Social Media Associate

📌 Core Information

🔹 Job Title: Social Media Associate

🔹 Company: Weill Cornell Medical College

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day operations on institutional social media accounts.
• Creating and sourcing quality content for various platforms.
• Monitoring social media engagement and analytics.
• Assisting in strategic social media campaign planning.

ASSUMPTION: The emphasis on strategic planning for campaigns suggests a goal-oriented role focused on visibility and engagement, thus creativity and strategic thinking are critical.

📋 Key Responsibilities

✅ Compose social media entries ensuring alignment with industry standards.

✅ Attend events to capture and utilize real-time visuals for content.

✅ Ideate and execute content strategies to increase social media engagement.

✅ Manage inquiries and content enhancement from various departments.

✅ Participate in campaign planning and conduct faculty or patient interviews.

✅ Monitor and respond to social media engagements and potential issues.

✅ Conduct social media activity reporting and assist in impact measurement.

ASSUMPTION: The inclusion of attending events and faculty interaction suggests high collaboration and communication requirements, likely involving cross-departmental coordination.

🎯 Required Qualifications

Education: Associate's Degree required; Bachelor's Degree preferred.

Experience: Minimum of 2 years in media, design, communications, or public relations.

Required Skills:

• Proficiency in social media management and platforms
• Experience in content creation and photography
• Excellent communication and organizational skills

Preferred Skills:

• Experience with Adobe Creative Cloud
• Proficiency in video editing

ASSUMPTION: The preference for a Bachelor's Degree, alongside the stated skills, implies a strong focus on technical proficiency and creative abilities in managing multimedia and communication platforms.

💰 Compensation & Benefits

Salary Range: $72,800.00 - $82,500.00

Benefits:

• Competitive salary aligned with industry standards.
• Professional development opportunities.
• Comprehensive healthcare coverage.

Working Hours: 35 hours per week

ASSUMPTION: The specified salary range suggests a mid-level role with room for salary growth through performance and additional responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitals and Health Care

Company Size: 5,001-10,000 employees, providing strong networking opportunities and resource access.

Founded: 1898, highlighting a longstanding reputation in the healthcare sector.

Company Description:

• Commitment to excellence in patient care and scientific discovery.
• Global collaboration with various international programs and campuses.
• Partnerships with major healthcare institutions, ensuring innovation.

Company Specialties:

• Education
• Research
• Patient Care

Company Website: https://careers.weill.cornell.edu/

ASSUMPTION: Weill Cornell's focus on innovation and patient-centric care suggests a dynamic environment with opportunities for impactful work.

📊 Role Analysis

Career Level: Mid-level social media management with room for growth in strategic influence.

Reporting Structure: Likely to report to the Communications or Marketing Director.

Work Arrangement: Primarily on-site, requiring close collaboration with teams and stakeholders.

Growth Opportunities:

• Potential for advancement into a senior communications or strategy role.
• Opportunities to lead large-scale social media campaigns.
• Networking with industry professionals across multiple fields.

ASSUMPTION: High level of interaction with faculty and leadership indicates potential for significant career development and mentorship.

🌍 Location & Work Environment

Office Type: Office-based within a clinical and research environment.

Office Location(s): Midtown New York, within a medical and academic hub.

Geographic Context:

• Located centrally in a bustling urban environment
• Close proximity to major transport links and city amenities
• Close collaborations with regional healthcare entities

Work Schedule: Monday-Friday, with occasional evenings and weekends.

ASSUMPTION: Working in the heart of NYC implies access to a vibrant city culture but also challenges related to commuting and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial online application and resume screening.
• Phone or video interview with HR.
• Technical interview with the hiring team.

Key Assessment Areas:

• Demonstrated social media management skills
• Ability to produce creative content
• Collaboration with multi-disciplinary teams

Application Tips:

• Highlight relevant social media campaign successes.
• Showcase proficiency with multimedia content.
• Demonstrate industry knowledge and creative skills.

ATS Keywords: Social Media Management, Content Creation, Adobe Creative Cloud, Collaboration, Strategic Planning

ASSUMPTION: As a major institution, the application process likely values consistency in roles and clarity in communication skills.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Major social media platforms (e.g., Instagram, Twitter, LinkedIn)
• Content management and analytics tools

ASSUMPTION: Effective use of technology implies a digital-savvy role requiring ongoing learning and adaptation to emerging social media trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation in patient care and scientific research
• Commitment to diversity and inclusion
• Collaboration and education

Work Style:

• Collaborative team environment
• Proactive problem-solving approach
• Adaptability and flexibility in fast-paced settings

Self-Assessment Questions:

• How do you approach creative content development?
• Describe a successful social media campaign you've managed.
• How do you prioritize and manage multiple tasks?

ASSUMPTION: Success in this role likely requires aligning personal values with corporate priorities in research and patient care.

⚠️ Potential Challenges

• Navigating a complex array of stakeholders and departments
• Maintaining engagement across diverse social media platforms
• Adapting to evolving content trends and technologies
• Managing time effectively with event-related work outside typical hours

ASSUMPTION: The dynamic nature of social media requires constant attention to engagement metrics and audience feedback.

📈 Similar Roles Comparison

• Corporate social media roles often focus on brand awareness, while this role emphasizes educational and institutional goals.
• This role may include more scientific content creation compared to typical consumer-focused social media positions.
• Inclusion in academic and clinical settings provides broader context than standard marketing roles.

ASSUMPTION: The specific context of research and education at Weill Cornell Medicine requires a nuanced understanding of academic communication.

📝 Sample Projects

• Launching an institution-wide awareness campaign about recent health research findings.
• Creating engaging content for social media platforms to promote new university initiatives.
• Collaborating on photo and video content for strategic communications.

ASSUMPTION: Projects may align with strategic priorities such as awareness days, thereby requiring content that resonates with diverse audiences.

❓ Key Questions to Ask During Interview

• What are the primary goals for the social media team this year?
• Can you describe the collaboration process with other departments?
• How does the team measure success for social media campaigns?
• What are the expectations for content creation turnaround times?
• How does the role support larger institutional strategic priorities?

ASSUMPTION: Questions should probe integration with institutional strategies and highlight the candidate’s readiness to contribute meaningfully to organizational goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed resume highlighting relevant experience and skills.
• Submit a cover letter explaining your fit for the role and enthusiasm for healthcare communication.
• Be ready to provide samples or examples of past social media campaigns.
• Prepare for a potential portfolio review or technical assessment.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.