📌 Core Information
🔹 Job Title: Social Media Associate with German
🔹 Company: Tide
🔹 Location: Bulgaria
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (remote work supported)
🚀 Job Overview
Key aspects of this role include:
- Providing exceptional customer support on social media and review channels
- Investigating complex issues and collaborating with various teams
- Creating educational content for members and supporting the wider Tide team
- Working on shifts to provide around-the-clock support
ASSUMPTION: This role requires strong communication skills, cultural sensitivity, and the ability to multitask and prioritize effectively.
📋 Key Responsibilities
✅ Provide excellent customer support on social media and review channels
✅ Investigate complex issues and engage with the PR, marketing, and content teams
✅ Deliver general front-line customer service and create small educational pieces of content
✅ Support other members of the wider Tide team and mentor new team members
✅ Work on shifts to provide around-the-clock support
ASSUMPTION: This role requires a high level of empathy, patience, and problem-solving skills to handle customer queries and complaints effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in social media management or customer support
Required Skills:
- Excellent spoken and written German and English skills
- Good understanding of content creation and community management principles
- Strong communication skills and confidence talking with customers
- Experience handling queries via at least one social media platform
- Excellent organizational skills and ability to juggle priorities
- Good understanding of financial services terminology
Preferred Skills:
- Experience working in start-ups or scale-ups
- Experience working with Agile practices
ASSUMPTION: Candidates with experience in the financial services industry or relevant transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (gross, based on experience and market standards for Bulgaria)
Benefits:
- 25 paid annual leave days
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave
- Personal L&D budget of 1,000 BGN per year
- Additional health and dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Flexible working from home
- Sabbatical leave
Working Hours: Full-time (40 hours per week), with shifts to provide around-the-clock support
ASSUMPTION: The salary range is estimated based on market research for similar roles in Bulgaria and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2015 (10 years ago)
Company Description:
- Tide helps SMEs save time and money by offering business accounts and related banking services, as well as a comprehensive set of connected administrative solutions
- Available to UK, Indian, and German SMEs, with over 1 million members globally
- Named one of CB Insights' global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023
Company Specialties:
- Business banking
- Administrative solutions
- Financial technology
Company Website: https://www.tide.co
ASSUMPTION: Tide is a well-established and rapidly growing financial services company with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Social Media Manager or a similar role
Work Arrangement: Hybrid (remote work supported, with regular in-person gatherings encouraged)
Growth Opportunities:
- Potential career progression within the marketing and communications department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to a personal L&D budget and mental wellbeing platform to support professional development
ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hub-and-spoke model, with offices in London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade
Office Location(s): Sofia, Bulgaria
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
- The city offers a mix of historic and modern attractions, with a vibrant cultural scene and a relatively low cost of living compared to other European capitals
- Bulgaria is a member of the European Union and uses the Bulgarian lev (BGN) as its currency
Work Schedule: Full-time (40 hours per week), with shifts to provide around-the-clock support
ASSUMPTION: The Sofia office is a hub for innovation and team-building, with a strong sense of community and a focus on collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the head of department or a panel
Key Assessment Areas:
- Language skills (German and English)
- Communication skills
- Problem-solving skills
- Cultural fit and alignment with Tide's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on social media management, customer support, and language proficiency
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Tide's mission
- Prepare examples of your content creation and community management work, if applicable
ATS Keywords: Social media management, customer support, German language, English language, content creation, community management, problem-solving, organizational skills, financial services terminology
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Kustomer (customer service platform)
- G Suite (collaboration and productivity tools)
- Jira (project management tool)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the company's ongoing digital transformation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Data-driven
Work Style:
- Agile and flexible
- Focused on results and impact
- Encourages open communication and feedback
- Supports work-life balance and employee well-being
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for solving customer problems?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, inclusive work culture that values diversity and open communication?
ASSUMPTION: Tide is committed to fostering a diverse and inclusive work environment that supports the growth and success of all employees.
⚠️ Potential Challenges
- Handling complex customer issues and complaints
- Managing multiple priorities and working on shifts
- Adapting to a fast-panging industry and company growth
- Balancing the need for customer-centricity with the need for efficiency and scalability
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Customer Support Specialist, but with a focus on German-speaking customers and a broader range of responsibilities
- Tide's focus on innovation and customer-centricity sets it apart from more traditional financial services companies
- Career progression opportunities may vary depending on the specific needs of the company and the individual's skills and interests
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, innovative company with a strong focus on customer-centricity and growth.
📝 Sample Projects
- Creating a social media campaign to promote a new Tide product or service
- Developing a customer support guide for German-speaking customers
- Collaborating with the content team to create educational resources for members
ASSUMPTION: These projects are intended to illustrate the types of tasks and responsibilities associated with the role, and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most common customer inquiries and complaints, and how can I best support them?
- How does the social media team collaborate with other departments, such as marketing and content?
- What opportunities are there for professional development and career growth within the company?
- How does Tide support work-life balance and employee well-being?
- What are the biggest challenges facing the company and the social media team in the coming year, and how can this role help address them?
ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company, and to demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on social media management, customer support, and language proficiency
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for Tide's mission
- Prepare examples of your content creation and community management work, if applicable
- Follow up with the hiring team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
