Social Media Associate

📌 Core Information

🔹 Job Title: Social Media Associate

🔹 Company: ShopBack

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing ShopBack Vietnam’s social media presence
• Driving brand awareness, engagement, and advocacy
• Collaborating with internal teams and external creators
• Pioneering ShopBack’s social media narrative across various platforms
• Growing followers, amplifying organic reach, and cultivating engagement

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset with a data-driven approach to content performance and optimization.

📋 Key Responsibilities

✅ Manage ShopBack Vietnam’s social media presence and drive brand awareness, engagement, and advocacy

✅ Collaborate with internal teams and external creators to amplify ShopBack’s voice across various channels

✅ Pioneer ShopBack’s social media narrative across Facebook, TikTok, Instagram, YouTube, and the Facebook community

✅ Grow followers, amplify organic reach, and cultivate engagement across all owned channels

✅ Create platform-native content—static, video, short-form—that sparks conversations and solidifies brand loyalty

✅ Experiment with emerging trends, formats, and platforms, transforming ShopBack into a shareable brand

✅ Strategize and execute an Online Paid content plan, delivering high-impact paid ad content across Meta, Google, TikTok, and other media

✅ Lend creative support to content production for ATL touchpoints, whenever opportunities arise

ASSUMPTION: This role involves a high level of creativity, project management, and multitasking in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communication, Business, or a related field

Experience: 1-3 years of hands-on experience with proven track record in managing social media platforms and producing content, including videos and graphics, independently

Required Skills:

• Strong understanding of social media trends, virality mechanics, and community growth tactics
• Creative mindset with a data-driven approach to content performance and optimization
• Excellent project management, multitasking, and organizational skills in a fast-paced environment
• Strong written and verbal communication skills, fluent in English
• Self-motivated, adaptable, and detail-oriented with a positive, solutions-first mindset
• Team player with a “can’t-is-not-an-option” attitude, resourceful, not discouraged by failure or mistakes
• Demonstrated use of Generative AI tools (e.g., ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

Preferred Skills:

• Experience with influencer marketing and KOL management
• Familiarity with social media analytics tools
• Knowledge of the Vietnamese market and consumer behavior

ASSUMPTION: Candidates with relevant experience in social media management and a passion for creative content will thrive in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Social Media Associate role in Vietnam, the estimated salary range is ₫15,000,000 - ₫25,000,000 per year (approximately USD $650 - $1,100 per month).

Benefits:

• Career progression paths and opportunities to take on greater challenges
• Competitive compensation based on performance
• Work-From-Anywhere benefit to enable you to thrive personally and professionally
• Flow Day Thursday (1-day a week, optional to work from home or office)

Working Hours: Full-time, 40 hours per week. Flexible hours may be required based on project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ShopBack operates in the Technology, Information, and Internet industry, focusing on e-commerce, cashback, and rewards platforms.

Company Size: ShopBack is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.

Founded: ShopBack was founded in 2014, with a mission to revolutionize shopping by helping advertisers market more cost-effectively while making every purchase more rewarding for shoppers.

Company Description:

• ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific
• Empowers 50 million shoppers across 13 markets, with 20,000+ partners and over half a million transactions daily
• Offers Cashback, discounts, and exclusive deals to users, while helping merchants reach new customers and increase sales

Company Specialties:

• E-commerce
• Internet
• Cashback
• Tech
• Online Marketing
• Discovery Shopping
• Engineering
• Shopping
• Smart Solutions
• Startup
• Desktop
• Mobile App
• iOS
• Android
• Affiliate Marketing
• FinTech
• Payment Solutions
• Rewards

Company Website: http://corporate.shopback.com

ASSUMPTION: ShopBack’s focus on innovation and user-centric approach makes it an exciting place to work and grow.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals looking to gain experience in social media management and marketing.

Reporting Structure: The Social Media Associate will report directly to the Marketing Manager or a similar role.

Work Arrangement: This role offers a Work-From-Anywhere benefit, allowing for flexible work arrangements.

Growth Opportunities:

• Progression to a Senior Social Media Manager or similar role
• Expansion into other marketing or communications roles within the company
• Opportunities to work on regional or global projects, gaining international experience

ASSUMPTION: ShopBack’s rapid growth and expansion provide ample opportunities for career progression and development.

🌍 Location & Work Environment

Office Type: ShopBack’s Ho Chi Minh City office is a collaborative and dynamic workspace, fostering creativity and innovation.

Office Location(s): 5th Floor, The EverRich Building, No. 968, 3/2 Street, Ward 15, District 11, Ho Chi Minh City, 70000, VN

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture and a growing tech industry
• The city offers a mix of traditional and modern attractions, with a cost of living that is generally lower than in other major Asian cities
• ShopBack’s office is conveniently located in District 11, with easy access to public transportation and amenities

Work Schedule: The work schedule is generally Monday to Friday, with flexible hours and the option to work from home or the office, depending on the role and team preferences.

ASSUMPTION: ShopBack’s work environment encourages collaboration, creativity, and a strong work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Manager or a similar role
• Final interview with the Country Manager or a similar role
• Job offer and onboarding

Key Assessment Areas:

• Candidates’ understanding of social media trends and their ability to create engaging content
• Candidates’ communication skills and ability to work collaboratively with internal teams and external creators
• Candidates’ problem-solving skills and ability to adapt to a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your creativity and understanding of social media trends through your application materials
• Prepare examples of your previous social media campaigns or content to discuss during the interview
• Research ShopBack’s brand and values to demonstrate your fit with the company culture

ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Project Management, Communication, Data Analysis, Creativity, Adaptability, Teamwork, Generative AI Tools

ASSUMPTION: ShopBack’s interview process is designed to assess candidates’ skills and cultural fit, with a focus on finding the best match for the role and the team.

🛠️ Tools & Technologies

• Social media platforms: Facebook, TikTok, Instagram, YouTube, and the Facebook community
• Content creation tools: Canva, Adobe Creative Suite, or similar tools
• Project management tools: Asana, Trello, or similar tools
• Social media analytics tools: Hootsuite, Sprout Social, or similar tools
• Generative AI tools: ChatGPT, Cursor, or similar tools

ASSUMPTION: ShopBack provides the necessary tools and technologies for its employees to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Grit: Tackle all challenges head-on, working together to solve problems and achieve success
• Hunger: Value hard work and have relentless drive
• Speed: Move fast and have a bias for action, all to deliver maximum impact
• Impact: Focus on results, always aiming for the best possible outcomes and timelines
• Growth: Embrace a growth mindset, constantly striving to learn, improve, and excel in our roles

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Fast-paced and dynamic, with a strong bias for action
• Data-driven and results-oriented, with a focus on continuous improvement
• Creative and innovative, with a willingness to take risks and learn from failures

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you have a strong understanding of social media trends and a creative mindset?
• Are you comfortable working with a diverse team and managing multiple projects simultaneously?

ASSUMPTION: ShopBack’s culture values hard work, collaboration, and a growth mindset, making it an ideal fit for driven and ambitious professionals.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Collaborating effectively with internal teams and external creators, often working remotely
• Balancing the need for creativity and innovation with the need for data-driven decision-making

ASSUMPTION: These challenges can be overcome with strong project management skills, a creative mindset, and a willingness to adapt to a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong understanding of social media trends and a creative mindset
• Compared to other social media management roles, this role offers a unique opportunity to work for a leading e-commerce and rewards platform in the Asia-Pacific region
• Career progression paths in ShopBack may differ from those in traditional marketing agencies or in-house marketing teams

ASSUMPTION: This role offers a unique blend of creativity, data-driven decision-making, and collaboration, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Managing a successful influencer marketing campaign, driving brand awareness and engagement
• Creating a viral social media content series, increasing followers and amplifying organic reach
• Developing and executing a paid social media advertising strategy, delivering high-impact results

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Social Media Associate role at ShopBack.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and internal stakeholders?
• What are the most successful social media campaigns ShopBack has run in Vietnam, and what made them successful?
• How does ShopBack support the growth and development of its employees?
• What is the work-life balance like for this role, and how does ShopBack support its employees’ well-being?

ASSUMPTION: These questions will help you understand the role’s expectations, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lever job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns or content to discuss during the interview
• Research ShopBack’s brand and values to demonstrate your fit with the company culture
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if there is any additional information you can provide

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.