Social Media Buying Manager

📌 Core Information

🔹 Job Title: Social Media Buying Manager

🔹 Company: ZURU

🔹 Location: Ahmedabad, Gujarāt, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the India-based social media buying team
• Managing campaign buying and optimization across various social platforms
• Ensuring campaigns meet pacing and delivery standards
• Supporting the career development and onboarding of the team
• Collaborating with the New Zealand team and maintaining reporting and dashboards

ASSUMPTION: This role requires a high level of independence and time management skills due to the global nature of the team and the need to collaborate across time zones.

📋 Key Responsibilities

✅ Lead the India-based social media buying team, including TikTok and Meta Media Buying Executives and a Social Media Buying Coordinator

✅ Manage campaign buying and optimization across social platforms, including TikTok, Meta, Snapchat, and Pinterest

✅ Ensure campaigns meet pacing and delivery standards

✅ Support the career development and onboarding of the India team, including hiring, training, and growth planning for three team members

✅ Collaborate with the NZ team, maintain reporting and dashboards, and help uphold QA standards and operational excellence within the team

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills to ensure smooth teamwork across different time zones and locations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in media buying, with a focus on social media platforms

Required Skills:

• Proven experience working with Facebook Business Manager, TikTok Ads Manager, and other social media advertising platforms
• Proactive and self-starting, with the ability to work independently and take ownership without constant direction
• People leadership experience, with a track record of successful team management and development
• Strong attention to detail and the ability to manage multiple tasks and projects simultaneously
• Willingness to take responsibility and be accountable for the work of the team

Preferred Skills:

• Experience working with Pinterest, Snapchat, or other emerging social media platforms
• Familiarity with global marketing trends and best practices

ASSUMPTION: While not explicitly stated, a strong understanding of global marketing trends and best practices would be beneficial for this role due to its global nature.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a similar role and experience level)

Benefits:

• Medical Insurance for self and family
• Training and skill development programs
• Work with the global team and diverse knowledge
• Multiple pizza parties

Working Hours: Full-time, with flexible hours to accommodate global team collaboration

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Toys)

Company Size: 1,001-5,000 employees (Large, with a global presence)

Founded: 2002 (Over 20 years of experience in the toy industry)

Company Description:

• ZURU is a disruptive and award-winning company that designs, manufactures, and markets innovative toys and consumer products.
• Inspired by kids and imaginative play, ZURU is one of the fastest-growing toy companies in the world and is known for its agility, creativity, and new-age manufacturing techniques.
• The company employs over 5,000 staff across 18 offices, produces 600,000 toys a day, and distributes to most major retailers in over 120 countries.

Company Specialties:

• TOYS
• INNOVATION
• IMAGINATION
• CREATIVITY

Company Website: http://www.zuru.com

ASSUMPTION: ZURU's global presence and rapid growth provide ample opportunities for career development and exposure to diverse markets and teams.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth and team leadership

Reporting Structure: Reports directly to the Global Marketing Manager based in Auckland, New Zealand

Work Arrangement: On-site, with flexible hours to accommodate global team collaboration

Growth Opportunities:

• Potential to grow the team and take on additional responsibilities as the business expands
• Opportunities to work with global brands and entertainment properties
• Chance to develop leadership skills through team management and mentoring

ASSUMPTION: This role offers significant growth potential, as ZURU continues to expand its global presence and product offerings.

🌍 Location & Work Environment

Office Type: On-site, with a global team working remotely and in various offices

Office Location(s): Ahmedabad, Gujarāt, India

Geographic Context:

• Ahmedabad is the largest city in the Indian state of Gujarāt and is known for its rich history, culture, and textile industry.
• The city offers a mix of traditional and modern amenities, with a vibrant food scene, numerous historical sites, and a growing tech industry.
• Ahmedabad has a tropical savanna climate, with hot and humid summers and mild winters.

Work Schedule: Full-time, with flexible hours to accommodate global team collaboration

ASSUMPTION: The work environment is dynamic and global, with the need to collaborate with teams across different time zones and locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Global Marketing Manager
• Final round interview with the Global Marketing Director

Key Assessment Areas:

• Understanding of social media advertising platforms and best practices
• Leadership and team management skills
• Global mindset and ability to work with diverse teams
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience with social media advertising platforms and global marketing campaigns
• Demonstrate strong leadership and team management skills in your resume and interview
• Showcase your understanding of global marketing trends and best practices
• Prepare questions about the company's global expansion plans and opportunities for career growth

ATS Keywords: Social Media Buying, Media Buying, Facebook Business Manager, TikTok Ads Manager, Pinterest Ads Manager, Snapchat Ads Manager, Global Marketing, Team Leadership, Cross-Functional Collaboration

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's understanding of social media advertising and global marketing.

🛠️ Tools & Technologies

• Facebook Business Manager
• TikTok Ads Manager
• Pinterest Ads Manager
• Snapchat Ads Manager
• Global marketing tools and platforms (e.g., Google Analytics, Sprout Social, Hootsuite)

ASSUMPTION: The candidate should be comfortable learning and using new tools and platforms as needed to support the team's goals.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Imagination
• Creativity
• Agility
• Global mindset

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic work environment?
• Am I comfortable working with global teams and collaborating across time zones?
• Do I have a proven track record of driving results and taking ownership of projects?
• Am I open to learning and adapting to new tools and platforms as needed?

ASSUMPTION: ZURU values candidates who are innovative, imaginative, and adaptable, with a strong global mindset and a results-driven approach to work.

⚠️ Potential Challenges

• Managing multiple workstreams and time zones effectively
• Adapting to a fast-paced, dynamic work environment
• Balancing team leadership responsibilities with individual task management
• Keeping up with global marketing trends and best practices

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role is unique in its global scope and team leadership responsibilities, compared to other social media buying roles that may focus primarily on campaign execution
• ZURU's global presence and rapid growth provide opportunities for career development and exposure to diverse markets and teams, compared to smaller or more niche-focused organizations
• This role offers the potential for significant growth and team leadership, compared to entry-level or junior positions in the field

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences when comparing it to other opportunities.

📝 Sample Projects

• Managing a global social media advertising campaign for a new product launch, including market research, targeting, and optimization
• Developing and implementing a training program for new team members on social media advertising best practices and tools
• Collaborating with the global marketing team to create and execute a cross-platform advertising campaign, including social media, display, and video advertising

ASSUMPTION: These sample projects illustrate the global, cross-functional, and leadership-focused nature of the role, as well as the need for strong communication and collaboration skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's global expansion plans, and what opportunities are there for career growth?
• What are the key priorities for the team in the first 90 days, and how can I support the team's success in these areas?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• What are the most significant challenges facing the team currently, and how can I contribute to addressing these challenges?
• How does the company foster a culture of innovation and creativity, and what opportunities are there for me to contribute to this culture?

ASSUMPTION: These questions demonstrate the candidate's interest in the company's growth and success, as well as their commitment to driving results and contributing to the team's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience with social media advertising platforms and global marketing campaigns
• Write a cover letter that demonstrates your understanding of the role and your qualifications for success in this position
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.