Social Media Associate

📌 Core Information

🔹 Job Title: Social Media Associate

🔹 Company: insightsoftware

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategies and campaigns across LinkedIn, YouTube, Instagram, and X (Twitter).
• Managing the organic social calendar and daily posting cadences, ensuring content is timely, aligned to key initiatives, and optimized by platform.
• Monitoring social platforms to identify engagement opportunities and responding to comments, questions, or relevant conversations in real time.
• Collaborating with design, brand, and growth teams to develop content concepts tailored to platform trends and audience behavior.
• Driving monthly performance reporting and translating findings into actionable insights for the broader marketing team.

ASSUMPTION: This role requires a strong understanding of social media marketing trends, platform best practices, and emerging content formats. The ideal candidate will have experience working for a global brand and/or B2B SaaS company.

📋 Key Responsibilities

✅ Develop and execute organic social media strategies and campaigns across LinkedIn, YouTube, Instagram, and X (Twitter) aligned with key business priorities and brand positioning.

✅ Own and manage the organic social calendar and daily posting cadences, ensuring content is timely, aligned to key initiatives, and optimized by platform.

✅ Proactively monitor social platforms to identify engagement opportunities, surface brand mentions, and independently respond to comments, questions, or relevant conversations in real time.

✅ Collaborate with design, brand, and growth teams to develop content concepts tailored to platform trends and audience behavior.

✅ Drive monthly performance reporting by analyzing metrics, identifying trends, and translating those findings into actionable insights for the broader marketing team.

✅ Make ongoing recommendations to improve channel mix, post timing, creative direction, and messaging cadence based on data and platform behavior.

✅ Contribute to employee advocacy efforts by curating timely shareable content and advising on platform-specific best practices.

✅ Participate in special projects including piloting new content formats, managing social support for acquisition brand transitions, or leading community engagement efforts.

✅ Ensure social content reflects brand voice, tone, and standards.

✅ Routinely audit the social media channels and provide recommendations to optimize.

✅ Collaborate and support with key stakeholders in marketing, including paid digital, web, SEO, marketing ops, comms, to ensure alignment and share social insights that inform campaign planning.

ASSUMPTION: This role requires strong communication, project management, and organizational skills. The ideal candidate will be detail-oriented and able to build relationships across the business and collaborate effectively with peers, stakeholders, and external partners at all levels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or related field.

Experience: Minimum of 2+ years of social media experience, with baseline understanding of LinkedIn, YouTube, Instagram, and X (Twitter). Experience with Reddit, TikTok, and others are a plus.

Required Skills:

• Strong knowledge of social media marketing trends, platform best practices, and emerging content formats.
• Excellent writing, editing, presentation, and communication skills.
• Experience with Hootsuite, Sprout Social, or other social media content management platform.
• Detail oriented and highly organized with strong project management skills.
• Ability to build relationships across the business and collaborate effectively with peers, stakeholders, and external partners at all levels.

Preferred Skills:

• Experience working for a global brand and/or B2B SaaS company.

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level social media role in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with occasional weekend or off-hours coverage for real-time engagement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media role in the United States. The actual salary may vary depending on factors such as experience, location, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on enterprise data management and analytics.

Company Size: Medium (501-1,000 employees) - Large enough to offer diverse opportunities and resources, yet small enough for individual impact.

Founded: 2000 - insightsoftware has over two decades of experience in the industry, providing a stable and established work environment.

Company Description:

• insightsoftware is a global provider of comprehensive solutions for the Office of the CFO.
• The company believes that an actionable business strategy begins and ends with accessible financial data.
• With solutions across financial planning and analysis (FP&A), accounting, and operations, insightsoftware transforms how teams operate, empowering leaders to make timely and informed decisions.

Company Specialties:

• Data Warehousing
• Reporting
• Master Data Management (MDM)
• Business Intelligence
• Data Harmonization
• Analytics
• Corporate Performance Management
• Data Connectivity
• Application Data Management
• Product Information Management
• Unified access to all enterprise data sources
• SAP Automation
• Product Content Management
• eCommerce
• B2B/B2C Commerce
• Multichannel Commerce
• Applications Reporting
• Packaged Analytics
• Operational Reporting
• Business Analytics
• Business Process
• Operations Management
• Excel
• Sharepoint
• and SAP S/4 HANA Central Finance

Company Website: insightsoftware.com

ASSUMPTION: insightsoftware's focus on enterprise data management and analytics provides a unique opportunity for the Social Media Associate to work at the intersection of technology and marketing, driving brand awareness and engagement within the industry.

📊 Role Analysis

Career Level: Mid-level - This role offers an opportunity to grow and develop skills in social media marketing within a global organization.

Reporting Structure: The Social Media Associate will report directly to the Social Media Manager and collaborate with various teams, including design, brand, growth, paid digital, web, SEO, marketing ops, and comms.

Work Arrangement: Fully Remote - This role can be performed remotely from any location within the United States.

Growth Opportunities:

• As insightsoftware continues to grow, there may be opportunities for the Social Media Associate to take on more responsibilities or move into a management role.
• The company offers professional development opportunities, allowing employees to expand their skills and advance their careers.
• Working closely with various teams provides exposure to different aspects of the business, fostering a well-rounded understanding of the organization.

ASSUMPTION: The Social Media Associate role at insightsoftware offers a unique opportunity to grow both personally and professionally within a dynamic and global organization.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office, allowing for flexibility and work-life balance.

Office Location(s): Remote (United States) - The Social Media Associate can work from any location within the United States.

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities, depending on the chosen location.
• Working remotely allows for the flexibility to live in various locations, from urban centers to rural areas.
• The United States has a well-established job market and infrastructure, providing ample resources and support for professionals.

Work Schedule: Full-time (40 hours per week) with occasional weekend or off-hours coverage for real-time engagement - The Social Media Associate will have a consistent work schedule with the flexibility to work weekends or off-hours as needed to monitor and engage with social media platforms.

ASSUMPTION: The remote work arrangement for this role offers flexibility and work-life balance, allowing the Social Media Associate to create a schedule that works best for their individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Video interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check (if applicable)

Key Assessment Areas:

• Social media marketing knowledge and experience
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media marketing experience and skills.
• Prepare examples of successful social media campaigns or projects you've worked on in the past.
• Research insightsoftware and the role to demonstrate your understanding of the company and the position.
• Prepare questions to ask during the interview to show your interest in the role and the company.

ATS Keywords: Social Media Marketing, Content Creation, Data Analysis, Project Management, Communication, Collaboration, Brand Management, Engagement Strategies, Performance Reporting, Trend Analysis, Audience Behavior, Content Optimization, Employee Advocacy, Platform Best Practices, Detail Oriented, Organizational Skills

ASSUMPTION: The interview process for the Social Media Associate role at insightsoftware will focus on assessing the candidate's social media marketing knowledge, experience, and cultural fit within the organization.

🛠️ Tools & Technologies

• Hootsuite or Sprout Social (social media content management platforms)
• Google Analytics (for performance reporting)
• Microsoft Office Suite (for project management and communication)
• Social media platforms (LinkedIn, YouTube, Instagram, X (Twitter), etc.)

ASSUMPTION: The Social Media Associate will be expected to have experience with social media content management platforms and be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Remote-friendly
• Data-driven
• Results-oriented
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation and time management skills?
• Are you comfortable using data and analytics to inform decision-making and strategy?
• Do you have experience working with diverse teams and stakeholders, and can you effectively collaborate and communicate with others to achieve common goals?

ASSUMPTION: The ideal candidate for the Social Media Associate role at insightsoftware will be a strong communicator, self-motivated, and comfortable working remotely. They will also be data-driven, results-oriented, and collaborative, with a strong understanding of social media marketing trends and best practices.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars can be time-consuming and require strong organizational skills.
• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues.
• Occasional weekend or off-hours coverage may be required to monitor and engage with social media platforms in real time.
• Keeping up with the latest social media trends and platform updates can be challenging and require continuous learning.

ASSUMPTION: The Social Media Associate role at insightsoftware offers a unique opportunity to grow both personally and professionally within a dynamic and global organization. However, it also presents challenges that require strong organizational skills, self-motivation, and adaptability.

📈 Similar Roles Comparison

• Unlike other social media roles, this position focuses on organic content creation and engagement, rather than paid advertising.
• Working in the software development industry provides exposure to enterprise-level data management and analytics, offering a unique perspective on social media marketing within a B2B context.
• As a mid-level role, the Social Media Associate has the opportunity to grow and develop skills within a global organization, with potential for advancement into management or other specialized roles.

ASSUMPTION: The Social Media Associate role at insightsoftware offers a unique opportunity to work in a specific industry context and grow within a global organization. However, it also presents unique challenges and requires a specific set of skills and knowledge.

📝 Sample Projects

• Developing and executing a successful organic social media campaign to launch a new product or feature
• Analyzing social media performance data to identify trends and optimize content strategy
• Collaborating with design and brand teams to create visually appealing and on-brand content for various social media platforms

ASSUMPTION: The Social Media Associate role at insightsoftware offers a variety of projects and initiatives, allowing the successful candidate to gain experience in various aspects of social media marketing and demonstrate their skills and creativity.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as design, brand, and growth, and what are the expectations for communication and collaboration?
• What opportunities are there for professional development and growth within the social media team and the organization as a whole?
• How does insightsoftware support work-life balance for remote employees, and what resources are available to help manage work-life balance effectively?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and the company, and provides valuable insights into the position and the organization's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant social media marketing experience and skills, using the ATS keywords provided.
• Prepare examples of successful social media campaigns or projects you've worked on in the past to showcase your skills and experience.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.