Social Media Associate, Lifestyle Asia India

📌 Core Information

🔹 Job Title: Social Media Associate, Lifestyle Asia India

🔹 Company: BurdaLuxury

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site (Hybrid)

🔹 Category: Media Production

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Assisting in day-to-day content creation across key social media platforms
• Ideating and scheduling posts under the support from Editorial, Social, and Growth teams
• Writing sharp, smart captions and copy that speaks the Lifestyle Asia tone
• Spotting trends, scrolling with purpose, and pitching ideas that cut through the noise

ASSUMPTION: This role requires a strong understanding of social media trends and a passion for creating engaging content. The ideal candidate will be proactive, adaptable, and able to work well within a team.

📋 Key Responsibilities

✅ Assist in day-to-day content creation across key social media platforms

✅ Ideate and schedule posts under the support from Editorial, Social, and Growth teams

✅ Write sharp, smart captions and copy that speaks the Lifestyle Asia tone

✅ Spot trends, scroll with purpose, and pitch ideas that cut through the noise

✅ Edit Reels and short-form videos using tools like CapCut, InShot, or Mojo

✅ Cover events with speed and style, from live stories to post-event recaps where needed

✅ Step in front of the camera when needed, in content creation for the brand with support and prep from the Social Media Manager, Growth Manager, and Editorial Team

✅ Engage with our audience and keep the community buzzing

✅ Assist in cover shoots and content IPs for the brand where needed

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and able to manage multiple tasks simultaneously.

🎯 Required Qualifications

Education: Educational background in Digital Marketing, Media, Communications, or related fields

Experience: Experience of at least 1 to 2 years in social media marketing

Required Skills:

• Passionate about Bollywood, pop culture, lifestyle, food, entertainment, and modern luxury trends
• Confident in writing UK English with flair and clarity
• Curious, adaptable, and fast on your feet with ideas
• Comfortable with Canva, Mojo, CapCut, or similar tools in content creation
• A team player with strong communication and attention to detail

Preferred Skills:

• Based in Mumbai, and ready to hit the ground running is a plus

ASSUMPTION: Candidates with relevant experience and a strong portfolio showcasing their creativity and understanding of social media trends will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for the role and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time (40 hours per week) with flexible hours based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role and location. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 201-500 employees

Founded: 1998 (As part of Hubert Burda Media)

Company Description:

• BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses.
• Its portfolio includes successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand.
• The company is part of the Hubert Burda Media family, one of the largest media companies in Germany.

Company Specialties:

• Publishing
• Media
• Content marketing
• Licensing
• Distribution
• Advertising
• Influencer marketing
• PR
• Events
• Data
• Video production
• Social media
• Native advertising
• Journalism
• Digital marketing
• Event marketing
• Editorial
• Luxury
• Luxury advertising
• Digital advertising
• Print publishing
• Custom publishing
• Creative marketing

Company Website: http://www.burdaluxury.com

ASSUMPTION: BurdaLuxury offers a dynamic work environment with opportunities for growth and exposure to various aspects of the media industry.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: Reports to Lifestyle Asia India Social Media Manager + Regional Head of Social Media

Work Arrangement: On-site (Hybrid) with flexible hours based on project needs

Growth Opportunities:

• Potential to grow within the digital marketing team and take on more responsibilities
• Opportunities to work on various brands and publications within the BurdaLuxury portfolio
• Chance to develop skills in event management, content creation, and social media strategy

ASSUMPTION: This role offers a strong foundation for a career in digital marketing and social media within the media industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city is known for its vibrant culture, diverse cuisine, and bustling nightlife
• Mumbai is home to the Hindi film industry (Bollywood) and offers ample opportunities for networking and industry exposure

Work Schedule: Full-time (40 hours per week) with flexible hours based on project needs

ASSUMPTION: Mumbai offers a dynamic and exciting environment for professionals in the media industry, with ample opportunities for growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Creativity and understanding of social media trends
• Writing skills and ability to create engaging copy
• Adaptability and problem-solving skills
• Teamwork and communication skills

Application Tips:

• Highlight relevant experience and achievements in social media marketing
• Include a portfolio showcasing your creativity and understanding of social media trends
• Tailor your resume and cover letter to emphasize your skills and fit for the role
• Prepare examples of how you've spotted trends and created engaging content in the past

ATS Keywords: Social media marketing, content creation, trend spotting, video editing, event coverage, community engagement, writing, digital marketing, communication, attention to detail, Canva, CapCut, Mojo, adaptability, team player, curiosity

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Canva
• Mojo
• CapCut
• InShot
• UK English keyboard layout

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Excellence
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and taking feedback from team members?
• Do you have a strong sense of creativity and adaptability?
• Are you results-driven and focused on continuous improvement?

ASSUMPTION: Candidates who align with BurdaLuxury's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Keeping up with the latest social media trends and algorithm changes
• Working flexible hours based on project needs
• Adapting to a dynamic work environment with changing priorities

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to work.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the lifestyle and luxury sectors, as well as the opportunity to work on multiple brands within the BurdaLuxury portfolio
• Industry-specific context: The media industry in India is dynamic and competitive, with a strong focus on digital transformation and innovation
• Career path comparison: This role offers a strong foundation for a career in digital marketing and social media within the media industry, with opportunities for growth and development

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Creating a social media campaign for a luxury fashion brand launch event
• Developing a content strategy for a lifestyle publication's social media channels
• Editing and optimizing video content for social media platforms to increase engagement

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the ideal candidate might encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall digital marketing strategy for Lifestyle Asia India?
• What opportunities are there for growth and development within the digital marketing team and the wider BurdaLuxury organization?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and eagerness to succeed.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creativity and understanding of social media trends
• Prepare examples of how you've spotted trends and created engaging content in the past
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.