Social Media Associate

📌 Core Information

🔹 Job Title: Social Media Associate

🔹 Company: Appolonia City

🔹 Location: Accra, Greater Accra, Ghana

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media strategy, content creation, audience engagement, and media buying for digital campaigns.
• Planning, executing, and optimizing paid social, search, and programmatic media campaigns to drive conversions and brand awareness.
• Collaborating with creative teams to develop high-converting ad creatives and landing pages.
• Analyzing campaign metrics and providing data-driven recommendations.

ASSUMPTION: This role requires a high level of digital marketing expertise, with a focus on paid social advertising and programmatic advertising. The ideal candidate will have a proven track record in driving results through digital campaigns.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid social, search (SEO & SEM), and programmatic media campaigns to drive conversions, leads, and brand awareness.

✅ Manage digital media budgets across platforms, ensuring efficient spend and maximum ROI.

✅ Leverage programmatic advertising tools (DSPs, DMPs) and geofencing for hyper-targeted campaigns.

✅ Conduct A/B testing, audience segmentation, and bid strategy adjustments to improve performance.

✅ Analyze campaign metrics (CPM, CPC, CPA, ROAS) and provide data-driven recommendations.

✅ Stay ahead of industry trends in digital media buying, ad tech, and emerging platforms.

✅ Collaborate with creative teams to develop high-converting ad creatives and landing pages.

✅ Prepare and provide detailed regular reports for the Marketing and Communications Manager.

✅ Write and create engaging digital content.

ASSUMPTION: The role requires a strong understanding of digital marketing KPIs, as well as the ability to analyze large datasets and optimize campaigns in real-time.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of hands-on experience in digital media buying and paid social advertising.

Required Skills:

• Deep expertise in programmatic advertising (RTB, DSPs) and geofencing.
• Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and Google Analytics.
• Strong understanding of performance marketing KPIs (CTR, CPM, CPA, ROAS, LTV).
• Experience with tracking pixels, UTM parameters, and conversion attribution.
• Ability to analyze large datasets and optimize campaigns in real-time.
• Knowledge of lookalike audiences, retargeting, and CRM-based targeting.

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot).
• Fluency in additional languages (e.g., French, Twi).

ASSUMPTION: Candidates should have a strong command of paid social strategies and a proven track record in driving results through digital campaigns.

💰 Compensation & Benefits

Salary Range: GHS 30,000 - 45,000 per annum (Based on industry standards for a mid-level digital marketing role in Accra)

Benefits:

• Health insurance
• Retirement plan
• Flexible working hours

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level digital marketing role in Accra. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 11-50 employees

Founded: 2012

Company Description:

• Appolonia City is a 941-hectare, mixed-use urban development carefully planned for residential, commercial, and light industry purposes.
• The project offers a serene environment with a unique view of the Akuapem Ridge, providing residents with a high quality of life.
• Appolonia City provides a three-tier security system, ensuring the safety and well-being of its residents.

Company Specialties:

• Housing and Real Estate

Company Website: http://www.theoxford.com.gh/

ASSUMPTION: Appolonia City is focused on providing high-quality, mixed-use urban developments that cater to the needs of its residents.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Marketing and Communications Manager

Work Arrangement: On-site, with flexible hours and remote work options available

Growth Opportunities:

• Potential career progression into senior marketing roles within the company or the broader real estate industry.
• Opportunities to gain experience in various aspects of digital marketing, including content creation, media buying, and campaign optimization.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in digital marketing.

🌍 Location & Work Environment

Office Type: On-site, with flexible hours and remote work options available

Office Location(s): Accra, Greater Accra, Ghana

Geographic Context:

• Accra is the capital and largest city of Ghana, with a population of over 2.5 million people.
• The Greater Accra Region is home to a diverse range of industries, including finance, real estate, and technology.
• The cost of living in Accra is relatively low compared to other major African cities.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The work environment at Appolonia City is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing and Communications Manager
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise
• Campaign optimization skills
• Data analysis and reporting
• Cultural fit and communication skills

Application Tips:

• Highlight your experience with digital media buying, paid social advertising, and programmatic advertising.
• Include examples of successful campaigns you've managed, with a focus on ROI and data-driven results.
• Tailor your resume and cover letter to emphasize your relevant skills and experience.

ATS Keywords: Digital Media Buying, Paid Social Advertising, Programmatic Advertising, Campaign Optimization, Data Analysis, Marketing KPIs

ASSUMPTION: The application process at Appolonia City is competitive, with a focus on finding candidates with a strong background in digital marketing and a proven track record of driving results through digital campaigns.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• LinkedIn Ads
• TikTok Ads
• Google Analytics
• Programmatic advertising tools (DSPs, DMPs)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality and Style
• Customer Focus
• Innovation and Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and innovative
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital campaigns?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong communication skills and the ability to collaborate effectively with others?

ASSUMPTION: Appolonia City values candidates who are passionate about digital marketing, with a strong work ethic and a commitment to driving results through data-driven campaigns.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the real estate market and adjusting marketing strategies accordingly

ASSUMPTION: The role of Social Media Associate at Appolonia City presents unique challenges and opportunities for growth and development in the field of digital marketing.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on paid social advertising and programmatic advertising.
• This role is unique to the real estate industry, with a focus on driving conversions and brand awareness for a mixed-use urban development.
• Career progression in this role could lead to senior marketing positions within the company or the broader real estate industry.

ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing within the real estate industry, with the potential for significant career growth and development.

📝 Sample Projects

• Developing and executing a paid social advertising campaign to drive leads and conversions for a new residential development
• Optimizing a programmatic advertising campaign to improve ROI and reduce cost per acquisition
• Analyzing campaign data to identify trends and make data-driven recommendations for future marketing strategies

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with the role of Social Media Associate at Appolonia City.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing and communications strategy for Appolonia City?
• What are the most significant challenges facing the real estate industry in Ghana, and how does this role address them?
• What opportunities are there for professional development and growth within the company?
• How does Appolonia City support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the broader real estate industry in Ghana.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing.
• Prepare examples of successful digital marketing campaigns you've managed, with a focus on ROI and data-driven results.
• Follow up with the hiring manager one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.