📌 Core Information
🔹 Job Title: Social Media Associate
🔹 Company: BurdaLuxury
🔹 Location: Gurugram, Haryana (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations of various social media platforms
- Assisting in content creation and planning under guidance
- Writing engaging and creative social media copy
- Staying updated on industry trends and contributing ideas
ASSUMPTION: This role requires a strong understanding of social media platforms and a passion for creating engaging content.
📋 Key Responsibilities
✅ Support day-to-day management of Instagram, Facebook, X, YouTube and LinkedIn
✅ Assist with content ideation, planning and scheduling all platforms
✅ Write compelling, engaging, brand-first captions, headlines and social media copy
✅ Stay updated on industry trends, emerging social media channels, competitor activities and latest technologies
✅ Edit short-form videos and reels using basic editing tools
✅ Assist in liaising with the editorial team to ensure all print or website contents are well publicised
✅ Support event coverage, including live story updates, live posting and post-event recap assistance
✅ Help with sourcing content from photographers, influencers and brands under supervision
✅ Handle basic community engagement practices
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Educational background in Digital Marketing, Media, Communications or related fields preferred
Experience: 1-2 years of experience in social media, content creation or digital media
Required Skills:
- Excellent attention to detail and comfortable in UK English copywriting
- A passion for writing engaging and creative social media content
- Basic knowledge of video editing and content creation tools
- Curiosity, quick to learn and excited to experiment with social-first content formats
- Team player with a positive attitude and strong communication skills
- Comfortable working in a fast-paced, collaborative media environment
Preferred Skills:
- Fluency in English
- Based in Mumbai
- Immediate availability
ASSUMPTION: Candidates should have a strong passion for travel, lifestyle, and luxury trends, as well as a solid understanding of the English language.
💰 Compensation & Benefits
Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated, based on industry standards for the role and experience level)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on BurdaLuxury products and services
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 201-500 employees
Founded: 1994 (as part of Hubert Burda Media)
Company Description:
- BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses
- Portfolio includes successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand
- Part of the Hubert Burda Media family, one of the largest media companies in Germany
Company Specialties:
- Publishing
- Media
- Content marketing
- Licensing
- Distribution
- Advertising
- Influencer marketing
- PR
- Events
- Data
- Video production
- Social media
- Native advertising
- Journalism
- Digital marketing
- Event marketing
- Editorial
- Luxury
- Luxury advertising
- Digital advertising
- Print publishing
- Custom publishing
- Creative marketing
Company Website: http://www.burdaluxury.com
ASSUMPTION: BurdaLuxury is a well-established media company with a diverse portfolio of brands and a strong presence in the Asian market.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports to the Social Media Manager, Travel & Leisure India & South Asia
Work Arrangement: Hybrid (On-site with remote work options)
Growth Opportunities:
- Potential to grow within the digital marketing team or explore other roles within the company
- Opportunities to work on high-profile events and campaigns
- Chance to learn from and collaborate with experienced professionals in the industry
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Gurugram, Haryana
Geographic Context:
- Gurugram is a major IT hub and one of India's fastest-growing cities
- Close proximity to Delhi, offering easy access to international airports and other amenities
- Vibrant culture and diverse food scene
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Creativity and writing skills
- Understanding of social media platforms and trends
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of the role and the company by mentioning specific initiatives or campaigns
- Provide examples of your social media content creation and management experience
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Video Editing, Copywriting, Community Engagement, Event Coverage, Trend Analysis, Team Collaboration, Attention to Detail, Creativity, Communication Skills, Curiosity, Adaptability, Luxury Trends, Travel Interest
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, X, YouTube, LinkedIn
- Video editing tools: Mojo, Capcut, InShot
- Content creation tools: Canva
- Project management tools: Asana, Trello (or similar)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and respect
- Accountability and continuous improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong passion for travel, lifestyle, and luxury trends?
- Are you comfortable working in a fast-paced, collaborative media environment?
- Do you have a positive attitude and strong communication skills?
- Are you curious, quick to learn, and excited to experiment with social-first content formats?
ASSUMPTION: BurdaLuxury values creativity, collaboration, and a customer-focused approach, with a strong emphasis on continuous improvement and adaptability.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the fast-paced nature of the digital marketing industry and emerging trends
- Working in a hybrid environment, balancing on-site collaboration and remote work
- Adapting to a dynamic and sometimes unpredictable work schedule
ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Assistant Social Media Manager, with a focus on content creation and management
- Unlike other roles, this position requires a strong understanding of the luxury travel and lifestyle industry
- Career progression may include roles such as Social Media Manager, Digital Marketing Manager, or similar positions within the company
ASSUMPTION: This role is similar to entry-level to mid-level social media positions, with opportunities for growth and development within the company.
📝 Sample Projects
- Creating and executing a social media campaign for a luxury travel event
- Developing and implementing a content calendar for multiple social media platforms
- Editing and publishing short-form videos and reels for social media channels
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital marketing strategy for the company?
- What opportunities are there for professional growth and development within the team and the company?
- How does the company support work-life balance for employees, especially in a hybrid work environment?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions are designed to assess the role's fit with the candidate's career goals, work style, and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, including specific examples of your social media content creation and management experience
- Prepare a portfolio or examples of your work, showcasing your creativity, writing skills, and understanding of social media trends
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
