, and algorithm updates to ensure strategies remain current
✅ Maintaining social media calendars and scheduling posts across platforms
✅ Tracking, measuring, and analyzing the performance of organic social media campaigns using key metrics
✅ Providing recommendations to improve engagement and follower growth
✅ Collaborating with marketing and creative teams to align content with brand messaging
ASSUMPTION: This role requires strong communication and interpersonal skills, with the ability to work within a team environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or a related field
Experience: 0-3 years of experience in social media or digital marketing
Required Skills:
- Strong communication and interpersonal skills
- Creative mindset with strong attention to detail
- Basic analytical skills and experience with social media analytics platforms
Preferred Skills:
- Familiarity with social media algorithms, trends, tools, and best practices
- Experience with Sprinklr or similar social media management platforms
- Knowledge of Google Analytics or similar analytics tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level marketing roles in the Boston area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling to accommodate social media engagement
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Boston area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 10,001+ employees (Global presence with headquarters in Newton, MA)
Founded: 1986
Company Description:
- Bright Horizons provides high-quality education and child care around the world, trusted to fit the way people learn, live, and work today
- Offers a range of services, including child care, back-up care, educational advising, tuition assistance, college coaching, workforce consulting, and pet care
- Partners with over 1,000 top employers to provide services that support employees, advance careers, and maximize performance
Company Specialties:
- Child Care and Early Education
- Back-Up Child Care
- Back-Up Adult/Elder Care
- Educational Advising
- Tuition Assistance
- College Coaching
- Workforce Consulting
- Employee and employer benefits
- Pet Care
Company Website: http://www.brighthorizons.com
ASSUMPTION: Bright Horizons is a well-established company with a strong global presence and a reputation for high-quality services in the education and child care industry.
📊 Role Analysis
Career Level: Entry-Level (0-3 years of experience)
Reporting Structure: This role reports to the Social Media Manager and works closely with regional teams and marketing/creative departments
Work Arrangement: Hybrid (3 days on-site at the Newton, MA headquarters)
Growth Opportunities:
- Potential for career progression within the marketing department or related fields
- Opportunities to gain experience in various aspects of social media management and strategy
- Chance to work with a diverse range of regional teams and stakeholders
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Newton, MA (with remote work options)
Geographic Context:
- Newton, MA is a suburban city located approximately 7 miles west of Boston
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and public transportation
- Bright Horizons' headquarters is located in a professional office park with nearby amenities
Work Schedule: Full-time, with flexible scheduling to accommodate social media engagement and regional team collaboration
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Social Media Manager or another senior leader
Key Assessment Areas:
- Social media knowledge and experience
- Communication and interpersonal skills
- Creativity and attention to detail
- Analytical skills and problem-solving abilities
- Alignment with Bright Horizons' brand voice and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media experience and skills
- Showcase your understanding of social media trends and algorithms
- Demonstrate your ability to create engaging, on-brand content
- Prepare examples of your social media work or campaigns to discuss during the interview
ATS Keywords: Social Media, Digital Marketing, Content Creation, Engagement, Analytics, Communication, Interpersonal Skills, Detail-Oriented, Creative Mindset, Trend Monitoring, Brand Messaging, Strategy Development, Performance Analysis, Algorithm Updates, Team Collaboration, Process Enhancement
ASSUMPTION: The application process for this role is likely competitive, and demonstrating a strong understanding of social media and relevant skills will be crucial for success.
🛠️ Tools & Technologies
- Sprinklr (or similar social media management platform)
- Google Analytics (or similar analytics tool)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
ASSUMPTION: Familiarity with these tools and technologies is likely required or preferred for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for People
- Integrity
- Accountability
- Innovation
- Quality
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do I have a genuine passion for social media and engaging audiences?
- Am I detail-oriented and able to maintain a consistent brand voice and values?
- Can I work effectively within a team environment and collaborate with regional stakeholders?
- Do I have strong communication and interpersonal skills, with the ability to build relationships and influence others?
ASSUMPTION: Applicants should assess their fit with Bright Horizons' company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple social media platforms and regional teams simultaneously
- Keeping up with rapidly changing social media trends and algorithms
- Balancing on-site and remote work responsibilities effectively
- Maintaining a consistent brand voice and values across diverse regional teams and platforms
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role focuses more on local social engagement and regional team collaboration compared to broader social media management positions
- Bright Horizons' global presence and diverse service offerings provide unique opportunities for growth and learning
- Career paths may include progression within the marketing department or related fields, such as content creation, strategy, or analytics
ASSUMPTION: Applicants should consider how this role differs from other social media positions and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new Bright Horizons center or service offering
- Analyzing social media performance data to identify trends and make data-driven recommendations for improvement
- Collaborating with regional teams to create engaging, on-brand content tailored to local audiences
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall social media strategy for Bright Horizons?
- Can you describe the team structure and how this role fits within it?
- How does Bright Horizons maintain a consistent brand voice and values across diverse regional teams and platforms?
- What opportunities are there for professional growth and development within this role or the broader marketing department?
- How does the hybrid work arrangement support collaboration and communication between on-site and remote team members?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant social media experience and skills
- Prepare examples of your social media work or campaigns to discuss during the interview
- Follow up with the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com if you have any questions or need further assistance
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
