Social Media Associate

📌 Core Information

🔹 Job Title: Social Media Associate

🔹 Company: FOOD52 Inc

🔹 Location: Portland, Oregon, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving engagement and expanding brand reach across various social media platforms
• Creating engaging content from start to finish, including filming and editing
• Analyzing social media performance metrics and reporting on key insights
• Collaborating with cross-functional teams to develop and implement effective social media strategies
• Representing the brand consistently across all social media channels

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent organizational and problem-solving skills. Candidates should be comfortable working in a fast-paced, collaborative environment and have a proven track record of identifying trends and capitalizing on them.

📋 Key Responsibilities

✅ Develop and maintain deep understanding of social media platforms, trends, and algorithms

✅ Craft engaging and platform-specific content, including writing compelling copy and producing videos

✅ Manage content scheduling, posting, and analytics across various social media platforms

✅ Collaborate with marketing, editorial, and creative teams to develop and implement effective social media strategies

✅ Engage with the community by responding to comments, messages, and mentions

✅ Support marketing campaigns and brand partnerships by creating and executing social media strategies

✅ Represent the brand consistently across all social media channels and at events

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to think like a creator. Candidates should be comfortable working with various tools and platforms, including Adobe Creative Suite, video editing software, and social media analytics tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of social media experience in digital media, e-commerce, or at an agency, with clearly demonstrable examples of success on platforms like TikTok and Pinterest

Required Skills:

• Excellent organizational and problem-solving skills
• Ability to film and edit video content using various tools
• Knowledge of social media platforms like Dash Hudson and Buffer
• Proficiency in the Adobe Creative Suite and other design tools
• Ability to think like a creator and analyze metrics to increase performance in real-time

Preferred Skills:

• Previous experience working with brand partnerships and creating paid content
• A degree in media production and/or culinary training

ASSUMPTION: Candidates should have a strong portfolio showcasing their social media experience, content creation skills, and understanding of various platforms.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Social Media Associate role in Portland, OR)

Benefits:

• Health benefits (medical, dental, and vision)
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across the brand portfolio
• 401K
• FSA / HSA

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Associate role in Portland, OR. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the home and lifestyle sector

Company Size: 201-500 employees

Founded: 2009

Company Description:

• Food52 is a next-generation cooking and home company that combines content, commerce, and community
• The brand challenges traditional media and retail models, focusing on the kitchen as the heart of the home and food as the center of a well-lived life
• Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content and outfitting them with products that make them happy

Company Specialties:

• Content creation and distribution
• E-commerce and retail
• Community building and engagement

Company Website: food52.com

ASSUMPTION: Food52 is a well-established company in the home and lifestyle industry, with a strong focus on community engagement and content creation. This role offers the opportunity to work in a dynamic, creative environment and contribute to the brand's continued success.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Social Media Manager

Work Arrangement: On-site, with the opportunity for remote work on an as-needed basis

Growth Opportunities:

• Potential advancement to Social Media Manager or similar role
• Expansion of responsibilities based on performance and company needs
• Opportunities to work on special projects and initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on new challenges as the company continues to grow and evolve.

🌍 Location & Work Environment

Office Type: Creative, collaborative workspace

Office Location(s): Portland, OR

Geographic Context:

• Portland is a vibrant, culturally diverse city with a strong food and drink scene
• The office is located in the Northwest Industrial District, with easy access to public transportation and amenities
• The city offers a high quality of life, with numerous parks, museums, and outdoor activities

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The work environment at Food52 is fast-paced, collaborative, and creative. Candidates should be comfortable working in a dynamic, team-oriented setting and be able to adapt to changing priorities and tasks.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the Social Media Manager and other team members
• Portfolio review and/or content creation challenge
• Final interview with the Director of Marketing

Key Assessment Areas:

• Understanding of social media platforms and trends
• Content creation and storytelling skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Include a link to your portfolio or samples of your work
• Be prepared to discuss your understanding of social media trends and algorithms, as well as your ability to create engaging content

ATS Keywords: Social Media Management, Content Creation, Video Editing, Analytics, Community Engagement, Brand Representation, Collaboration, Trend Analysis, Adobe Creative Suite, Video Production

ASSUMPTION: The interview process at Food52 is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to demonstrate their understanding of social media platforms and trends, as well as their ability to create engaging content and analyze performance metrics.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• Video editing software (iMovie, Capcut, etc.)
• Social media analytics tools (Sprout Social, Hootsuite, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should be comfortable working with various tools and platforms, including Adobe Creative Suite, video editing software, and social media analytics tools. Familiarity with project management tools is also a plus.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Community engagement and support
• Continuous learning and growth

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical

Self-Assessment Questions:

• Do you have a strong understanding of social media platforms and trends?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of creating engaging content and analyzing performance metrics?
• Do you align with Food52's company values and work style?

ASSUMPTION: Food52 values creativity, collaboration, and community engagement. Candidates should be comfortable working in a dynamic, team-oriented setting and be able to adapt to changing priorities and tasks. They should also be data-driven and analytical, with a strong understanding of social media platforms and trends.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing brand consistency with platform-specific content creation
• Collaborating effectively with cross-functional teams in a fast-paced environment

ASSUMPTION: This role requires strong organizational and time management skills, as well as the ability to adapt to changing priorities and tasks. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to balance multiple projects and deadlines.

📈 Similar Roles Comparison

• Unlike other social media roles, this position requires a strong understanding of various platforms, including TikTok and Pinterest, and the ability to create engaging content from start to finish
• Food52's focus on community engagement and content creation sets it apart from other retail companies
• This role offers significant growth potential, with opportunities to learn, develop, and take on new challenges as the company continues to grow and evolve

ASSUMPTION: This role is unique in its focus on community engagement and content creation, as well as its requirement for a strong understanding of various social media platforms. Candidates should be prepared to demonstrate their understanding of these aspects and their ability to create engaging content.

📝 Sample Projects

• Creating a viral TikTok video that showcases a new product and generates buzz
• Developing a Pinterest strategy that drives traffic to the Food52 website and increases sales
• Analyzing social media performance metrics and presenting insights to the marketing team to inform future strategies

ASSUMPTION: These sample projects are designed to assess candidates' understanding of social media platforms, their ability to create engaging content, and their analytical skills. Applicants should be prepared to discuss their approach to these types of projects and their relevant experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Food52 support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Food52 approach brand partnerships and collaborations?
• What is the work-life balance like at Food52, and how does the company support remote work?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, their fit with the company culture, and their ability to contribute to the team's success. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Include a link to your portfolio or samples of your work
• Prepare for a phone or video screen with the hiring manager, followed by an in-person or virtual interview with the Social Media Manager and other team members
• Be prepared to discuss your understanding of social media trends and algorithms, as well as your ability to create engaging content
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.